Name: Professor Noel Lindsay

Short Bio:
Noel graduated from The University of Queensland with a Bachelor of Commerce (Honours) and a PhD in Commerce. Prior to his current position, he held positions at The University of Queensland (Director, Centre for the Development of Entrepreneurs), Bond University (in Australia – Director, Australian Centre for Family Business; and in South Africa – Director, MBA Program), and the University of South Australia (Director, Centre for the Development of Entrepreneurs).

He joined the University of Adelaide’s Entrepreneurship, Commercialisation and Innovation Centre (ECIC) as its Director in July 2006 where he also is the Professor of Entrepreneurship and Commercialisation. In 2012, Noel was seconded from his position as Director of the ECIC to the position of Academic Director Singapore Operations where he is responsible for the academic operations of the Ngee Ann Adelaide Education Centre.

Noel's research interests include both business and social entrepreneurship. He lectures in the areas of entrepreneurship, business planning, and venture finance.

As an entrepreneur, Noel has successfully established, grown, and harvested a number of business ventures in Australia, Malaysia, and South Africa. In addition to his entrepreneurship experience, Noel also was a Director of a $22m Australian venture capital fund for a number of years that invested between $1 - 3 million in growth oriented entrepreneurial ventures.

Noel has an accounting background in public practice including the corporate insolvency field (in the area of company liquidations and receiverships). He currently is an associate director in a firm of chartered accountants in Adelaide where he consults in the areas of family enterprise, entrepreneurial finance, and strategic planning. Noel is a Member of The Institute of Chartered Accountants in Australia and a Fellow of CPA Australia (he holds public practicing certificates with both organisations), and he is a member of the Society of Trust and Estate Practitioners. Noel also is a Justice of the Peace (Qualified) in Queensland, Australia. 

Email: noel.lindsay@adelaide.edu.au

On successful completion of this course students will be able to:

1	Work effectively in a multi-disciplinary team
2	Develop and action a market research plan
3	Design and develop to prototype to satisfy identified customer needs
4	Clearly communicate ideas and concepts, orally and in writing, in a professionally relevant manner
5	Identify and discuss risks and challenges based on critical reflection of the process.

Library Resources
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/ 
From this link, you are able to access the Library's electronic resources.

MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)

This course is offered in blended learning mode with the face-to-face component offered as intensives.

Materials will be provided via MyUni for independent study in preparation for the upcoming intensives as well as review. Work will be collaborative and participatory.

As well as ECIC academics and lecturers who will present workshops in their field of expertise, external business and technical professionals in areas relevant to your needs will also be on hand to guide you in the development of your project.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components and self-directed study).

Due to the structure of this course and the collaborative nature of building the project, students should attend all classes in order to pass the course. There is considerable experiential learning during the intensive classes that build your knowledge and thus enable you to be successful in this course.

Where modules include presentations that form assessment items, attendance is deemed mandatory.

Additional mentoring sessions outside the scheduled intensives are at the discretion of the student.

This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

Module	Hours	Activities	Assessment
1	Evening Session	Intro session Introductions Program overview Any product ideas Expectations ECIC Participants Overview of entrepreneurship/commercialisation process Importance of creativity Importance of teams Leadership Dynamics Who do you need on your team? Skills required	Assessment 5 Blog your journey
2-3	Evening Session	Validating your product idea/concept Market research Types of market research How to conduct research Creative Ideation	Assessment 5 Blog your journey
4-5	Evening Session	Team presentation: validation of product idea – receive feedback from lecturers/ advisors/ mentors present to be most effective. Overview of design and development process	Assessment 2 1 min presentation in class Assessment 5 Blog your journey
6	Saturday Session	Mapping process of your concept Specialised professionals to assist in technical aspects	Assessment 1 Team Dynamics Report Assessment2 Market Research Report Assessment 5 Blog your journey
7-10	Evening Sessions Tue & Thu	Specialised workshops on technical aspects delivered by Enabled and Microsoft	Assessment 3 Prototype video Assessment 5 Blog your journey
11	Saturday Session	Develop your prototype Hands on workshop with mentors Technical support Testing	Assessment 5 Blog your journey
12-13	Evening Sessions Tue & Thu	Specialised workshops on technical aspects delivered by Enabled and Microsoft	Assessment 5 Blog your journey
14	Teams have set appointment times on a Saturday	Work in process prototype presentations 10 minutes presentation (5-10 slides) 10 feedback from mentors, tech support	Assessment 4 Presentation Assessment 5 Blog your journey
15	Teams have set appointment times on a Saturday	Final presentations to judging panel 15 minute presentation 10 minute Q&A from panel of judges	Assessment 5 Blog your journey 'Where to next?’ Assessment 6 Presentation

Readings will be supplied relevant to each session and well as input from professional and technical experts.

An overview of the course assessment appears in the following Table. Details appear in the following section:

#	Assessment	Length	Weighting	Due Date	Learning Outcomes
1	Team Dynamics Report	2500 words	10%	See MyUni	1, 4
2	Market Research Presentation and Report	Presentation: 5 min Report: 2000 words	10%	See MyUni	2, 4
3	Prototype Development Video	Video: 5 min	15%	See MyUni	3, 4
4	Progress presentation	Presentation: 10 min; feedback: 10 min	10%	See MyUni	4, 5
5	Blog your journey	Each blog to be between 200-500 words with final special question 500 words	25%	See MyUni	4, 5
6	Final presentation	Presentation: 15 min; Q&A: 10 min	30%	See MyUni	1-5
	Total		100%

Students should attend all classes in order to pass the course. There is considerable experiential learning in workshops during the intensive classes that build your knowledge and thus enable you to be successful in this course.

Course results are subject to moderation by the ECIC Board of Examiners

Assessment 1: Team Dynamics Report
Weighting: 10%
Submission Details: Online through MyUni

Task:
Analyse the requirements of your chosen idea.
Identify leadership and entrepreneurial factors that will contribute to a cohesive operational team.
Identify the gaps your team has and how you will address them.
Develop a memorandum of understanding for maximum effectiveness, which can include but not be limited to:

• Allocation of responsibilities
  • Individual roles
  • Shared expectations for assessment
• Decision processes
• Conflict resolution
• Equity shareholding

Length and Presentation:
2500 words

Criteria by which your assignment will be marked:

• Thorough and realistic analysis of team composition
• Realistic and reasonable expectations of team members
• Clear and concise language and presentation of information
• Demonstrate critical thinking and insight

Assessment 2: Market Research Presentation and Report
Weighting: 10%
Submission Details: In class, online through MyUni

Task:
From materials supplied and your own research, select market research methodology approach applicable to your product.
Source, evaluate, analyse and summarise primary and secondary research required
Develop action plan
Implement and report on the action plan.
Students will give a verbal presentation in module 3 for feedback before finalising action plan.

Length and Presentation:
Report: 2000 words
Presentation: 5 minutes

Criteria by which your assignment will be marked:

• Identification of the potential customers and/or end users
• Application of market research theory to your product
• Ability to justify decisions
• Clear and concise language and presentation of information
• Effective use of presentation time

Assessment 3: Prototype Development Video
Weighting: 15%
Submission Details: Online via blog

Task:
Modules 8-12 are hands-on workshops where you, with assistance from mentors and technical advisors, will design and development your prototype.

This assessment is for you to explain

• The problem your product solves
• The challenges faced in the design
• The type of support you are looking for in mentors and technical advisors in the modules

The video will be shown in class in module 8 for immediate feedback to guide teams, and for allocation of resources in modules 9-12

Length and Presentation:
3-5 minute video

Criteria by which your assignment will be marked:

• Clear and concise language and presentation of information
• Clear explanation of the problem being addressed, the solution and challenges.
• Effective use of presentation time

Assessment 4: Progress presentation
Weighting: 10%
Submission Details: In class

Task:
This is your opportunity to get feedback to refine your final presentation.
See criteria in assessment 6 to make sure you have covered all areas. In addition, in this presentation:

• Describe clearly the design process and why
• Identify where additional detail is required and how it will be addressed.
• Identify and manage risk of product failure: what risks you face and how you have/will overcome these

You will be expected to record the feedback provided
You should reflect on this feedback in your blog

Length and Presentation:
10 minute presentation
10 minute feedback from mentors and tech support

Criteria by which your assignment will be marked:

• Clear and concise language and presentation of information
• Risk assessment analysis and strategies to overcome perceived risks
• Analyse probability vs. impact of risks
• Effective use of presentation time

Assessment 5: Blog your journey
Weighting: 25%
Submission Details: Though your own website (Wordpress is acceptable). Discuss alternate options with Course Coordinator.

Task:
Blog your journey during the course and what you learned
Capture not only what was done but why, how, and with what consequences/results
Blog entries must be critical reflection on the journey, not simply a description
The questions you are considering at each stage in these reflections should be apparent in your entries

In the last blog additionally reflect on: Where to next? and why?
For example:

• Start own business?
• Licence? 
• Sell off?

Length and Presentation:
Blog posts should average 200-500 words and be posted after each block.

Criteria by which your assignment will be marked:

• Clear and concise language and presentation of information
• Nature and quality of reflections
• Understanding of the product
• Relevant knowledge to your product, market, risks and challenges
• Identifying insights and expressing them
• Lessons learnt and where to next

Assessment 6: Final Presentation
Weighting: 30%
Submission Details: In class

Task:
Based on the feedback from the previous presentation and further development of your concept, the final presentation of your product is to a panel of judges.

Required presentation order and content:

1. The problem you are addressing
2. Your solution
3. The market for the product: who is your customer?
4. What is your product? (What it does, not specifics of how it works.)

Length and Presentation:
15 minutes presentation 10 minutes Question and Answers

Criteria by which your assignment will be marked:

• Clear and concise language and presentation of information
• Follow the order and address the required presentation content
• Appropriateness of your presentation for your audience

All text based assignments must be submitted via MyUni.
Please refer to step by step instructions: http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf

There are a few points to note about the submission of assignments:

• Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
• Cover Sheet:  Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above).  Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.