Program Director Contact Details: Entrepreneurship and Innovation
Name: Professor Paul Steffens
email: paul.steffens@adelaide.edu.au

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On successful completion of this course, students will be able to:

1	Identify a potential entrepreneurial opportunity and evaluate it in a process of experimentation and feedback;
2	Determine a useful resource strategy for building a new venture;
3	Complete modern entrepreneurial planning documents, describing critical elements of a new entrepreneurial venture;
4	Apply principles and practices of new entrepreneurial venture planning to build a business idea and assess its viability in order to present for feedback or to experts;
5	Reflect on feedback to generate solutions to unforeseen impediments to a new entrepreneurial venture;
6	Experiment in building a balanced and effective entrepreneurial team.

A selection of academic journal articles and current case studies will be used as supplementary learning resources for this course.

Library Resources
The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

MyUni is the University of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the University. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study.

The Project Abroad will follow a blended model comprising an online learning component. Since the premise of this course is project-based, 6 workshops will run throughout the 14-week term time as well as online learning components will need to be completed weekly in addition to participating in mentoring program to develop a viable business idea.

A maximum of 12 weeks of the course will be undertaken in Châlons-en-Champagne, France, with the remaining 2 weeks undertaken online.

Students will be required to engage interactively each week through discussion forum participation. Activities and assignments to complete the project have been developed to deepen learning and application in developing a business idea and assessing an opportunity.

Throughout the term, students will develop a portfolio of evidence of work completed within the incubator as well as other entrepreneurial experiences that are undertaken in the region, including engagement with subject matter experts in specific industries and exposure to different businesses types.

As a guide, a 6 unit course comprises a total of 312 hours work (this includes face-to-face contact, any online components, and self directed study).

Proposed Schedule

Module	Topic	Outline
1	New venture start-up basics	This module will cover an introduction into entrepreneurship and entrepreneurial thinking. The focus specifically is on theories of entrepreneurship both traditional and contemporary that can be applied to develop a business idea such as lean thinking and the principles of effectuation.
2	Design thinking	This module focuses on the methodology of design thinking which is used by many organisations to create new or develop existing products or services, innovatively. Design Thinking is a methodology is used by entrepreneurs and intrapreneurs to solve complex problems and find desirable solutions for customers. Design thinking is a solution focused methodology and action oriented towards creating a preferred future using logic, imagination, intuition, and systemic reasoning, to explore possibilities to create desired outcomes that benefit the customer.
3	Project management in start-ups	This module describes the skills and knowledge required to manage project work when starting a new venture. It covers developing a project plan for the new venture, administering and monitoring the project, finalising the project work. Significantly, this module focuses on considering the new venture as a project to ensure that timelines are met, quality is adhered to and budgetary requirements are fulfilled.
	Marketing and digital marketing for start-ups	Understanding the market is key to the success of any venture. This module considers strategies and methods that can be adopted to systematically review and validate the venture’s product or services in their chosen market segments, and consequently, highlight changes to the product/service required to target and create completely new or different markets, or even product combinations, if required. Additionally, this module will tap into digital marketing trends that can be implemented.
4	Lead entrepreneur and entrepreneurial team	This module focuses on the lead entrepreneur and the development of the entrepreneurial team. Includes developing leadership skills, identifying roles and responsibilities of core team and personnel, suppliers and other stakeholder groups provide insight into how the team and external stakeholders can provide value to the new venture.
	Developing a viable business model	Participants will be required to create business models based on their business opportunity. Business model is about fundamentally and critically thinking about the venture around a clear customer need, and aligning resources, processes and partnerships and developing its new value proposition. The primary goal of business model is to improve how product value is delivered to customers and designing a business model to support these activities.
5	Resourcing the new venture	This module focuses on the knowledge and skills required to identify the resource requirements for the new venture and to estimate the anticipated costs of these resources. Entrepreneurs will consider how best to allocate the funds they have available to the acquisition of resources and will assess various funding options to fulfil additional funding needs. They will research suitable funding options and prepare and present a proposal to obtain funding.
	Going global	Students will be introduced to conceptual to gain an understanding of the international business environment. The module will enable students to understand the challenges of international business and develop their knowledge and skills in new venture start-ups in the international environment. The module will help students become aware of political, socio-economic, and cultural dynamics and trends that characterise the international business environment. Additionally, it provides students with strategies to manage international networks and engage with diverse cultures within the international community.
6	Sustainability and competitive advantage in an international business environment	The module aims to equip students with an understanding of key issues in the area of sustainability and business practices. Within the realm of sustainability is ensuring that business products, services and practices remain competitive within the global market. This module considers innovative, operational and strategic practices to maintained sustained value of the new venture.

#	Assessment Task	Task Type	Length	Weight	Learning Outcomes
1	Written assignments	Individual	800-1000 words each	20%	1-6
2	Presentation	Individual	10 – 12 slides + audio	30%	4-6
3	Written assignment	Individual	1500 – 2000 words	20%	2-6
4	Entrepreneurial Interviews	Individual	800-1000 words	10%	2-6
5	Reflective Piece	Individual	1500 Words	20%	1-6
	Total			100%

Students should attend all classes in order to pass the course. There is considerable experiential learning during classes that build your knowledge and thus enable you to be successful in this course.

Course results may be subject to moderation by the Assessment Review Committee.

Assessment 1: Activity Assessments
Weighting: 20% (5% per activity assessment)
Week 2: Learning Journal (process involved in building of business idea)
Week 4: Concept statement
Week 6: Learning Journal (process involved in validating idea and insights)
Week 8: Redesigning business model to address resourcing and opportunity assessment
Week 10: Learning Journal: Research, compare and evaluate various digital marketing strategies used by organisation to reach their target audiences.

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Assessment 2: Presentation
Weighting: 30%
Task: You may use the case study or the context of your own business idea for this assignment. Prepare a presentation of no more than 12 slides, with an accompanying audio (no more than 10 minutes).
Present your business opportunity pitch to an audience of potential business angel or venture capital investors. The objective is to convince the panel to invest in your opportunity. The video presentation will be 15 minutes. Videos with accompanying PPT and visuals for the presentation

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Assessment 3: Written assignment
Weighting: 20%
Task: Using the template provided, develop a business plan for your opportunity.

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Assessment 4: Entrepreneurial Interviews
Weighting: 10%
Task: You are required to interview an existing business owner in the region of Châlons-en-Champagne. You will develop a set of questions to determine as much information as possible about the process of start-up, undertaken by your chosen entrepreneur including successes, challenges, and strategies executed to enable the creation of the new venture. Present the interview questions and responses in written format.

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Assessment 5: Reflective Piece 
Weighting: 20%
Task: Your reflective piece of writing is a culmination of your entrepreneurial learning experiences in ThincLab Châlons. This is a written piece including your personal reflections of your learning journey as an entrepreneur in developing a business idea and assessing its viability to start a new venture. The objective is to demonstrate critical awareness of the application of skills in developing your business idea and your adaptability to a new environment and interventions from academics and mentors whilst abroad.

All text based assignments must be submitted via MyUni:

• Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
• Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
• Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
• Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade