TECHCOMM 7056 - Enterprise Transformations

North Terrace Campus - Semester 2 - 2015

A capstone course in the Master of Applied Project Management and focuses on development and transformation of the enterprise. Topics covered include assessment of the strengths and weaknesses of the enterprise (eg marketing, cost management, delivery of objectives, weak aspects such as leadership, or middle level management, or other); setting of clear goals, creation of a clear structure, strong leadership, engagement of employees, assessment of the mindsets of staff, implementation of a clear change process.

  • General Course Information
    Course Details
    Course Code TECHCOMM 7056
    Course Enterprise Transformations
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Semester 2
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 3
    Contact Intensive - a minimum of 36 hours
    Available for Study Abroad and Exchange Y
    Prerequisites TECHCOMM 5021
    Assessment assignments, individual & group
    Course Staff

    Course Coordinator: Associate Professor Graciela Corral de Zubielqui

    Program Director Contact Details:
    Project Management
    Name: Professor Vernon Ireland
    Phone: +61 411 153 861
    Email: vernon.ireland@adelaide.edu.au


    Teaching Staff:

    Semester 1and Semester 2
    Name: Mr John Maclay BSc (Chemical Engineering), MBA, GAICD, Assoc IIB.

    Short Bio:
    John Maclay has operated at the executive level in the corporate and enterprise sectors. He is experienced in transforming organisations by implementing innovative cultures that have engaged employees in the task of turning these businesses from returning a flat to declining business result to substantial growth through changing the basis of competition. He is also experienced in taking products to market and establishing new markets in the wider manufacturing, resource sectors, specialty retailing, services sectors and with a technology start-up company.

    His expertise includes relaunching the Brand and the customer experience once in B2B and B2C business models, changing the basis of competition to achieve business growth in what had been flat to declining businesses, initiating alliances and partnerships at strategic accounts to deliver customer value and working with distributors and wholesalers, as well as direct supply to deliver the customer’s requirements. He has developed the ability to establish an innovative environment within businesses and align resources to take technologies to market. A business mentor and coach who works with individuals to maximize their potential and their project management skills.

    An extensive career with 3M where he rose to be regional Technical Director while General Manager of the Industrial Markets Sector of 3M Australia, General Manager of Konica Photographics, CEO of Camera House a co-operative retail chain and COO of Fluorosolar Systems Ltd a Start-up Company in the Green Energy Market. He is currently contracted as Program Manager for the Hargraves Institute, a member driven business best practices network that operate in an innovative environment that focuses on Implementing Disruptive Business Models, Developing Leadership for Innovation by building the capabilities of these members to be able to sustain the transformation and have the skills in-house to handle future transformation.

    An Accredited Associate of the Institute for Independent Business, an international network of business advisors that focuses on the enterprise sector with practical business advice that works. An Associate of the Creative Skills Training Council, an International Council that focuses on developing the skills within organizations that are associated with creativity and innovation.
    He is located in Sydney

    Email: john.maclay@adelaide.edu.au

    Phone: +61 (0) 400 457 182

    Course Timetable

    The full timetable of all activities for this course can be accessed from Course Planner.

    Opening intensive:
    Thursday 13th & Friday 14th August, 2015
    9am - 5pm
    Nexus 10, UB34, Seminar Room 3G

    Closing intensive:

    Thursday 24th & Friday 25th September
    9am-5pm
    Nexus 10, UB34, Seminar Room 3G
  • Learning Outcomes
    Course Learning Outcomes

    The key learning objectives of this course are:

    1 Assess the effectiveness of enterprises in achieving their goals
    2 Identify enterprise weaknesses (such as marketing, cost management, delivery of objectives, weak aspects such as leadership, or middle level management, or other)
    3 Set clear goals
    4 Create future scenarios and technology forecasting
    5 Create a clear enterprise structure
    6 Demonstrate strong leadership
    7 Use modern business techniques to evaluate, develop and manage information
    8 Recognise ethical, social and cultural issues in opportunity development
    9 Competently engage staff
    10 Implement a clear change process
    University Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    University Graduate Attribute Course Learning Outcome(s)
    Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1-10
    The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 1-5
    An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 1-10
    Skills of a high order in interpersonal understanding, teamwork and communication. 6-10
    A proficiency in the appropriate use of contemporary technologies. 7-10
    A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 10
    A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 6-10
    An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 8
  • Learning Resources
    Required Resources

    Text book: Essential
    Uhl, A., Gollenia, L., (2012) Business Transformation Management Methodology, Gower Pub Co.
    ISBN-10: 1409449807
    ISBN-13: 978-1409449805

    The accompanying book of case studies provides useful illustrations
    Uhl, A., Gollenia, L., (2013) Business Transformation Essentials, Gower Pub Co.
    ISBN-10: 1472426983
    ISBN-13: 978-1472426987

    Recommended Resources
    Library Resources
    The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. The University Library web page is: http://www.adelaide.edu.au/library/ 
    From this link, you are able to access the Library's electronic resources.

    Other resources
    If you are a member of the PMI (http://www.pmi.org/Membership.aspx) you will “gain exclusive access to PMI publications and our global standards*, networking options with our chapters and online communities of practice, and leadership and volunteer opportunities. You’ll also receive discounts on certification exams and renewals, as well as our professional development offerings.” Student membership is USD$40 to join and USD$30 to renew.

    * Log in to access complimentary read-only PDFs of all of PMI's published standards or take advantage of discounts on paperback editions
    http://www.pmi.org/PMBOK-Guide-and-Standards/Standards-Library-of-PMI-Global-Standards.aspx
    Online Learning
    MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: https://myuni.adelaide.edu.au)
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is offered in blended learning mode with the face-to-face component offered as intensives.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.


    As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self
    directed study).
    Learning Activities Summary
    This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

    Intensive        Content                                              Activities
    1 Student notes Part A Topic 1-5 Class exercises and case studies
    2 Student notes Part A Topic 6-10 Class exercises and case studies
    3 Student notes Part B Topic 1-6 Class exercises and case studies
    4 Student notes Part B Topic 7-13 Class exercises and case studies

    This course is offered in blended learning mode with the face-to-face component offered as intensives.
    Specific Course Requirements
    None
  • Assessment

    The University's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    An overview of the course assessment appears in the following Table. Details appear in the following section:
    Assessment No. Form of Assessment/Collaborative Task Length (in word count) Weighting Due Date Learning outcomes covered (see 2.1 for detail)
    1 Individual Short Report 1500 words
    maximum
    15% see MyUni 1-4
    2 Individual Short Report 1500 words maximum 15% see MyUni 4,5
    3 Group Project Plan 1 person, 5,000 words min,
    2 people, 7000 words min, 3 people 10,000 words min
    30% see MyUni 1-10
    4 Individual Report 3,000 words max 30% see MyUni 1-10
    5 Class Presentation
    5-10 slides 10% se MyUni
    Assessment Related Requirements
    Students must complete all course assessment requirements and must attend lectures to be eligible to pass the course.

    Course results are subject to moderation by the ECIC Board of Examiners
    Assessment Detail

     

    Assessment1: Individual Assignment 1

    Weighting:       15%

    Due Date: 30/08/2015        Submission Details:    Online through MyUni

    Task:
    Why do organisations need transform? Does this not create instability?

    Scope:
    Length and Presentation:
    1500 words max in report format.

    Criteria by which your assignment will be marked:

    The standards by which the assignment will be assessed include understanding of
    principles and referencing these.

    Given the word limit on these questions, assessment will reward content included.
    There will be penalties for exceeding the word limit. Quotations do not
    count in the words counted.

    The objective of these questions is for the participant to consider the theoretical
    material supplied and attempt to apply it to a real project example. Therefore
    evidence of having read and understood the material is important.

    Marks will be given for the comprehensiveness of the content, evidence of additional
    reading, referencing these readings in the answer, and application.

    In answering these questions try and state principles as well as detail. Just
    reproducing material by cutting and pasting diagrams) is not enough!

    Learning objectives
    with this assessment (refer to section 5.1):

    Assessment 2: Individual Assignment
    Weighting:       15%
    Due Date:  13/9/2015     
    Submission Details:    Online through MyUni

    Task:
    In planning and leading an enterprise transformation project what would you consider and
    what preparation would you do before you announced the new project to your project team?

    Scope:
    Length and Presentation:
    1500 words max in report format.

    Criteria by which your assignment will be marked:
    The standards by which the assignment will be assessed include understanding of
    principles and referencing these.

    Given the word limit on these questions, assessment will reward content included.
    There will be penalties for exceeding the word limit. Quotations do not count in the words counted.

    The objective of these questions is for the participant to consider the theoretical material supplied and
    attempt to apply it to a real project example. Therefore evidence of having read and understood the material is important.

    Marks will be given for the comprehensiveness of the content, evidence of additional
    reading, referencing these readings in the answer, and application.

    In answering these questions try and state principles as well as detail. Just
    reproducing material is not enough!

    Learning objectives
    with this assessment (refer to section 5.1):

     

    Assessment 3: Group project plan
    Weighting:       30%
    Due Date:  4/10 2015     

    Submission
    Details:    Online through MyUni
    An electronic copy of this report is required. Just send one copy for the group but ensure both or more names are
    clear.
    Preferably any documents created under Excel or Microsoft Project should be included in
    the Word version of the electronic copy.

    Task:
    Describe an enterprise transformation project, either real or fictitious, illustrating the current
    context of the organisation, the forces at play on the organisation, and the main three or four
    reasons why an enterprise transformation is required.  You may base
    your approach on choosing two to three case studies from the text and describing
    and contrasting these.
    Illustrate the main themes you would focus on and how you gain support from members of
    your organisation which are not part of your infant enterprise transformation team.
    Provide any other relevant information.

    Scope:
    This assignment will assess your understanding of relevant issues and their interactions.

    Length and Presentation:

    Minimum length:
    1 person – 5,000 words
    2 people – 7,000 words
    3 people – 10,000 words.

    Criteria by which your assignment will be marked:
    This assignment will be assessed upon how well you are able to present a project
    plan that meets the requirement defined in the Task (above).

    A clear statement is required on the material you generated for the sake of this
    assignment and the work generated, by you or others, for the project.

    Learning objectives with this assessment (refer to section 5.1):1-8.

    Assessment 4: Individual
    Weighting:       30%
    Due Date:        18/10/2015

    Submission
    Details:    Online through MyUni
    An electronic copy of this report is required. Preferably any documents created under Excel or
    Microsoft Project should be included in the Word version of the electronic copy.

    Task:
    Reflect on what you have learned from this course by identifying four to eight concepts and demonstrate
    how these have assisted your understanding

    Length and Presentation:
    3,000 Words Maximum

    Criteria by which your assignment will be marked:
    This assignment will be assessed upon how well you are able to identify and articulate the concepts.

    Learning objectives with this assessment (refer to section 5.1):1-8

    Assessment 5:PowerPoint Presentation
    Weighting:       10%
    Due Date:       20/09/2015 for presentation in class on 24-25/9/2015.

    Submission
    Details:    Online through MyUni

    An electronic copy only of this presentation is required.

    Task:
    You are to select any topic from Enterprise Transformation and present a PowerPoint
    session of 5-10 slides

    Scope:
    This assignment will assess your understanding of your choice of one of the course
    topics.

    Criteria by which your assignment will be marked:
    In preparing these presentation slides please consider the following:

    ·      The material must be suitable for presentation to a workplace team meeting in the
           early stages of initiating and planning a project.

    ·       Focus on what is important, not on basic definitions or background information.

    ·       Do not attempt to provide too much detail – the role of these slides is to support
            a hypothetical, short (3 minute) presentation.

    ·       It is recommended that the presentation should only make two (2) or three (3)
            major points.

    ·       You must only use your own words in this presentation. Direct quotes from other
            sources are not acceptable in this case.

    ·       Any diagrams, graphics or figures must be your own work. You are not to “cut and
            paste” any material from any other sources.

     

    Learning
    objectives with this assessment (refer to section 5.1).

    Submission

    All text based assignments must be submitted via MyUni.
    Please refer to step by step instructions: http://www.adelaide.edu.au/myuni/tutorials/files/AssignmentStudentSubmission.pdf 

    There are a few points to note about the submission of assignments:

    • Assignment Submission: Assignments should not be emailed to the instructor but should be lodged via the MyUni Course site. Note that assignments may be processed via TURNITIN which is an online plagiarism prevention tool.
    • Cover Sheet: Please submit, separate to your assignment, the completed University of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time: Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late. Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through Access Adelaide.

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    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

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  • Policies & Guidelines
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