MARKETNG 3007MELB - Content Creation and Management

Melbourne Campus - Semester 1 - 2024

This course will introduce and build on theories and concepts relevant content creation and the technologies to develop impactful digital content for contemporary business environments. Students will be shown various approaches to develop compelling narrative and digital design that engages customers in a dialogue with an organization across multiple channels. The course provides students an opportunity to develop a portfolio of digital content for an industry context

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