Life Impact takes off

Life Impact

The latest stars of the University of Adelaide's award-winning Life Impact brand advertising campaign were recently unveiled at a special function at the National Wine Centre, and are now appearing on South Australian TV screens and public transport.

Retrieval nurse Tara McCracken (pictured), research scientist Erin Symonds, percussionist Nick Parnell and doctor Olivia O'Donoghue join a growing list of public faces of the University's impact on its students and the world at large.

Current Life Impact faces Tim Cooper and Marie Longo both spoke at the function, which was attended by State and Federal politicians, business leaders and senior University managers and staff.

The Life Impact campaign began in 2003, and in September 2004 received the Australian Marketing Institute's State Award for Marketing Excellence in branding.