MANAGEMT 7031PT - Services and Operations Management
North Terrace Campus - Trimester 2 - 2015
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General Course Information
Course Details
Course Code MANAGEMT 7031PT Course Services and Operations Management Coordinating Unit Adelaide Business School Term Trimester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Prerequisites MANAGEMT 7086 & MANAGEMT 7100 Assessment Exam/assignments/tests/tutorial work as prescribed at first lecture Course Staff
Course Coordinator: Mr Max Zornada
Max Zornada B.E. (Mech), Hons. M.B.A.
Max is a Management Educator and Consultant with extensive experience teaching MBA, Executive Education (since 1993) and Management Development Seminars and as a hands-on practitioner, consulting to major corporations on issues related to the achievement of Operational Excellence, throughout Australia, the US, Middle East, UK, Western Europe and Asia.
Max Zornada is an Adjunct Lecturer in the University of Adelaide Business School where he currently teaches the Operations Management and Business Performance Improvement in the MBA Program. He has also taught Quality Management, E-Business, Project Management and Managing Innovation and Technology, and Statistical and Quantitative Analysis Subjects. He also delivers the Yellow Belt Advanced modules in the Professional Management Program and the Lean Six Sigma Yellow Belt Advanced, Green Belt and Black Belt Public Programs.
He has also presented in MBA programs for the University of New South Wales, Southern Cross University and Politecnico di Milano.
Max is also the Director of the Australian based Management Consulting and Education firm Henley Management Group. In this capacity he has presented many in-house Executive Programs for major corporations on Operational Excellence related topics such as Six Sigma, Lean Thinking, Lean Six Sigma, The Balanced Scorecard, Business Process Improvement, Project Management, Work Management both throughout Australia and internationally in Asia, the US, UK, Italy and the Middle East.Prior to founding HMG, Max spent several years with the London based international management and technology consultancy PA Consulting Group, after holding various managerial and professional engineering positions in the chemicals processing and petrochemicals industry with Adelaide and Wallaroo Fertilisers, ICI and Santos.
From his base in Adelaide, South Australia, Max maintains an active local, Australian and International consulting and Management Education practice, with a focus on capital intensive (petrochemical, energy and chemicals) businesses, and back-office operations in financial services and services organisations. In recent years, a major focus of his consulting activity has been Lean Six Sigma and Process Improvement implementation in Aerospace, Mining and Insurance industry contexts.
Max Zornada may be contacted at
The University of Adelaide Business School
Level 9 10 Pultney Street, Adelaide, 5005, South Australia.
Tel: +61 8 8313 5525/ Fax: +61 8 8223 4782.
Email: max.zornada@adelaide.edu.au
Office Location: Room 9.20 10 Pulteney Street
Course Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
1st Intensive
Day 1:
Friday 29th May
9:00am - 10:15amIntroduction to Service and Operations Management Day 1:
Friday 29th May
10:30am - 12:00noonOperations Strategy
Process Type and Process OperationDay 1:
Friday 29th May
1:00pm-2:15pmOperations Strategy
Organisation and Control Linking Operations Strategy to Competitive AdvantageDay 1:
Friday 29th May
2:30pm-3:30pmOperations Strategy
Organisation and Control Linking Operations Strategy to Competitive Advantage (Continued)Day 2:
Saturday 30th May
9:00am - 10:30amOperations Strategy Implementation : Facility Location Day 2:
Saturday 30th May
10:45am - 12:00noonOperations Strategy Implementation : Job Design, Process Design Day 2:
Saturday 30th May
1:00-2:15pmOperations Strategy Implementation : Job Design, Process Design (continued). Day 2:
Saturday 30th May
2:30-3:00pmOperations Strategy Implementation : Job Design, Process Design (continued). 2nd Intensive
Day 1:
Friday 24th July
9:00am - 10:30amStudents must read and prepare the case study Benihana of Tokyo before thisclass session.
Service Operations StrategyDay 1:
Friday 24th July
10:45am - 12:00noonService Operations Strategy (continued) Day 1:
Friday 24th July
1:00pm - 2:15pmStrategic Operations Planning Day 1:
Friday 24th July
2:30pm-3:30pmManaging Manufacturing Systems
Inventory Management (Independent Demand Inventory)Day 2:
Saturday 25th July
9:00am-10:30amManaging Manufacturing Systems
Dependent Demand Inventory Management (MRP and MRPII)Day 2:
Saturday 25th July
10:45am-12:00noonManaging Manufacturing Systems
Enterprise Resource Planning Systems (ERP)
Operations SchedulingDay 2:
Saturday 25th July
1:00pm-2:15pmJust in Time and Lean Production Systems The Toyota Production System
Students must read and prepare the case study Toyota Motor Manufacturing USA, Inc.before this class sessionDay 2:
Saturday 25th July
2:30pm-3:30pmJust in Time and Lean Production Systems The Toyota Production System (continued) 3rd Intensive
Day 1:
Friday 7th August
9:00am-10:30amManaging Quality
Acceptance Testing
Statistical Process ControlDay 1:
Friday 7th August
10:45am-12:00noonSupply Chain Management : Focus on Procurement Day 1:
Friday 7th August
1:00pm-2:15pmSupply Chain Management: Focus on Supply Chain
Simulation: The Beer GameDay 1:
Friday 7th August
2:15pm-3:30pmSupply Chain Management: Focus on Supply Chain
Simulation: The Beer GameDay 2:
Saturday 8th August
9:00am-10:30amManaging Service Operations
Transaction Based Services Work Flow ManagementDay 2:
Saturday 8th August
10:45am- 12:00noonOperations Improvement
ConclusionDay 2:
Saturday 8th August
1:00 pm onwardsGroup Project presentations -
Learning Outcomes
Course Learning Outcomes
The objectives of this subject are to provide students with:- An overview of Service and Operations Management as management function in general.
- An understanding of the impact Operational Capability has on decision making and options in Business Strategy and the linkage to Operations Strategy.
- An understanding of the different types of operations process types on which operational capability can be based and the strategic implications of the process choice decision.
- An understanding of the relationship between Business Strategy, Operations Strategy, Process Type, Organisation and Control structures the impacts these have on managerial decision making and choices.
- An understanding of the key operations strategy factors addressed in points 2-4 specifically applied to Service Operations.
- Knowledge and understanding of the key operational levers that can be applied to the management of service operations and the proactive management of customer experience.
- Knowledge and understanding of how an operations strategy is implemented, including facility location, process design and process layout decisions.
- Knowledge and skills in the application of key operations strategy implementation tools and techniques including work and time analysis, development of standard times, development of process layout and assembly line balancing.
- An appreciation of the role of strategic operations planning and skill in constructing and optimising a strategic operations plan.
- An appreciation of the key inventory and materials management techniques applied in operations including independent demand methods (EOQ) and dependent demand methods (MPR, MRP II and ERP);
- An appreciation of the role of IT systems such as MRP II and ERP in operations.
- Knowledge and skills required to determine and optimal inventory management policy.
- Knowledge and skills in the application of key operations scheduling methods to various types of processes.
- An understanding of Lean Thinking, concepts, tools and techniques including Toyota Production System concepts/Just in Time manufacturing.
- Knowledge and understanding of the application of strategic and value based approaches to procurement.
- Knowledge and understanding of key issues pertaining to Supply Chain Management, including the “Bull Whip Effect”
- Knowledge and understanding of key concepts, tools and techniques pertaining to the management of transaction based service processes.
- Knowledge, understanding and skills in the development of an Acceptance Sampling based Quality Control strategy.
- An overview and appreciation of statistical process control.
- An overview and appreciation of approaches to improving business performance through operations.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. Objectives 1-20 The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. Objectives 4, 5, 6, 8, 9, 10,11, 12, 13, 16, 17 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. Objectives 4, 5, 6, 8, 9, 10,11, 12, 13, 16, 17, 20 Skills of a high order in interpersonal understanding, teamwork and communication. Objectives 4, 5, 6, 8, 12, 13, 17, 18 A proficiency in the appropriate use of contemporary technologies. Objectives 1-20 A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. Objectives 1-5, 7, 8, 10,11,14, 16, 17, 20 A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. Objectives 1-5, 7, 8, 10,11,14, 16, 17, 20 An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. Objectives 1-7, 16, 17, 20 -
Learning Resources
Required Resources
There will be no prescribed text for this course. A comprehensive student manual will be provided, supplemented by relevant handouts and the lecturer's powerpoint slides.
Recommended Resources
Not applicable.Online Learning
Powerpoint slides and additional resources in the form of spreadsheet models, additional readings and worksheets in support of the lecture session activities during the intensive sessions will be made available for download in softcopy from myUni.
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Learning & Teaching Activities
Learning & Teaching Modes
To ensure the concepts introduced during this course are understood, they will be reinforced through a mix of learning methods,
including lecture style presentation, open class discussion and case study analysis, simulations and group work.
Workload
No information currently available.
Learning Activities Summary
Topic 1 - 1st Intensive
Day 1: 9:00- 10:15am
Topic : Introduction to Operations Management
Readings: Zornada, M.A., Operations Management Topic Note, “Introduction to Operations Management”.Topic 2 - 1st Intensive
Day 1: 10:30am- 12:00nn
Topic : Operations Strategy - Process Type and Process Operation
Readings: Zornada, M.A., Operations Management Topic Note, “Operations Strategy”.
Hayes, Robert H. & Wheelright, Steven G.(1979) The Dynamics of Product-Process Lifecycles HBR Reprint No. 79201
Case Studies: Matthews Yachts, Inc and STE Electronics, reproduced from Schmenner, Roger W. (1993), Production and Operations Management, MacMillan.Topic 3 - 1st Intensive
Day 1: 1:00pm-3:30pm
Topic : Operations Strategy - Organisation and Control, Linking Operations Strategy to Competitive AdvantageTopic 4 - 1st Intensive
Day 2: 9:00am-10:15am
Topic : Operations Strategy Implementation
Reading: Zornada, M.A. Operations Management Topic Note, “Operations Strategy Implementation”.Topic 4 - 1st Intensive
Day 2: 10:45am - 12:00noon
Topic: Operations Strategy Implementation - Job Design, Process Design Reading: Zornada, M.A., Operations Management Topic Note, “Workforce Management”.Topic 4 - 1st Intensive
Day 2: 1:00pm – 3:30pm
Topic: Operations Strategy Implementation – Facility Layout Reading: Zornada, M.A., Operations Management Topic Note, “Operations Strategy Implementation”.
Chase, Richards B., Jacobs, Robert F. and Aquilano, Nicholas J. (2004) “Retail Space Layout” from Operations Management for Competitive Advantage, pages 203-206 (included in course manual).Topic 5 - 2nd Intensive
Day 1: 9:00-10:15am
Topic: Service Operations Strategy
Reading: Zornada, M.A. , Operations Management Topic Note, “Service Operations Strategy”.
Chase, Richards B., Jacobs, Robert F. and Aquilano, Nicholas J. (2004) “Chapter 6: Product Design and Process Selection for Services” from Operations Management for Competitive Advantage, pages 218-238 (included in course manual).
Case Study: Benihana of TokyoTopic 5 - 2nd Intensive
Day 1: 10:45am - 12:00noon
Topic : Service Operations Strategy Readings "Same as above."Topic 6 - 2nd Intensive
Day 1: 1:00pm - 2:15pm
Topic: Strategic Operations Planning
Reading: Zornada, M.A., Operations Management Topic Note, “Strategic Operations Planning”.Topic 7 - 2nd Intensive
Day 1: 2:30pm - 3:30pm
Topic : Managing Manufacturing Systems - Inventory Management (Independent Demand Inventory) Reading: Zornada, M.A., Operations Management Topic Note, “Inventory Management”.Topic 7 - 2nd Intensive
Day 2: 9:00am-10:15am
Topics : Managing Manufacturing Systems - Dependent Demand Inventory Management (MRP and MRPII) and Scheduling and Work Control
Reading: Zornada, M.A., Operations Management Topic Note, “Inventory Management”.Topic 8 - 2nd Intensive
Day 2: 10:30am-12:00noon
Operations Scheduling
Reading: Zornada, M.A., Operations Management Topic Note, “Scheduling Operations”.Topic 9 - 2nd Intensive
Day 2: 1:00pm-3:30pm
Topic: Managing Manufacturing Systems - Just in Time and Lean Production Systems
Readings: Spear, Steven and Bowen, Kent H (1999) “Decoding the DNA of the Toyota Production System”, Harvard Business Review, Sept-Oct 1999.
Case Study: Toyota Motor Manufacturing USA, Inc.Topic 10 - 3rd Intensive
Day 1: 9:00am-10:15am
Topic : Managing Quality - Acceptance Testing & Statistical Process Control
Readings: Zornada, M.A., Operations Management Topic Note, Quality Control”.Topic 11 - 3rd Intensive
Day 1: 10:30am-12:00noon
Topic: Supply Chain Management – Elements: Procurement
Readings: Zornada, M.A., Operations Management Topic Note, “Supply Chain Management, Miscellaneous Topics”.
Purchasing Management, ICMA - MIS Report, October 1988, Vol20/No10.(included in student manual)Topic 11- 3rd Intensive
Day 1: 1:00pm-3:30pm
Topic: Supply Chain Management Simulation: The Beer Game
Readings: Stuart, Ian F. & McCutcheon, David M. (2004) The Manager's Guide to Supply Chain Management, Business Horizons BH044. Lee, Hau L., Padmanabhan, V. & Whang, Suengjin., (1997) “The Bullwhip Effect in Supply Chains”, Sloan Management Review, No.3, Vol 38, reprint SMR029.Topic 12 - 3rd Intensive
Day 2: 9:00am-11:00am
Topic : Supply Chain Management
Readings: Fisher, Marshall L.,Hammond, Janice H., Obermeyer, Walter R., Raman, Ananth (1994) Making Supply Meet Demand in an Uncertain World, HBR Article Reprint 94302.
Fisher, l. Marshall (1997) “ What is the Right Supply Chain for Your Product”, Harvard Business Review, March-April 1997, reprint 97205Topic 13 - 3rd Intensive
Day 2: 11:00am-12:00noon
Topic : Managing Service Operations
Readings: Swank, Cynthia Karen (2003) " The Lean Service Machine", Harvard Business Review, October 2003. Reprint R0310J.
Staats, Bradley R. and Upton, David M. (2011) “Lean Knowledge Work”, Harvard Business Review, October 2011, Reprint R111OG
Case Study: Smiths Auto Service – Part 2
Topic: Operations Improvement Reading: Kaufman, Robert S. (1992) “Why Operations Improvement Programs Fail: Four Managerial Contradictions, Sloan Management Review, Fall 1992, pages 83-92.
3rd Intensive
Day 2 Afternoon
Project Presentations -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Two Individual assignments (30% each) 60% Group Project Report 15% Group Project Presentation 15% Participation 10%
Assessment Detail
Individual Assignment
Two individual assignments will be distributed during the lectures.
Assignment 1 will be distributed during the 1st Intensive and will be due 2 weeks later on Monday 15th June. Word limit is 2,500 words.
Assignment 2 will be distributed during the 2nd Intensive and will be due on the Friday of the 3rd Intensive, ie. 7th August.
Word limit is 2,500 words.
Group Project
A team based field report on how some selected organisation has approached a particular operations management problem or issue, how they apply a particular or various operations management principles to their specific operational environment eg. Supply
Chain Management, Operations Scheduling, Quality Management etc. will be required to be submitted by the final intensive session.
This will ideally be based on a “live” company example that students have access to or alternately, could be research based. Eg. consider a well known company where there is a lot of information available in the public domain. The report should attempt to
provide a critical assessment based on concepts and principles learning during the subject and make recommendations for improvement.
Each group should submit a brief (half a page at the most) write up of what they propose to do for the group project component by Friday tth June. The final group report is due in on the Saturday of the final intensive session. Word limit 2,500 words.
Group Presentation
Teams will be required to prepare a 20 minute presentation on their project to be delivered during the final scheduled lecture session. All members of the team will be required to present. Time keeping will be strictly enforced. ie. Saturday afternoon of the 3rd Intensive.
Submission
No information currently available.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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Student Feedback
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SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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