MARKETNG 7024 - Developing Global Markets (M)

North Terrace Campus - Trimester 2 - 2024

The course will analyse both external and internal factors which are likely to influence companies when developing international markets. During this course, the student will gain deep insights into the pressures created by the international economic, political, legal, cultural, demographic, competitive and distribution factors. This course will enable students to refine their deep analytical skills towards marketplace and demand trends and anticipate issues likely to affect companies. Theories and concepts will cover expansion into international markets, political, legal and economic risk analysis, consideration of factors such as culture, geography, logistics and emerging markets. Students will be asked to analyse whether the marketing mix needs adaptation for an international market. The conceptual material developed during this course will be implemented through analysis of current companies and events and a major project. Contemporary issues facing companies in the modern world will be explored.

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Course Details

Course Code	MARKETNG 7024
Course	Developing Global Markets (M)
Coordinating Unit	Marketing
Term	Trimester 2
Level	Postgraduate Coursework
Location/s	North Terrace Campus
Units	3
Contact	Up to 36 hours per week
Available for Study Abroad and Exchange	Y
Assumed Knowledge	MARKETNG 7104

Course Staff

Course Coordinator: Dr Nathan Gray

Course Timetable

The full timetable of all activities for this course can be accessed from Course Planner.

Course Learning Outcomes

On successful completion of this course, students will be able to:
1. Apply a comprehensive understanding of international marketing theories and concepts with insight to trends and future issues;
2. Undertake indepth strategic business analysis in order to develop appropriate international marketing objectives and strategies which are realistic in the modern world;
3. Identify, analyse, and evaluate data, information, and evidence from multiple and diverse sources related to international business opportunities and threats and anticipate likely external factors;
4. Produce a logical and professional Strategy Report including a realistic implementation plan which includes high-level critical analysis with an understanding of cultural context.

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

University Graduate Attribute	Course Learning Outcome(s)
Attribute 1: Deep discipline knowledge and intellectual breadth Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.	CLO1, CLO2, CLO3, CLO4
Attribute 2: Creative and critical thinking, and problem solving Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.	CLO2, CLO3, CLO4
Attribute 4: Professionalism and leadership readiness Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.	CLO1, CLO2, CLO4
Attribute 5: Intercultural and ethical competency Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.	CLO4

Required Resources

Resource	International Marketing, 5th edition
Resource Authors	Ghauri, P and Cateora, P
Resource published date	August 16, 2021
ISBN (PRINT)	9781526848598
ISBN (eBook)	9781526848604

Recommended Resources

TurnItIn
Students undertaking this course must submit all written individual assignments and group reports to TurnItIn through the MyUni Developing Global Markets’ homepage. TurnItIn is a plagiarism prevention service that detects text that is copied from other sources and may not be referenced or acknowledged appropriately.

REFERENCES
Throughout the course I encourage you to use a variety of journal articles. In addition, there are many textbooks available from the Barr Smith Library which also provide relevant and useful knowledge on international marketing theories and concepts.

Also view sites such as business councils and groups, government sites for country information, marketing journals, websites and reports of world forums and economic groups, trade bloc sites and quality research company reports or releases. Below are a few suitable books as well.

Beamer, Linda, and Varner Iris (2008). Intercultural Communication in the Global Workplace, 4th Ed., McGraw-Hill Irwin: New York.

Czinkota, Michael, Ronkainen Ilkka, Sutton-Brady Catherine, and Beal Tim (2008). International Marketing, Asia Pacific Ed., Thomson Learning Australia: South Melbourne, VIC.

Fletcher, Richard, and Crawford Heather (2017). International Marketing: An Asia Pacific Perspective, 7th Ed., Pearson Education Australia: Frenchs Forest, NSW.

Kotabe, Masaaki, Marshall Al, Ang Swee Hoon, Griffiths Kathleen, Voola Ranjit, Roberts Robin, Helsen Kristiaan (2014). International marketing 4th Asia Pacific Edition, John Wiley & Sons Australia: Milton, Australia.

INTERNET SITES
Austrade http://www.austrade.gov.au
Business Planet: Thisis a World Bank supported website http://rru.worldbank.org/businessplanet/default.aspx?pid=1
CIA Facts http://www.cia.gov
Department of Foreign Affairs and Trade http://www.dfat.gov.au
E-Clips at Cornell University Department of Applied Economics and Management - http://eclips.cornell.edu/homepage.do
Center for International Business Education and Research (CIBER) Michigan State University: http://ciber.bus.msu.edu/
There are also library resource guides for students in the Business School http://www.adelaide.edu.au/library/guide/eco/com/

Online Learning

MYUNI

Additional course-related material is available through MyUni (www.myuni.adelaide.edu.au ). Students are also expected to read all course-related announcements posted on the course website. If you fail to do this, you may miss out on important information. Please ensure you read email notifications and course notifications.

Depending on enrollments either a one-room seminar style will be offered or if numbers are large, a lecture and subsequent tutorials.

It is important to attend early classes as this is when groups are formed.

Learning & Teaching Activities

Learning & Teaching Modes

Students should be prepared to be actively involved in discussion with other class members and to participate actively during lecture/seminars.

Workload

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

The University expects full time students to commit approximately 9 hours for a three-unit course or 13 hours for a four-unit course for private study outside your regular classes.

Learning Activities Summary

CEO Briefing - individual - 20% CLO1, CLO2, CLO3

Strategy Presentation with Script 10% CLO1, CLO2, CLO3

Strategy Report 20% CLO1, CLO2, CLO3, CLO4

Exam - individual - 50% CLO1, CLO3

Specific Course Requirements

Assumed knowledge for Marketng 7104

The University's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

Assessment Task	Task Type	Weighting	Learning Outcome
Workshop Participation (Participation + Weekly Tutorial Activities)	Individual	15%	CLO1, CLO2, CLO3
Workshop Discussion Questions	Individual	20%	CLO1, CLO2, CLO3
Cultural Insights Report	Individual	35%	CLO1, CLO2, CLO3, CLO4
Strategy Report	Group	30%	CLO1, CLO2, CLO3, CLO4
Total		100%

Assessment Detail

1. Workshop Participation - 15% (Participation - 5% + Weekly tutorial activities -10%)
a. Participation: Participation includes attendance and engagement. By the end of the course, I’ll know all of you pretty well. We will have spent a fair bit of time in a classroom/online with you, seen some projects and taken attendance. This is ample opportunity for me to allocate 5% of the course mark to the quality of your contribution.
b. Tutorial activities: You will need to read and work on a small case every week.

2. Workshop Discussion - 20%
There will be 4 discusssion questions (5% each). You are required to post one max 350 words/answer post and 200 words/response post.

3. Cultural Insights Report (1500 words) - 35%
The deliverable for the Cultural Insights Outline is a fleshed-out outline regarding the countries you selected, covering the points listed below. The outline should be well-researched, with recent sources (ideally no more than 5 years old) and information from all sources cited in correct Harvard citation style and including a correctly formatted reference list.

You need to demonstrate your proposed brand is appropriate to launch in the chosen country. You should approach your research with your brand in mind and be thinking about how the external factors you discover will affect the launch of your brand.

4. Strategy Report (3500 words) - 30%
For the Strategy Report, you will need to compare all the chosen countries and pick the most potential country from your cultural insight reports to launch your brand.
3500 words – table of contents, appendices and tables are excluded from a word count.

Submission

All material is submitted via the university MyUni site with Turn It In software.

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through Access Adelaide.

Student Feedback

The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
Fraud Awareness

Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator