Master of Wine Business
A competitive edge in a global marketplace
Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry.
This intensive degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine business professionals worldwide.
What will you do?
Our Master of Wine Business is designed for both current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and staff. You will:
- benefit from flexible study modes
- build working knowledge and skills in both winemaking and viticulture
- learn about direct wine marketing
- understand how to evaluate domestic and international markets
- study the foundations of wine science
- explore legal aspects of the business
- undertake a six-unit research project.
There are also internship opportunities across South Australia’s booming wine industry.
Where could it take you?
You might manage a cellar door or an up-and-coming winery. You could work in marketing, sales, tourism or events, delighting customers and crafting irresistible experiences for wine lovers. Perhaps you’ll export South Australia’s best or take on a strategic role in a regional governing body.
Entry Requirements
Choose your applicant type to view the relevant admissions
information for this program.
I am a:
Before applying make sure you understand the eligibility and entry requirements for your chosen degree.
Look out for any prerequisites or assumed knowledge subjects. Some degrees also have additional entry requirements like interviews and auditions.
Domestic applicants
| SATAC Code | 3CM101 |
|---|---|
| Deferment | Yes - 2 year |
| Intake | January, May and September |
Selection Criteria
| Higher Education Study | A completed Bachelors degree or equivalent. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning. |
|---|
Fees and Scholarships
Choose your applicant type to view the relevant fees and scholarships information for this program.
I am a:
Domestic applicants
| Indicative annual tuition fees |
Australian Full-fee place: $41,000
|
Where the standard duration of the program is less than one year the full cost of the program is displayed.
FEE-HELP
This is an Australian full-fee program. As a domestic student you may be eligible to:
- receive a zero interest government assistance package to cover your course fees and
- use over $100,000 in HELP assistance over your lifetime
Scholarships
Scholarships are not only for high achievers—they are also available to provide students with an equal opportunity to study at university, no matter where they live or what their financial situation might be.
Scholarships are available to both new and continuing students. We encourage students to apply for any scholarships for which they may be eligible.
To browse scholarships offered by the University, visit: University Scholarships
To explore scholarships offered by organisations external to the University, visit: External Scholarships
Careers
Career Readiness
Highly rewarding career opportunities exist for graduates in wine business, marketing and management positions internationally.
The University of Adelaide Careers Service prepares, inspires and empowers students to achieve successful career transitions and connect with industry.
Graduate Attributes
The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.- Deep discipline knowledge and intellectual breadth
- Creative and critical thinking, and problem solving
- Teamwork and communication skills
- Professionalism and leadership readiness
- Intercultural and ethical competency
- Australian Aboriginal and Torres Strait Islander cultural competency
- Digital capabilities
- Self-awareness and emotional intelligence
Professional Accreditation
Adelaide Business School is AACSB* accredited, and as such our programs have passed rigorous standards of quality. AACSB accreditation is the hallmark of excellence in business education and only the best schools in the world earn AACSB accreditation.
* Association to Advance Collegiate Schools of Business
Potential careers
Graduates of this program have gone on to roles such as:
Market Researcher; Marketing - Agriculture, Food & Wine; Export / Import trade; Retail; Retail Manager; Wine Marketing
Degree Structure
To qualify for the degree of Master of Wine Business, the student must complete satisfactorily a program of study with a combined total of not less than 48 units. Students may be eligible to complete the program in a full-time standard duration of 1.5 years on the basis of prior learning.
Academic Program Rules
The Calendar is a comprehensive handbook of the University's academic program rules.
Nine core courses (27 units)
Four elective courses (12 units)
Two research courses (9 units)
Example Study Plan
| Core Courses | WINE 7001: Marketing for Wine Business WINE 7002: Growing Domestic and International Wine Markets WINE 7005: Direct Wine Marketing and Cellar Door Management WINE 7006: Wine Retailing WINE 7008: Wine Tourism ENTREP 5036: Entrepreneurial Concepts and Mindset WINE 7010: Legal Aspects of Wine Business WINE 7009: Wine Branding Students must additionally complete the following course: OENOLOGY 7000NW: Foundations of Wine Science |
|
|---|---|---|
| Elective Courses |
Students must complete four of the following.
|
|
| Research | All students must complete both of the following courses: COMMERCE 7039: Business Research Methods WINE 7777: Wine Research Project |
Assessment
Related Degrees
The University of Adelaide is committed to regular reviews of the courses and programs it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
Last updated: Wednesday, 6 Nov 2024
