TECHCOMM 7060 - Marketing Technology and Innovation
North Terrace Campus - Semester 2 - 2015
Develops an understanding of the forces driving competition and demand in markets or technology-intensive products and services. Covers product management decisions (design, channels/logistics, pricing/promotions etc.) across stages of product life cycles affecting innovative and/or technology products. Enhances skills in analysing competitive trends, identifying threats and opportunities, designing new products, and/or marketing strategies. Students develop a marketing strategy and perform a market analysis to define potential markets for an innovation and/or a technology.
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General Course Information
Course Details
Course Code TECHCOMM 7060 Course Marketing Technology and Innovation Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre Term Semester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Intensive Available for Study Abroad and Exchange Y Assessment individual & group paper, contribution to discussion online & during workshops Course Staff
Course Coordinator: Dr Allan O'Connor
Teaching staff
Semester 2
Name: Peter Vroom
Short Bio:
Peter Vroom is Principal of Vroom & Associates, an Adelaide firm that specialises in working with early stage technology start ups and turning ideas and passion into business value.
The firm has a track record of assisting clients with strategies to build their technology business as well as to achieve a successful business exit.
Peter has a technology business building background since founding his first venture in the 1970s, an online computer service bureau business (nowadays known as ‘Software as a Service’ or ‘SaaS’). He has been involved in numerous technology ventures over the years as founder, investor, director, advisor, or mentor. His international experience covers doing business in Asia Pacific, the US, and Western Europe. Peter completed the Master of Science and Technology Commercialisation in 2000
Email: peter.vroom@adelaide.edu.au
Phone: 0412 830 830Course Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
Opening intensive:
Tuesday 18th and Wednesday 19th August 2015
9am to 6pm
Nexus10 UB35 Serminar room 2B
Closing intensive:
Thursday 1st and Friday 2nd October 2015
9am to 6pm
Nexus10 UB35 Seminar room 2B -
Learning Outcomes
Course Learning Outcomes
The overall aim of this course is to equip you to contribute to the planning and implementation of marketing thinking and activities that could contribute to the success of an entrepreneurial venture including the commercialisation of new technologies and innovations.
1 To explain key aspects of ‘marketing’ as applied to a new technology business entering a new market 2 To conduct and analyse primary and secondary research and present results / recommendations critical to technology business issues within a limited timeframe. 3 To apply key aspects of marketing technology and innovation in the practical simulation of an Individual and Team Role Play project. 4 To conduct effective communication with people responsible for various business functions and across diverse cultures, using modern technology communication tools as appropriate. University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1-4 The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 2,3 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 3,4 Skills of a high order in interpersonal understanding, teamwork and communication. 2,4 A proficiency in the appropriate use of contemporary technologies. 2,3,4 A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 3-4 A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 3-4 An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 3-4 -
Learning Resources
Required Resources
The University’s preferred textbook supplier is Unibooks: http://www.unibooks.com.au/
Textbooks:
Blank, Steve & Dorf, Bob 2012, ‘The Startup Owner’s Manual’, K&S Ranch
ISBN-10: 0984999302; ISBN-13: 978-0-9849993-0-9
The following readings will be made available through MyUni:
Week 1:
Blank, S. ‘Customer Development’ in Stanford eCorner
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2056
Instagram Founders, ‘8 Startup Myths’ in Stanford eCorner
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2735
VC Experts, (2014). ‘Box Secures 150M’ in VC Experts Newsletter, (10 Jul 2014). PDF
Bennett, R. (2014). ‘Status of Guerilla Warfare Marketing in 2014’ in Sandhill Business Strategy Newsletter, (May 14 2014) PDF
Week 2:
Adams, R., (2002). ‘You Don’t Know Your Customer As Well As You Think You Do’ in A Good Hard Kick In The Ass, (pp. 43-71). Crown Business,.
Instagram Founders, ‘Finding the Problem is the Hard Part’
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2738
Week 3:
Katsoros, J and Christy, P., (2008). ‘Knowing Where and How to Move’, in Getting It Right First Time, (pp. 73-96). Praeger,
Week 4:
Pricing Prophets, (2012). ‘Roadmap to Best in Class Pricing’ in Pricing Prophets Download Centre. www.pricingprophets.com (requires free registration to download)
Rangaswami, M. (2014). ‘Five Sources of Software Pricing Pressure’ in Sandhill Business Strategy Newsletter, (June 11 2014). PDF
Week 5:
Blank, S. (2006). ‘Customer Creation’ in The Four Steps to the Epiphany, (pp 121-157). Quad Graphics,
Week 6:
Kawasaki, G. (2014). ‘10 Tips to Evangelize your Product’ in StartupSmart Newsletter, (3 July 2014). PDF
Week 7:
Marshall, P. (2013). ‘80/20 Sales and Marketing, pp. 1-6, 163-170, 179-184. Entrepreneur Press
Week 8
Godin, Seth, (1999). ‘Chapters 1 to 4’ in Permission Marketing. Simon & Schuster. Available for free download at http://www.sethgodin.com/permission
Lindegaard, Stefan. (2012). ‘Social Media for Corporate Innovators and Entrepreneurs’, Chapter 6 ‘Building your innovation brand through social media’, www.15inno.com
Week 9:
Rackham, N. and De Vincentis, J. (1998). ‘The New Selling’ in Rethinking the Sales Force’, pp.1-31. McGraw Hill
Schultz, M. and Doerr J. (2014). ‘Sales Winners Sell Differently’ in Insight Selling, (pp. 1-23). Wiley
Zoltners, A, Sinha, P. and Lorimer, S. (2004). ‘Sales Strategy’ in Sales Force Design for Strategic Advantage, (pp. 54-96). Palgrave Macmillan
Jordan, J. and Vazzana, M. (2012). ‘What can we really Manage?’ in Cracking the Sales Management Code, (pp.13-35). McGraw Hill
Week 10:
Murphy, J - ‘Product Managers in Startups: What’s their Role?’ http://www.pragmaticmarketing.com/resources/Creating-Product-Management-at-a-Startup
Alvarez, C, 2014. ‘How-do-customer-development-and-product-management-fit-together’ in Your
Favorite Posts Updated. PDF
Cagan, M, ‘The Top 12 Product Management Mistakes’ in Silicon Valley Product Group. www.svproduct.com PDF
Recommended Resources
There is a wide range of material on the course topic available. The following provide some additional reading guidance if you are interested in reading further on the topic:
· Adams, Rob, 2002, A Good Hard Kick In The Ass, Crown Business
· Godin, Seth 1999, Permission Marketing, Simon & Schuster
· Rackham, Neil and De Vincentis, John, 1998, Rethinking the Sales Force, McGraw Hill
· Schultz, M. and Doerr J. (2014). Insight Selling, Wiley
· Zoltners, A, Sinha, P., and Lorimer, S, (2004). Sales Force Design for Strategic Advantage.
Palgrave Macmillan
· Jordan, J. and Vazzana, M. (2012). Cracking the Sales Management Code. McGraw Hill
· Cagan, M. 2008. Inspired: How To Create Products Customers Love. Amazon
· Marshall, P. (2013). 80/20 Sales and Marketing. Entrepreneur Press
· Mohr, J., Sengupta, S. & Slater, S. (2009) Marketing High-Technology Products and Innovations. 3rd.ed. Pearson Prentice Hall
· Jolly, V.K. (1997) Commercialising New Technologies. Harvard Business School Press.
· Viardot, E. (2004) Successful Marketing Strategy for High Tech Firms. 3rd.ed. Artech House, Boston, USA.
· Millier, P. (1999). Marketing the Unknown. Wiley.
· Rogers, E. M. (2003) The Diffusion of Innovations. Free Press.
Library Resources
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/
From this link, you are able to access the Library's electronic resources.Online Learning
MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au) -
Learning & Teaching Activities
Learning & Teaching Modes
This course is offered in blended learning mode with the face-to-face component offered as intensives.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).Learning Activities Summary
This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.
Frequently Asked QuestionsWeek Topics Readings and Activities 1 First Intensive session 18-19 August 2015
Introductions to Program and Participants
Overview of Course
Marketing in a Technology/Innovation Startup environmentPreliminary Reading (before Week 1)
• Textbook: Introduction, Chapter 1 & 2
Blank and Dorf (2012)
Readings (Week 1)
• Lecture slides and notes
• Watch videos
Activities:
• Discussion Forum
• Team/Role Play Project
• Introduction to Market Research assignment2 Customer Discovery Readings:
• Lecture slides and notes
• Textbook: Chapter 3-7
Blank and Dorf (2012)
• Article: Rob Adams (2002)
Activities:
• Discussion Forum
• Online Q&A, Thursday 8pm CST
• Team/Role Play Project - Allocate Team Roles, Interviews, Plan for Q1 to Q63 Customer Validation Readings:
• Lecture slides and notes
• Textbook: Chapter 8-12
Blank and Dorf (2012)
• Article: Karsaros & Christy (2005)
Activities:
• Discussion Forum
• Online Q&A, Thursday 8pm CST
• Team/Role Play Project- Q1
• Submit Team/Role Play – Group Report 14 Pricing for Value Readings:
• Lecture slides and notes
• Textbook: pp. 182-185, 236, 240-242, 375 Blank and Dorf (2012)
• Article: Roadmap to Best in Class Pricing (2012)
• Article: Five Sources of Software Pricing Pressure
(2014)
Activities:
• Discussion Forum
• Online Q&A, Thursday 8pm CST
• Team/Role Play Project Q2
• Submit Team/Role Play Project – Individual Report 15 Sending the Right Messages Readings:
• Lecture slides and notes
• Article: Blank, The Four Steps to the Epiphany (2005) pp. 147-152
• Textbook: Chapter 9, pp. 291-303, Blank and Dorf (2012)
Activities:
• Discussion Forum
• Online Q&A, Thursday 8pm CST
• Team/Role Play Project
• Submit Team/Role Play – Group Report 26 Initial Customer Creation Readings:
• Lecture slides and notes
• Textbook: pp. 375-410, Blank and Dorf (2012)
• Article: Kawasaki (2014)
Activities:
• Discussion Forum
• Online Q&A, Thursday 8pm CST
• Team/Role Play Project- Q47 Final Intensive session 1-2 October
Sales and Marketing ModelReadings:
• Lecture slides and notes
• Textbook: Chapter 12 Blank and Dorf (2012)
• Article: Marshall (2013)
Activities:
• Discussion Forum
• Online Q&A, Thursday 8pm CST
• Team/Role Play Project Q5
• Submit Team/Role Play – Group Report 38
Marketing Activities and CampaignsReadings:
• Lecture slides and notes
• Textbook: pp. 41-42, 134, 150-154, 163, 296-303, 381, 402,
• Article: Godin (1999)
• Article: Stefan Lindegaard via website
Activities:
• Discussion Forum
• Online Q&A, Thursday 8pm CST
• Team/Role Play Project, Q69
Sales and Sales Management
Team / Role Play Group Presentations
(see also
FAQ at end of Learning Activities Summary)Readings:
• Article: Rackham (1999)
• Article: Schultz, Doerr (2014)
• Article: Zoltners, etc (2004)
• Article: Jordan (2012)
• Article: Marshall (2013
Activities:
• Discussion Forum
Online Q&A, Thursday 8pm CST
• Team/Role Play Project10 Product Management Readings:
• Lecture slides and notes
• Article: Murphy (2014)
• Article: Alvarez (2014)
• Article: Cagan (2014)
Activities:
• Discussion Forum
Online Q&A, Thursday 8pm CST
• Team/Role Play Project
• Submit Team/Role Play – Group Report 4
• Submit Team/Role Play – Individual Report 2
Q: If we are unable to give our presentation during an intensive or online session due to scheduling constraints or some other understandable reason, how do we record audio over our slides and submit as a movie file?
A: Adding audio to PowerPoint presentations is actually quite easy. Explore the following resources to help you get started. When you are finished creating your presentation with recorded audio simply go to “File” > “Save as Movie…”
http://office.com/en-us/powerpoint-help/add-sound-and-video-to-a-powerpoint-presentation-HA001159312.aspx
http://www.gcflearnfree.org/powerpointSpecific Course Requirements
In addition to the Learning Actties Summary in 4.3 above, the additional activety requirements can be found in two places:
• The Discussion Board will have weekly topic threads.
Each week the Discussion Board will focus on a topic and will have notes on that topic as well as associated tasks / questions.
The Discussion Board activity is an important aspect of the course and you are expected to be an active participant. It forms part of the assessment.
• In Course Materials there will be summary document (PDF) containing the slides and supplementatry notes for Course Topics 1 to 10.
There will also be a comprehensive document on the Team / Role Play Project.
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Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
An overview of the course assessment appears in the following Table. Details appear in the following section:
Assessment No. Form of Assessment/Collaborative Task Length (in word count) Weighting Due Date Learning outcomes covered (see 2.1 for detail) 1 Forum Discussion and Participation 2,000 words in aggregate 30% See MyUni 1, 4 2 Team / Role Play Project Reports x 2 (Individual) Reports x 2: 3,000 words in aggregate 40% See MyUni 1-4 34 Team / Role Play Project (Group) Reports x 4:
6,500 words in aggregate
Presentation:
7-8 slides30 % (Reports 24%, Presentation 6%) See MyUni 1, 4 Total 100% Assessment Related Requirements
Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be
successful in this course.
Course results are subject to moderation by the ECIC Board of Examiners
Assessment Detail
Assessment 1: Forum Discussion and Participation
Weighting: 30%
Due Dates: Each week from beginning of course in Week 1 starting Monday 17 August until end of Week 10 on 25 October 2015
Submission Details: Via discussion prompts on the Discussion forum in MyUni
Task:
Contribute to Online Forums and questions that are shared with all students. The Discussion Forums and Questions are indicated in the online study Topics at the relevant point.
Grades for discussion responses for Weeks 1-5 will be posted in Week 6.
Grades for discussion responses for Weeks 6-10 will be posted at the end of the course
Length and Presentation:
Concise and informative summaries that respond directly to the set questions.
Submissions should be 100+ words and students need to post at least 2 – 3 substantive responses each week beyond the posting of assignments. However, students should not be limited in the number of discussion postings that they contribute each week.
The forum requires you to ‘post first’ with your response to the weekly topic before you can see or join the other discussion.
Criteria by which your assignment will be marked:
DiscussionResponse demonstrates critical thinking and insight.
Response indicates you understand the weekly topic and the underlying concepts.
Student response to question met minimum substantive expectations.
Demonstrated appropriate writing style and language choice.Participation
Posted required subsequent responses to posts of your classmates, or to responses to your initial post—responses are substantive in nature (at least 100 words).
Responses indicate critical thinking and constructive feedback and meaningful inputs to the discussion.
Demonstrated quality of writing and concise language choice.Learning objectives with this assessment (refer to section 2.1): 1, 4
___________________________________________________________________________________________________________Introduction to Team / Role Play Project____________________________________________________________________________________________________________
In the Team / Role Play Project, students will work in teams, with each team being assigned to an imaginary ‘startup company’ by the name of DataSpread that has decided to take its technology / innovation to market.
The market relevant to this project is the business (B2B) market, and the focus is on small/medium business customers.
There will be a given set of initial ‘facts’ about the ‘startup company’ and the ‘technology / innovation’ developed by the ‘startup company’. This will include the broad nature of the technology / innovation and actual or potential applications and uses, as well as certain information about staffing, funding (available cash), markets, and customers.
As part of the Team / Role Play Project, the team will simulate the marketing and sales related strategy, steps, and activities designed to take its technology / innovation to one or more markets. This may involve amending the strategy as required, as may also happen in real life.
The project will require Team / Role Play activities and assignments on the part of each student. Each student will be assigned a Team and one or more ‘roles’ in one of the startup company key strategic early stage activities, in particular roles relevant to ‘Customer Development’. Each student will work through and contribute to the project as if actually working in the assigned role(s) in the ‘startup company’.
The collective Team will also have some activities and assignments.
The business objectives to be met by the Team at the end of the Project will be defined up front. Teams must demonstrate and report on progress achieved towards the defined business objectives during the course of the Project.
Assessment 2: Team / Role Play Project (Individual Report 1)
Weighting: 20%
Due Date: see MyUni
Submission Details: Online through MyUni via above Turnitin link
Task:
Based on introduction above and guides found on MYUNI, submit the following at the two stages during the course:
Team/Role Play Individual Report Template to be completed by each Team member.
NOTE: The Word document title must show as follows:
Family Name____________ First Name_______________ Team ____ Date ___________ Individual Report # 1
Summarise / analyse your individual research efforts on the Team / Role Play Project
Summarise / analyse your individual contribution towards working papers, reports and presentations for the Team / Role Play Project
Summarise / analyse your interactions with your other Team members, and any third parties (Customer, Investor, other)
Briefly evaluate how it’s going from your perspective (learning insights, teaming issues, etc)
Length and Presentation:
1,500 word limit
Criteria by which your assignment will be marked:
Adherence to specified report requirements
Ability to summarise / analyse personal contribution to project
Ability to summarise / analyse personal interaction with Team members
Ability to evaluate progress and flag issues as well as propose solutions (as evidenced in Team Forum also)
Clarity of expression
Learning objectives with this assessment (refer to section 2.1): 1, 2, 3, 4
_______________________________________________________________________________________________________
Assessment 2: Team / Role Play Project (Individual Report 2)
Weighting: 20%
Due Date: see MyUni
Submission Details: Online through MyUni via above Turnitin link
Task:
Based on introduction above and guides found on MYUNI, submit the following at the two stages during the course:
Team/Role Play Individual Report Template to be completed by each Team member.
NOTE: The Word document title must show as follows:
Family Name____________ First Name_______________ Team ____ Date ___________ Individual Report # 2
Summarise / analyse your individual research efforts on the Team / Role Play Project since your Individual Report 1
Summarise / analyse your individual contrubution towards working papers, reports and presentations for the Team / Role Play Project since your Individual Report 1
Summarise / analyse your interactions with your other Team members, and any third parties (Customer, Investor, other) since your Individual Report 1
Summarise your personal learning insights, teaming issues, including how these may have altered since your Individual Report 1
Length and Presentation:
1,500 word limit
Criteria by which your assignment will be marked:
Adherence to specified report requirements
Ability to summarise / analyse personal contribution to project
Ability to summarise / analyse personal interaction with Team members
Ability to evaluate progress and flag issues as well as propose solutions (as evidenced in Team Forum also)
Clarity of expression
Learning objectives with this assessment (refer to section 2.1): 1, 2, 3, 4________________________________________________________________________________________________________
Assessment 3: Team / Role Play Project (Group Report 1)
Weighting: 6%
Due Dates: see MyUni
Submission Details: Online through MyUni via above Turnitin link
Task:
Based on the introduction above and guides found on MyUni, as a team submit the following at the dates listed above:
ASSIGNMENT W3: Team Role/Play Goup Report 1
Team/Role Play Group Report Template to be completed by each Team.
NOTE: The Word document title must show as follows:
Team _____________ Date _____________ Group Report # 1
• Identify the roles and key responsibilities of the Team members
• Outline the assumptions the Team is making regarding the company and its situation. What new or changes to assumptions have been made over and above the ‘given’ ones in the initial company profile? What was the basis for each of your assumptions? How did you reach agreement on these assumptions as a team?
Length and Presentation:
1,500 word limit
Criteria by which your assignment will be marked:
Collective Team Role Play Report Grading Criteria
Adherence to specified report requirements
Ability to summarise / consolidate Team member Role Play contributions in a cohesive and clear manner
Ability to evaluate progress and flag issues as well as propose solutions
Clarity of expression
Learning objectives with this assessment (refer to section 2.1): 1, 4
________________________________________________________________________________________________________
Assessment 3: Team / Role Play Project (Group Report 2)
Weighting: 6%
Due Date: Role Play Report 2: see MyUni
Submission Details: Online through MyUni via above Turnitin link
Task:
Based on the introduction above and guides found on MyUni, as a team submit the following at the dates listed above:
ASSIGNMENT W5: Team Role/Play Goup Report 2
Team/Role Play Group Report Template to be completed by each Team.
NOTE: The Word document title must show as follows:
Team _____________ Date _____________ Group Report # 2
• Summmarise the progress towards the Team’s objectives
• List the tools, processes and class based knowledge the Team has used, and analyse their value
• Summarise and analyse your expenditure of resources and / or your efforts to secure new resources
• Summarise and analyse progress towards the Team‘s project objectives
Length and Presentation:
1,500 word limit
Criteria by which your assignment will be marked:
Collective Team Role Play Report Grading Criteria
Adherence to specified report requirements
Ability to summarise / consolidate Team member Role Play contributions in a cohesive and clear manner
Ability to evaluate progress and flag issues as well as propose solutions
Clarity of expression
Learning objectives with this assessment (refer to section 2.1): 1, 4
_______________________________________________________________________________________________________
Assessment 3: Team / Role Play Project (Group Report 3)
Weighting: 6%
Due Date: see MyUni
Submission Details: Online through MyUni via above Turnitin link
Task:
Based on the introduction above and guides found on MyUni, as a team submit the following at the dates listed above:
ASSIGNMENT W7: Team Role/Play Goup Report 3
Team/Role Play Group Report Template to be completed by each Team.
NOTE: The Word document title must show as follows:
Team _____________ Date _____________ Group Report # 3
1,500 word limit
• The lecturer will send you a list of questions to answer based on progress to date. You will receive these questions one week before the due date for the report
Length and Presentation:
1,500 word limit
Criteria by which your assignment will be marked:
Collective Team Role Play Report Grading Criteria
Adherence to specified report requirements
Ability to summarise / consolidate Team member Role Play contributions in a cohesive and clear manner
Ability to evaluate progress and flag issues as well as propose solutions
Clarity of expression
Learning objectives with this assessment (refer to section 2.1): 1, 4
_______________________________________________________________________________________________________
Assessment 3: Team / Role Play Project (Group Presentation)
Weighting: 6%
Due Date: see MyUni
Submission Details: Online through MyUni via above Turnitin link
Task:
Based on the introduction above and guides found on MyUni, as a team submit the following at the dates listed above:
ASSIGNMENT W9: Team Presentation
Team Project Presentation during pre arranged sessions with the lecturer during Week 9
NOTE: The PowerPoint document title must show as follows:
Team _____________ Date _____________ Group Presentation
Simple, succinct, informative PowerPoint format with voice over for submission via your Team files area, and optionally arrange the Team to do a 'personal' online presentation of the PPT (no voice over) slides to the lecturer! Do not waste time on fancy graphics.
Team presentations will be limited to 15 minutes per presentation, 5 minutes Q&A and feedback.
9-10 slides. Number in brackets indicates maximum number of slides per sub topic
Cover page, listing team and team members (1)
Project Summary (1)
Roles and learnings (1)
Key Assumptions and any changes (1)
Processes and learnings (1)
Progress made towards sytated Project Objectives (1)
Summary of failures and learnings, key insights gained (1-2)
Ways to improve (1-2)
Criteria by which your assignment will be marked:
Collective Team Role Play Presentation Grading Criteria
Adherence to specified presentation requirements
Clarity of PPT presentation
Clarity of personal presentation
Ability to engage audience
Ability to deal with audience questions effectively
Learning objectives with this assessment (refer to section 2.1): 1, 4
_______________________________________________________________________________________________________
Assessment 3: Team / Role Play Project (Group Report 4)
Weighting: 6%
Due Date: see MyUni
Submission Details: Online through MyUni via above Turnitin link
Task:
Based on the introduction above and guides found on MyUni, as a team submit the following at the dates listed above:
ASSIGNMENT W10: Final Team/Role Play Group Report
Team/Role Play Group Report Template to be completed by each Team.
NOTE: The Word document title must show as follows:
Team __________ Date ______________ Group Report # 4
2,000 word limit, excluding appendices
Summary of Team and Role Play project based on project objectives
Short summary and longer analysis of major role process and efforts - research, analysis, tools, agreements, negotiations, etc
What worked and why? What tools and processes were best / most useful?
Comments on insights, concerns, ways to improve
Appendices (optional)
Length and Presentation:
2,000 word limit, excluding appendices
Criteria by which your assignment will be marked:
Collective Team Role Play Reports Grading Criteria
Adherence to specified report requirements
Ability to summarise / consolidate Team member Role Play contributions in a cohesive and clear manner
Ability to evaluate progress and flag issues as well as propose solutions
Clarity of expression
Learning objectives with this assessment (refer to section 2.1): 1, 4Submission
All text based assignments must be submitted via MyUni.
Please refer to step by step instructions: http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf
There are a few points to note about the submission of assignments:
- Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
- Cover Sheet: Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
- Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
- Extensions of Time: Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
- Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- International Student Support
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
- YouX Student Care - Advocacy, confidential counselling, welfare support and advice
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Elder Conservatorium of Music Noise Management Plan
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
