Course overview
This course delves into the intricacies of the tourism industry, emphasizing the vital role played by wineries and wine regions in shaping a destination's growth and its capacity to allure visitors. Students will examine worldwide best practices in the development of wine and food tourism, exploring the collaborative efforts of diverse stakeholders across the entire tourism distribution supply chain. From vineyards to culinary experiences, this course unveils the synergy between wine and gastronomy in crafting enticing destinations for travellers in order for students to better design, develop and market the wine and food tourism product.
- Foundations of Wine and Food Tourism
- Designing Wine and Food Tourism Experiences
- Wine and Food Tourism Strategy and Business Planning
Course learning outcomes
- Evaluate global and local policies, strategies, and frameworks that shape wine and food tourism development.
- Analyse the behaviours and motivations of wine and food tourists to inform destination strategies.
- Compare the positioning and competitiveness of wine and food tourism destinations using sustainability and innovation principles.
- Design an integrated wine and food tourism business plan that enhances destination appeal and stakeholder value.
- Communicate strategic recommendations for sustainable wine and food tourism development to professional audiences.
Availability
Class details
Adelaide City Campus West
Group 1
Class number 53921
Section WS01
Size 30
Available 24
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