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The secret to powerful storytelling
![The secret to powerful storytelling](/research/sites/default/files/styles/ua_landscape/public/media/images/2021-08/pexels-photo-6000154.jpg?h=ca698820&itok=Zg3_Cpi_)
Have you ever wondered why some stories draw people into another world or even affect their lives? What are the key elements a story needs to grab a reader’s attention, engage them with the subject, evoke emotions and prompt a change in their behaviour?