The University of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the University’s website. Access to the Library's electronic resources.

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

Group report (4,000 words): Students will be asked to build a report documenting the assumptions and findings from the fieldwork conducted with customers. This might include interviews, qualitative surveys, desk research and so forth. This assessment will help students define potential target customers, take a customer-centred approach to validate the viability of product/technology assumptions, and develop an evidence based customer roadmap to further help the development of a selling and business strategy.

Reflective journal (750 words): Students will be asked to develop a reflective journal to solidify the theories and learnings provided during the seminars with their lived experience.

Individual presentation (3-5 minutes): Students will be asked to present a sales pitch to convince prospective customers to adopt their product/technology. This assessment focuses on the process of customer creation and the activation of sales channels. Students need to demonstrate strong personal selling skills and their ability to articulate clearly and concisely a value proposition to expert and non-expert audiences.

Individual report (2,000 words): Students will be asked to develop a business proposal for prospective customers. This report builds on the three previous assessments to take the customer development process a step further and develop a formal document that can get circulated and shared with external clients.

All text based assignments must be submitted via MyUni:

• Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
• Cover Sheet: Please include in the assignment a completed University of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
• Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
• Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade