MDIA 3207 - Media Industry Transitions
North Terrace Campus - Semester 2 - 2025
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General Course Information
Course Details
Course Code MDIA 3207 Course Media Industry Transitions Coordinating Unit Media Term Semester 2 Level Undergraduate Location/s North Terrace Campus Units 6 Contact Up to 2 hours per week Available for Study Abroad and Exchange N Prerequisites At least 9 units of MDIA courses Incompatible MDIA 3332 Restrictions Available to B Media and Media major students only Assessment Reflective analysis 30%, Host evaluation report or group presentation 20%, Final report 40%, Participation & professionalism 10% Course Staff
Course Coordinator: Associate Professor Kathryn Bowd
Course Timetable
The full timetable of all activities for this course can be accessed from Course Planner.
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Learning Outcomes
Course Learning Outcomes
On successful completion on this course, you will be able to:- Apply work integrated learning principles or research training to engage with contemporary industry-related challenges and employment opportunities in the media and communications sector.
- Use appropriately targeted research and/or communication strategies for seeking future employment in the media and communications sector.
- Communicate professionally in a range of genres used in the media and communications sector, including preparing reports to a professional standard.
- Reflect on, critically assess, consolidate and synthesise academic and industry research and training.Form personalised learning objectives for ongoing professional development.
- If choosing the Internship option: Manage personal contact with external bodies professionally, and handle work-related documents efficiently.
- If choosing the Research Project: Locate and evaluate secondary sources to identify and address industry research questions, and assess the limitations of secondary research when conducting industry research.
- If choosing the Internship option: Contribute ethically, meaningfully and professionally in the workplace, both individually and as part of a team. Build appropriate relationships with supervisors, co-workers and external groups, including clients.
- If choosing the Research Project: Design and conduct an ethically- and methodologically-sound desktop research study on a relevant industry issue.
University Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
University Graduate Attribute Course Learning Outcome(s) Attribute 1: Deep discipline knowledge and intellectual breadth
Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.
1, 3, 4 Attribute 2: Creative and critical thinking, and problem solving
Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.
1, 2, 4, 7 Attribute 3: Teamwork and communication skills
Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.
1, 2, 3, 8 Attribute 4: Professionalism and leadership readiness
Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.
1, 2, 3, 4, 5, 6, 7, 8, 9 Attribute 5: Intercultural and ethical competency
Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.
1, 2, 4, 8, 9 Attribute 8: Self-awareness and emotional intelligence
Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.
1, 2, 3, 4, 5 -
Learning Resources
Required Resources
There is no textbook or course reader for this course. To successfully complete this course, you will need access to the MyUni course site, and to the other required and recommended resources on MyUni.
If undertaking the Internship option: you must not commence your internship until ALL required forms and paperwork have been completed and approved by the ABLE Internships Team.Online Learning
This course uses MyUni for course materials, online discussions, assignment advice, and other resources. All written assignments are submitted via MyUni. -
Learning & Teaching Activities
Learning & Teaching Modes
This course is taught via a combination of 2-hour face-to-face workshops (see timetable for workshop weeks), face-to-face consultations, and self-directed learning. Successful engagement in this course requires your attendance at workshops; due to their interactive nature, workshop content will not be recorded. A small number of remote students can be accommodated on Zoom in a synchronous session with the face to-face workshop. Powerpoint slides and other documents will be provided on
MyUni.
The workshop program has been designed to cater for both internship and research project students - in some weeks the two cohorts
will be combined, while in other weeks separate classes will run for each cohort. Please make sure you check the timetable to ensure you
attend the correct classes.
These approaches are designed to equip you with professional skills and confidence you need as you transition from your undergraduate studies to employment and/or further study. You will engage reflexively with your learning, synthesise academic and professional knowledge, and replicate business communication practices. Your learning in workshops will be supported byin-class peer activities, guest lectures, online content, and research training seminars. You will also receive academic support through online discussion and face-to-face consultations.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
Internship or research project - 120 hours
Class attendance and participation - 16 hours
Class preparation and reading - 12Assessment preparation - 28 hoursLearning Activities Summary
This course is taught via a combination of 2-hour face-to-face workshops (see timetable for workshop weeks), face-to-face consultations, and self-directed learning. The workshops are co-taught with MDIA 3332 Media Research Project.Specific Course Requirements
If undertaking the internship option: you will be required to complete relevant paperwork and secure formal approval before commencing your internship.
Please note that some organisations have their own application deadlines and approvals processes, which you may also need to follow. Some organisations, such as government agencies and community organisations, may require a police check or similar prior to the commencement of an internship; if so, this will be undertaken at the student's own expense. -
Assessment
The University's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Internship
Research ProjectAssessment Task Due Date Lenght Weighting Learning Outcome Participation and Professionalism Ref to MyUni N/A
10% N/A Reflective Analysis Ref to MyUni 2000 words
30% 1,2,4 Host Evaluation Ref to MyUni N/A 20% N/A Final Report Ref to MyUni 4000 words 40% Total 100%
Assessment Task Due Date Length Weighting Learning Outcome Presentation and Professionalism Ref to MyUni N/A
10% e.g. LO2 Reflective Analysis Ref to MyUni 2000 words 30% 1,2,4 Research Project Planning Ref to MyUni 5 min presentation 20% 1,3,8 Final Report Ref to MyUni 4500 words 40% 1,2,3,4,6,8 Total 100% Assessment Detail
No information currently available.
Submission
Written assignments must be submitted through MyUni.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through Access Adelaide.
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Student Feedback
The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- International Student Support
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
- YouX Student Care - Advocacy, confidential counselling, welfare support and advice
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Elder Conservatorium of Music Noise Management Plan
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
