Bachelor of Media

Social Media and Digital Promotion (SATAC code 354021)

Make every post a winner. In today’s commercial and media landscape, an organisation that isn’t all over social and online media is pretty much, well, ‘all over’. More and more, the digital environment is where we connect—with each other, businesses, news and culture.
It’s where opinions are aired, attitudes influenced, and loyalties won. Master this domain and the world’s at your fingertips.

Our Bachelor of Media (Social Media and Digital Promotion) helps you to gain the skills and insight to capitalise on the incredible career opportunities presented by digital and social media.
In addition to gaining broad knowledge of the media industry and digital storytelling techniques, you will:

• develop a firm grasp of effective image- and brand-building principles
• build a suite of public relations and marketing communication skills tailored to the digital realm 
• gain a thorough understanding of how to build and manage media relationships
• learn from experienced industry professionals.

You’ll also have the opportunity to gain invaluable real-world experience through an industry placement.

Where could it take you?
You could reinvent a once-publicity-shy consulting firm as a social-savvy thought leader. Or perhaps you’ll get a not-for-profit’s socially conscious message on Gen Z’s agenda. You might even conduct in-depth market research for a fashion giant to inform its global advertising.

Immersive Media (SATAC code 354011)

Augment your career reality. The immersive media wave is growing, with virtual, augmented and mixed reality set to explode. Exciting opportunities are emerging everywhere—from marketing, entertainment and interactive digital art, through to training education and simulation. And let's not forget gaming which now generates over $134 billion annually.

Our Bachelor of Media (Immersive Media) helps you to gain the skills and knowledge to ride the immersive technology career wave.
In addition to gaining broad knowledge and understanding of the media industry, and the fundamentals of interactive narrative, you will:

• gain a firm grasp of gaming theory and history
• obtain project management techniques specifically relating to immersive technology production environments
• learn technical skills such as 3D modelling, digital sculpting, rigging/animation, texture painting, sound design, and game-engine lighting
• acquire deep understanding of HCI (Human Computer Interaction) methods and processes via hands-on experience with current interactive media
• gain access to cutting edge hardware labs with full suites of development software (including the best that VR, MR and AR has to offer)
• obtain specialist understanding of VR development, production pipelines and theory

You’ll also have the opportunity to gain invaluable real-world experience through an industry placement.

Where could it take you?
You could be the creative professional behind the next interactive game. Or you could create next-level simulators for our fighter pilots or surgeons. Perhaps you’ll develop unforgettable virtual experiences of the world’s most incredible environments—or even other planets.

Visual Design (SATAC code 354041)

Design for the future. Visual designers are increasingly essential to the communication, commercial and creative realms. Their work can be the difference between changing minds and seeing important ideas shared widely; people engaging with information or ignoring it; and brands achieving cut-through or fading into irrelevance.
Designers work in multiple media—from print, web and electronic, to video, packaging and interiors. And demand for their services is soaring.

Our Bachelor of Media (Visual Design) helps you gain the skills and knowledge to create eye-catching designs across multiple media.
In addition to gaining broad knowledge and understanding of the media industry, design thinking and digital storytelling, you will:

• build an extensive suite of creative and technical graphic and digital design skills
• develop a firm grasp of effective image- and brand-building principles
• gain complementary 3D modelling and user experience (UX) design abilities
• build foundational screen-based storytelling skills
• learn from experienced industry professionals and work with high-quality technology.

You’ll  also have the opportunity to gain invaluable real-world experience through an industry placement.

Where could it take you?
You might help a cutting-edge local tech start-up take on the world with killer branding and advertising. You could give a top-tier Australian engineering firm the captivating online presence it needs to go global. Perhaps you’ll transform vital communications strategies into highly engaging, successful campaigns that save lives, change communities and preserve our environment.

Story Production (SATAC code 354031)

Touch the world on-screen. Our love for storytelling is deep and enduring—and for good reason. Film, TV, video, games and the internet have a greater capacity to thrill, move, enlighten, inspire and connect.
This gives those who use them to tell our stories the potential to enrich our lives in countless ways. And with the continuing growth of global streaming services, those content creators are in high demand.

Our Bachelor of Media (Story Production) helps you to gain the skills and knowledge to capitalise on this explosion of creative opportunity.
In addition to gaining broad knowledge and understanding of the media industry and digital storytelling, you will:

• build an extensive suite of creative and technical production skills
• learn how to produce compelling content for multiple platforms
• develop a firm grasp of narrative, scriptwriting and aesthetic principles, including for gaming and other interactive media
• gain foundational skills in production tools, including 3D and animation
• learn from experienced industry professionals with direct connection to industry projects.

You’ll have the opportunity to gain invaluable real-world experience through an industry placement.

Where could it take you?
You might announce your talent to the world by producing a beautiful animated film or a groundbreaking transmedia narrative. You could become a powerful voice for change by creating a socially conscious web series. Perhaps you’ll plan the next cinematic universe blockbuster. You could even turn your hand to the fast-paced worlds of streaming and games. 

Digital Humanities (SATAC code 354531)

Inform and persuade with powerful tech. Digital humanities is all about helping humanity know, understand and improve itself by harnessing the state-of-the-art communication technologies that increasingly engage us. It applies the power of digital technology to help us learn from our past, understand contemporary society’s strengths and weaknesses, and present compelling paths towards a positive future.

In addition to providing broad knowledge and understanding of the media industry, digital platforms and on-screen storytelling, our Bachelor of Media (Digital Humanities) gives you the opportunity to:

• build deep knowledge in one or more of criminology, geographic information systems, anthropology, science communication, and the history of technology
• acquire a foundational understanding of cognitive science, computer science, and programming
• develop a suite of virtual reality (VR) creative and technical skills
• gain complementary 3D modelling and user experience (UX) design abilities
• learn from experienced industry professionals and work with high-quality technology.

You’ll also have the opportunity to gain invaluable real-world experience through an industry placement.

Where could it take you? 
You might help visualise the impact of crime prevention initiatives’. You could develop applications to help cultural minorities tell their stories. Perhaps you’ll come up with an innovative way to communicate the broad societal value of exciting new environmental technology.

Film Studies (SATAC code 354001)

See more in every scene. Virtually every human story—emotional, social and cultural, from the glorious to the shameful—has been told on the silver screen. Through film we reflect and resist, celebrate and grow. We imagine new ways and see life from others’ perspectives.
It’s one of our most loved and valuable art forms—and our appetite for its analysis and discussion is voracious.
Our Bachelor of Media (Film Studies) helps you gain the skills and knowledge to expertly interpret and critique film from all over the world.
In addition to gaining broad insight into the media industry, you will:

• develop deep knowledge of film genres and styles throughout history, with special attention given to highly influential French cinema
• be introduced to Asia’s unique contemporary screen culture
• grasp the principles of quality scriptwriting and feature-film adaptation
• explore the art of high-impact sound design
• learn from experienced industry professionals.

You’ll also have the opportunity to gain invaluable real-world experience through an industry placement.

Where could it take you?
You might rack up thousands of loyal followers with your own review vlog or podcast. You could become an influential pop-culture analyst for BuzzFeed or Mashable. Perhaps you’ll write the definitive retrospective on your favourite genre’s golden cinematic period.

Journalism - SATAC code 334131

Nail the brief. Naturally inquisitive? Have a knack for storytelling? Journalists love to explore big issues and get to the bottom of things. They care about what’s happening in the world and are always on the hunt for reliable information. They love to tell the stories of people, places and events. As truth seekers and communicators, journalists can expose wrongs, celebrate achievements, and inform the debate.

Our Bachelor of Media (Journalism) equips you for success in today’s fast-paced, high-technology news environment. You will:

• build research, interviewing and storytelling skills
• study writing and production for key media platforms - online, print, video, audio, mobile, and broadcast, TV and radio
• practise judging newsworthiness, quality and accuracy
• explore issues relating to national and global politics, justice, and social change
• consider journalistic integrity and ethics
• develop your own long form journalism projects.

You’ll also have the opportunity to undertake an invaluable industry placement.

Where could it take you?
You could be a sports correspondent at the next Olympic Games, or interview celebrities and musicians for a lifestyle publication. You might find yourself reporting from conflict zones around the world. Perhaps you’ll investigate political corruption or big business.

Marketing - SATAC code 334121

The art of persuasion. Advertisements, newsletters, jingles, web campaigns—marketing uses media to give customers confidence in their decisions. It’s crucial to any brand’s recognition, reputation and growth. Marketers are strategists and relationship builders. It’s their job to know what people want and to reach out in innovative ways.
Our Bachelor of Media (Marketing) develops business and media skills relevant across all industries. You will:

• understand buyer mind sets and behaviour
• learn modern marketing theories and research techniques
• analyse case studies and different marketing approaches
• prepare marketing reports and plans
• analyse consumer data to predict current and future trends
• practise advising on pricing, advertising, promotion, product mix, and selling and distribution channels.

You’ll also have the opportunity to undertake an invaluable industry placement.

Where could it take you? You’ll emerge ready for all sorts of exciting roles in marketing and media. You could cook up international sales strategies for winemakers. You might manage companies’ creative teams, public relations or social media operations. Perhaps you’ll conduct in-depth market research for fashion giants and use it to make calls on advertising campaigns.



Please note: Majors are not available with double degrees