Course overview
The course will focus on strategic communication and promotional branding through digital and social media content. Students will gain both theoretical knowledge and practical skills, enabling them to develop expertise of digital and social media platforms and implement effective content strategies. The learning experience is enhanced by authentic assessments within the curriculum, which provide opportunities for students to develop professional and leadership skills relevant to various industries and contexts in digital and social media platforms. Students will deepen their understanding of branding and reputation management as it relates to digital and social media in strategic communication across diverse industries.
- The Digital Shift
- Platforms, Audiences and Algorithms
- Social Media Strategy
- Building persuasive content
- Strategic Content Creation
- Digital Campaign Types
- Digital Branding
- Visual Strategy
- Ethics, Risks & Crises
- Digital Practice + Lab
Course learning outcomes
- Critically evaluate the role of digital and social media platforms in communication strategies across various industries.
- Apply theoretical knowledge to analyse digital and social media practices to develop effective communication strategies.
- Create and implement digital and social media content strategies to improve audience engagement.
- Analyse and evaluate digital and social media content in the context of professional standards to enhance strategic communication
Availability
Class details
Adelaide City Campus East
Group 1
Class number 51593
Section TU01
Size 25
Available 0
Class number 51594
Section TU02
Size 25
Available 0
Class number 51595
Section TU03
Size 25
Available 2
Class number 51596
Section TU04
Size 25
Available 0
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