MARKETNG 3501OUA - Marketing to the World

OUA - Trimester 3 - 2024

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project.

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Course Details

Course Code	MARKETNG 3501OUA
Course	Marketing to the World
Coordinating Unit	Adelaide Business School
Term	Trimester 3
Level	Undergraduate
Location/s	OUA
Units	3
Contact	Up to 36 hours
Available for Study Abroad and Exchange	N
Prerequisites	MARKETNG 1001OUA
Incompatible	MARKETNG 3501
Restrictions	Available only to University of Adelaide Open Universities Australia students
Assessment	Case study, Project Presentation, Strategy Pitch and Strategy Report and Exam as per first lecture

Course Staff

Course Coordinator: Rahat Ullah

Course Timetable

The full timetable of all activities for this course can be accessed from Course Planner.

Learning Outcomes

Course Learning Outcomes

On successful completion of this subject, Marketing to the World, you will be able to:

1. apply basic international marketing theories and concepts to understand the environment

2. undertake strategic business analysis in order to develop appropriate international marketing objectives and strategies

3. identify, analyse, and evaluate data information and evidence related to international business opportunities and threats relevant in the current world

4. communicate, clarify, discuss with peer audiences relevant topics in a professional setting and work in a team reflected in assessment activities

5. produce a report considering the marketing of a business to consumers or business customers in different cultural and international contexts with consideration of ethical conduct.

University Graduate Attributes

No information currently available.
Learning Resources

Required Resources

Fletcher, R, & Crawford, H 2017: International marketing: an Asia-Pacific Perspective, 7th edn, Pearson Australia, Melbourne, Victoria.
Learning & Teaching Activities

Learning & Teaching Modes

No information currently available.

Workload

No information currently available.

Learning Activities Summary

No information currently available.

The University's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

No information currently available.

Assessment Detail

No information currently available.

Submission

No information currently available.

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through Access Adelaide.

Student Feedback

The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
Fraud Awareness

Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

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Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator