MARKETNG 7121A - Research Project in Marketing Part A

North Terrace Campus - Trimester 1 - 2024

The Research Project in Marketing is the capstone experience for the Master of Marketing. The course provides graduate students with the opportunity to undertake a supervised research project on a marketing topic. The project can be either industry-focused, or research-orientated. Students will conduct a literature review, fine-tune a research proposal, conduct the research, collect data, analyse data, clearly present the findings, and submit an 8000-word research thesis. It will develop students' knowledge of the scope of research, together with the processes and techniques used in marketing research. Specific topics include an introduction to research in marketing, research problem identification, research design, qualitative and quantitative methods, data collection instruments, qualitative and quantitative data analysis, reporting and presentation of results. Assessments include formal oral and written deliverables at a graduate standard. Research Project in Marketing Part A and Part B must be undertaken in consecutive trimesters and a passing grade is required in Part A before continuing in Part B.

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Course Details

Course Code	MARKETNG 7121A
Course	Research Project in Marketing Part A
Coordinating Unit	Marketing
Term	Trimester 1
Level	Postgraduate Coursework
Location/s	North Terrace Campus
Units	3
Contact	Up to 36 hours
Available for Study Abroad and Exchange	N
Corequisites	COMMERCE 7039
Incompatible	MARKETNG 7120
Assumed Knowledge	MARKETNG 7104, MARKETNG 7023, MARKETNG 7025, MARKETNG 7032, ENTREP 5036
Restrictions	Available only to Master of Marketing students

Course Staff

Course Coordinator: David Matthews

Course Timetable

The full timetable of all activities for this course can be accessed from Course Planner.

Course Learning Outcomes

1. Identify, justify and scope contemporary business research problems, issues or opportunities worthy of investigation.
2. Critically review and synthesise literature with regard to relevant research problems, issues or opportunities.
3. Interpret, evaluate, and select appropriate data collection methods and approaches.
4. Fulfil the requirements for conducting research in a professional and ethical manner.

University Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

University Graduate Attribute	Course Learning Outcome(s)
Attribute 1: Deep discipline knowledge and intellectual breadth Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.	1, 2, 3
Attribute 2: Creative and critical thinking, and problem solving Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.	1, 2, 3
Attribute 3: Teamwork and communication skills Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.	4
Attribute 4: Professionalism and leadership readiness Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.	1, 4
Attribute 5: Intercultural and ethical competency Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.	4
Attribute 7: Digital capabilities Graduates are well prepared for living, learning and working in a digital society.	3
Attribute 8: Self-awareness and emotional intelligence Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.	1, 4

Learning Resources

Recommended Resources

Recommended resources (including textbook chapters, journal articles and online videos) will be made available to students throughout the trimester via the MyUni course page.
Learning & Teaching Activities

Learning & Teaching Modes

This course involves a balance of seminar teaching (5 x 4 hour classes), and one-to-one support (supervision-style) consultations with students to guide the development of their research project.

Workload

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self-directed study). Included in this number is 20 hours of face-to-face contact time in seminars, and additional time allocated for face-to-face consultation with the research supervisor (course coordinator).

Learning Activities Summary

Seminar 1: Course Overview & Research Scoping

Seminar 2: Literature Reviews

Seminar 3: Research Methods

Seminar 4: Research Ethics

Seminar 5: Progress Presentations

The University's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

Question & Objective Setting Presentation (15%)

Draft Literature Review Chapter (35%)

Draft Research Framework & Method Chapter (30%)

Progress Presentation (10%)

Seminar Engagement (10%)

Assessment Related Requirements

All assignments are to be lodged prior to the due date and time. A late assignment where no extension has been granted will be penalised by a reduction of 5% of the mark given for each day, or part of a day, that it is late.

Assignment extensions must be submitted in conjunction with reading the Modified Arrangements for Coursework Assessment Policy which outlines the rules for extensions. Extensions to the due date of individual assessment may be granted under special circumstances. An extension request based on illness or compassionate grounds can be completed online: https://www.adelaide.edu.au/student/exams/assessment-applications/assessment-extension

For assessments weighted 20% or less, or for extensions of less than 24 hours, please speak to your Course Coordinator before completing the form as in this situation, the documentation requirements may be reduced or not required.

Assessment Detail

Question & Objective Setting Presentation (15%)
Students are required to develop and deliver a brief Question & Objective Setting Presentation that outlines their proposed research questions and objectives for their project, the relevance of their questions and objectives to the research problem/question, the measurability of their questions and objectives, the feasability of their questions and objectives, the originality of their project and the practical implications of their project. Submission deadlines and details are available on the MyUni course page.

Draft Literature Review Chapter (35%)
Students are require to complete a draft of their literature review chapter. The format for the literature review chapter is outlined in the prescribed format guide which is available on the course MyUni page. Submission deadlines and details are available on the MyUni course page.

Draft Research Framework & Method Chapter (30%)
Students are require to complete a draft of their research framework and research methods chapters. The format for these chapters is outlined in the prescribed format guide which is available on the course MyUni page. Submission deadlines and details are available on the MyUni course page.

Progress Presentation (10%)
Students are required to develop and deliver a brief Progress Presentation that outlines the progress they have made on their project so far; including a reflection on the current literature, the development of their research question, objectives and hypotheses/propositions, and their proposed methods. Submission deadlines and details are available on the MyUni course page.

Seminar Engagement (10%)
Students will be assessed on their attendance and participation across the 5 seminars in the trimester. This includes their attendance, preparation, quality (not just frequency) of contributions and overall attitude towards learning.

Submission

For this course, students are required to submit their assignment via MyUni. Submission deadlines and details for each assessment task are available on the MyUni course page. Students should retain a copy of all assignments submitted.

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through Access Adelaide.

Student Feedback

The University places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the University to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
Fraud Awareness

Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student’s disciplinary procedures.

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator