Dr Sally Rao Hill

Dr Sally Rao Hill
 Position Associate Professor/Reader
 Org Unit Marketing
 Email sally.raohill@adelaide.edu.au
 Telephone +61 8 8313 4237
 Location Floor/Room 10 ,  Nexus 10 ,   North Terrace

  • Biography/ Background

    Dr Sally Rao Hill is an A/Prof. in marketing. She is the course coordinator of Consumer Behaviour (II)and Research Project in Marketing (M). Her research interests include relationship marketing, digital marketing, services marketing and technology adoption. She is an active researcher and has published in the European Journal of Marketing, Journal of Business and Industrial Marketing, Qualitative Market research: an International Journal, Australasian Marketing Journal, Journal of Consumer Behaviour, Journal of Service Marketing amongst others. She has won the best paper award in an international conference and is serving on several editorial boards. 

  • Qualifications
    B.Bus. (Hons). Ph.D., CPM

  • Teaching Interests

    Consumer Behaviour, Services Marketing, Research projects, Marketing Management, Marketing Communication

  • Research Interests

    services marketing, digital marketing, consumer behavour, consumer innovation adoption, relationship marketing

  • Publications

    Publications in the last 5 years

    Journal articles

     

    Book Chapters

    Rao Hill, S., Troshani, I., Goldberg, S. and Wickramasinghe, N. 2014, “Improving Healthcare Service quality and Patients’ Life quality through Mobile Technologies: the Case of Diabetes Self-management”, Lean Thinking for Healthcare, in Wickramasinghe et al (Eds), Springer: NY.

    Rao Hill, S., Troshani, I and Freeman, S. 2013, “An eclectic perspective on the internationalization of Australian mobile services SMEs”, I. Lee (Eds).  Strategy, Adoption and Competitive Advantage of Mobile Services in the Global Economy (an imprint of IGI Global). 

    Rao Hill, S., Troshani, I and Freeman, S. 2011, “An eclectic perspective on the internationalization of Australian mobile services SMEs”, I. Lee Eds).  Strategy, Adoption and Competitive Advantage of Mobile Services in the Global Economy (an imprint of IGI Global). 

    Perry, C. and Rao, S. 2006, 'Action research for enterprise research', Qualitative Research Methods for Entrepreneurial Research, Carson, D. (Eds.), Edward Elgar Publishing: Northampton.

    Perry, C. and Rao, S. 2006, 'Convergent interviewing: a starting methodology for an enterprise research program', Qualitative Research Methods for Entrepreneurial Research, Carson, D. (Eds.), Edward Elgar Publishing: Northampton.

    Rao, S. and O'Leary, C. 2005, 'Integrating data mining and data warehousing with internet marketing', Advances in E-Marketing, Clark III, I. and Flaherty, T. (eds.)Idea Group Publishing, Inc, Virginia.

    Perry, C., Rao, S. and Spencer-Matthews, S. 2003, 'Customer relationship Management', in McColl-Kennedy, J. (ed), Services Marketing, Wiley, Brisbane.

    Text Book

    Pascale Quester, Simone Pettigrew, Sally Rao Hill, Foula Kopanidis, Del Hawkins (2014), Consumer Behaviour: Implications for Marketing Strategy, (7th Ed.), Australia: McGraw-Hill Irwin.

    A complete list can be found in my reasearcher profile: https://researchers.adelaide.edu.au/profile/sally.raohill

     

  • Professional Associations
    Member, Australian and New Zealand Marketing Academy;

    Member, European Marketing Academy;

    Member, Academy of Marketing Science;

    Associate Fellow, Academy of World Business, Marketing and Management Development;

    Associate, Australian Marketing Institute

  • Professional Interests

    Services marketing

    Internet Marketing/e-business
    Cross-cultual marketing

  • Community Engagement

    2003 – 2006

    Committee Chair for School of Commerce Graduate Year Book

    2003- 2006

    Seminar coordinator, School of Commerce Research Seminar Series

    2004-2006

    Representative, the Faculty of the Professions on the Early Career Researcher Task Force Committee

    2005 – 2010

    Committee member, the School of Commerce Research Committee

    2005 – 2007

    Committee member, the University Staff Survey Oversight Working Party

    2005 – 2007

    Committee member, the University Research Career Development Committee

    2004-2007

    Selection panel for studying abroad for the School of Commerce

    2006- 2007

    Committee member, the Adelaide University Alumni Chinese Student Chapter working group

    2007 -2008

    Committee member, University Marketing Committee

    2010-2013

    Business School Undergraduate programs committee

    2012-2014

    Committee member, School of Marketing and Management Teaching & Learning Committee

    2010-2012

    Program Director of the Business School Honours/MBR/MPhil

    2014-2018

    Marketing Discipline Leader

    2014-Present

    Committee member, Business School Honours and MBR committee

    2013

    Member, Selection panel for Marketing Level B/C positions

    2015-2018

    Committee member, Media Program Management Committee, School of Humanities

    Jan 2016-Jan 2018

    Committee member, Business School Teaching and Learning Committee

    2014-2018

    Program Director of Master of Marketing

    2014-2017

    Committee member, School of Management and Marketing Executive Committee

    2016

    Member, Selection panel for Marketing level E position

    2017-2018

    Committee member, The Adelaide Business School Executive Committee

    May 2016-present

    Member, University of Adelaide Diversity and Inclusion Community of Practices

    Oct 2018-Present

    University of Adelaide ITDS Research & Innovation reference group

    July 2019-present

    Member, University Curriculum Design Operational Group

    Jan. 2020-pres.

    Program Director of Marketing programs (undergraduate and postgraduate)

The information in this directory is provided to support the academic, administrative and business activities of the University of Adelaide. To facilitate these activities, entries in the University Phone Directory are not limited to University employees. The use of information provided here for any other purpose, including the sending of unsolicited commercial material via email or any other electronic format, is strictly prohibited. The University reserves the right to recover all costs incurred in the event of breach of this policy.

Entry last updated: Tuesday, 29 Mar 2022

To link to this page, please use the following URL:  https://www.adelaide.edu.au/directory/sally.raohill