Master of Marketing

A competitive edge in marketing

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.

What will you do?

This intensive program will challenge marketing and non-marketing undergraduates alike. You will:

  • explore future-oriented marketing concepts
  • learn to make informed finance and accounting decisions
  • develop advanced strategic thinking and leadership skills
  • apply cutting-edge analytical tools and techniques
  • pursue electives aligned to your interests and career goals—from Social Entrepreneurship to Direct Wine Marketing
  • gain deep insights into international pressures and global markets.

You’ll also build strong business and marketing research skills, including through a major project.

Where could it take you?

Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations.

You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll connect with partners in public relations or represent the athletic elite as a sports agent.

Your role in today’s marketing environment is limited only by your imagination.


  • AACSB accredited
  • Australia's #1 University for entrepreneurship education^
  • Pathway to Higher Degree by Research

^Accreditation Council for Entrepreneurial and Engaged Universities, 2017

Entry Requirements

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Before applying make sure you understand the eligibility and entry requirements for your chosen degree.

Look out for any prerequisites or assumed knowledge subjects. Some degrees also have additional entry requirements like interviews and auditions.

Domestic applicants

SATAC Code 3CM253
Deferment Yes - 2 year
Intake January, May and September
Selection Criteria
Graduate entry

Higher Education Study A completed Bachelors degree or equivalent. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.

Fees and Scholarships

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Domestic applicants

Indicative annual tuition fees
Australian Full-fee place: $41,000

Where the standard duration of the program is less than one year the full cost of the program is displayed.

FEE-HELP
This is an Australian full-fee program. As a domestic student you may be eligible to:

  • receive a zero interest government assistance package to cover your course fees and
  • use over $100,000 in HELP assistance over your lifetime
Check your eligibility today at Study Assist

Scholarships

Scholarships are not only for high achievers—they are also available to provide students with an equal opportunity to study at university, no matter where they live or what their financial situation might be.

Scholarships are available to both new and continuing students. We encourage students to apply for any scholarships for which they may be eligible.

To browse scholarships offered by the University, visit: University Scholarships

To explore scholarships offered by organisations external to the University, visit: External Scholarships

Careers

Potential careers

Graduates of this program have gone on to roles such as:

Market Researcher;  Marketing Planner;  Brand Marketer;  Communications Officer;  Product and Advertising Manager;  Public Relations Officer;  Retail Manager;  Sales Manager;  Marketer / Marketing Manager;  Brand Manager

Degree Structure

To qualify for the Master of Marketing, the student must complete satisfactorily a program of study with a combined total of not less than 48 units.  Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.

A Research Pathway is available for those students interested in the Higher Degree by Research. The entry to this pathway will be assessed on a case-by-case basis by the Marketing Postgraduate Program Director based on a number of factors such as prior GPA, research experience, availability of supervisors etc.


Academic Program Rules

The Calendar is a comprehensive handbook of the University's academic program rules.

To qualify for the degree of Master of Marketing, the student must complete satisfactorily a program of study with a combined total of not less than 48 units, comprising:

  • Core courses to the value of 27 units
  • Research project to the value of 6 units
  • Electives to the value of 15 units

Students undertaking a PhD pathway complete the following:

  • Core courses to the value of 27 units
  • Research project to the value of 9 units
  • Electives to the value of 12 units

Example Study Plan

Core Courses

All students must complete the following core courses:

Research

All of the following courses must be completed:
MARKETNG 7121A Research Project in Marketing Part A
MARKETNG 7121B Research Project in Marketing Part B

or 

All of the following courses must be completed - students undertaking a PhD pathway
MARKETNG 7121A Research Project in Marketing Part A
MARKETNG 7121B Research Project in Marketing Part B
MARKETNG 7103 Advanced Theory in Marketing 

or

MARKETNG 7500 Research Project for Marketing  (9  units)

Electives

Students must complete elective courses to the value of 15 units, unless completing the PhD pathway where students must complete elective courses to the value of 12 units.

Electives may be chosen from any postgraduate courses offered by the University that are available to the student.

Related Degrees

Master of Business Analytics

Master of International Management 

The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Last updated: Thursday, 12 Sep 2024