100% online

Bachelor of Business (Marketing)

Undergraduate | 2026

Mode

100% online

Start date

January, April, June, September

Duration

3 year(s) full-time

Program code

XBBMK

Study as

Full time or part time

Indicative annual fees

Commonwealth supported

Non-tuition fees

Prerequisite

None

Assumed knowledge

None

Time commitment

10-15 hours per week per course

Check your eligibility

Answer a few short questions to determine your eligibility

Check now

Entry requirements

Admission criteria

To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

Work and life experience

Completion of an Adelaide University approved enabling, pathway or bridging program; OR
A competitive result in the Skills for Tertiary Admissions Test (STAT); OR
Successful completion of an Adelaide University online literacy and numeracy test and have relevant work experience; OR
Qualify for special entry.

Note:

Please note that entry requirements for this degree are provisional and subject to change.

Additional Enrolment Information – FAQs | Adelaide University

Why Bachelor of Business (Marketing)?

Use insights to make an impact with this 100% online marketing degree.

With our Bachelor of Business (Marketing) you’ll become an expert on consumer behaviour and the scientific laws of brand growth.

You’ll use your knowledge of marketing and analytical skills to drive sales. Harness your creativity and strategic thinking to help businesses reach their goals. Be led by some of the best marketing scientists in the world from the Ehrenberg Bass Institute for Marketing Science. Jump into a booming industry influenced by the rise of digital technology.

Overview

Build your knowledge on business fundamentals and marketing with our Bachelor of Business (Marketing). Learn from marketing scientists who have advised some of the world's biggest brands. Understand how brands grow, and buyers behave so you’ll be ready to step straight into exciting careers.

Your studies will cover key marketing areas, including strategy, advertising, media planning and buying, sales, marketing research, branding and marketing analytics. You’ll be able to communicate with different target audiences, design strategies to achieve organisational goals and use performance metrics to inform marketing decisions.

Our Bachelor of Business (Marketing) provides industry-leading marketing knowledge, preparing you to enter a fast-evolving field. You’ll graduate with a versatile degree, ready to take on a range of roles in business and marketing.

Key features

Study topics on brand management, market research, advertising, consumer behaviour, retailing, strategic marketing, business intelligence and analytics.
Explore scientific principles behind consumer psychology and brand growth.
Be guided by experts who conduct world-class research and advise global brands at the Ehrenberg-Bass Institute for Marketing Science
Combine creativity with data analysis skills to create marketing strategies.
Help businesses drive sales, reach their goals and target global audiences.
Benefit from a professional development opportunity where you’ll begin planning your future career.

What you'll learn

This degree will give you a solid understanding of business fundamentals along with marketing knowledge across consumer behaviour, market research and analysis, advertising and brand management.

In your first year, you’ll jump into essential business topics, including:

Principles of economics
Business law
Accounting for business or
Quantitative methods for business.

You’ll also get a start on your marketing topics, including marketing principles: trading and exchange, and consumer behaviour.

In your second year, your topics will cover advertising, retailing, market research and analytics, business intelligence, entrepreneurship for social and market impact, and organisational management. You’ll also complete a professional development marketing course, where you’ll create a career plan.

Your final year will give you specialised knowledge to take into your career as a marketing professional. You’ll apply your new skills and knowledge into real-world business and marketing management contexts. Explore topics on strategic management, branding, essentials of marketing planning, integrated marketing and international business environments. You’ll also choose from a range of work integrated learning electives such as digital marketing, virtual industry internship, business practicum or a business internship.

Elevate your communications career with social media skills. Learn to develop and implement social media campaigns to gain followers and create conversations with your audiences. Write engaging online content, create content calendars and develop social media schedules.

Choose the following courses as part of your elective sequence to graduate with a minor in social media:

Introduction to social media
Content creation for media
Media Law and Ethics
Social Media Engagement.

When you graduate, you’ll be able to create marketing strategies that grow brands’ mental and physical availability. You’ll be ready to use your insights to make informed decisions based on meaningful marketing metrics.

Majors

The Bachelor of Business is also available with majors in the following:

Management
Human Resource Management
Financial Planning
Digital Business
Economics, Finance and Trade
Tourism, Event and Hospitality Management.

What courses you'll study

Complete 144 units comprising:

114 units for Core courses, and
30 units for Electives

Complete 114 units comprising:

102 units for all Program core courses, and
6 units from Core selective courses, and
6 units from Core selective courses - Marketing

	Course code	Units
Course name UO Management and Organisation	Course code BUSI2019	Units 6
Course name UO Entrepreneurship for Social and Market Impact	Course code BUSI2021	Units 6
Course name UO Strategic Management	Course code BUSI3033	Units 6
Course name UO Principles of Economics	Course code ECON1010	Units 6
Course name UO International Business Environments	Course code IBUS3008	Units 6
Course name UO Business Intelligence	Course code INFO2022	Units 6
Course name UO Business Law	Course code LAWS1018	Units 6
Course name UO Consumer Behaviour	Course code MARK1011	Units 6
Course name UO Professional Development in Marketing	Course code MARK1012	Units 6
Course name UO Marketing Principles: Trading and Exchange	Course code MARK1013	Units 6
Course name UO Advertising	Course code MARK2008	Units 6
Course name UO Marketing Analytics	Course code MARK2009	Units 6
Course name UO Market Research	Course code MARK2010	Units 6
Course name UO Retailing	Course code MARK2011	Units 6
Course name UO Branding	Course code MARK3010	Units 6
Course name UO Essentials of Marketing Planning	Course code MARK3011	Units 6
Course name UO Integrated Marketing	Course code MARK3012	Units 6

Course name		Course code	Units
	Course name UO Accounting for Business	Course code ACCT1005	Units 6
	Course name UO Quantitative Methods for Business	Course code MATH1028	Units 6

	Course code	Units
Course name UO Marketing for Health and Wellbeing	Course code MARK2012	Units 6
Course name Business International Study Tour	Course code BUSI2016	Units 6
Course name UO Digital Marketing	Course code MARK3013	Units 6
Course name UO Virtual Industry Internship	Course code BUSI3041	Units 6
Course name UO Business Practicum	Course code BUSI3037	Units 6

Course name	Units
Year 1
Course name SOCI3014 - UO Critical Approaches to Online Learning Or program elective	Units 6
Course name LAWS1018 - UO Business Law	Units 6
Course name MARK1013 - UO Marketing Principles: Trading and Exchange	Units 6
Course name BUSI1018 - UO Business and Society Or program elective - Business	Units 6
Course name ECON1010 - UO Principles of Economics	Units 6
Course name MARK1011 - UO Consumer Behaviour	Units 6
Course name MARK2009 - UO Marketing Analytics	Units 6
Course name Core selective courses	Units 6
Year 2
Course name MARK1012 - UO Professional Development in Marketing	Units 6
Course name MARK2010 - UO Market Research	Units 6
Course name MARK2011 - UO Retailing	Units 6
Course name Core selective courses - Marketing	Units 6
Course name BUSI2019 - UO Management and Organisation	Units 6
Course name BUSI2021 - UO Entrepreneurship for Social and Market Impact	Units 6
Course name INFO2022 - UO Business Intelligence	Units 6
Course name MARK2008 - UO Advertising	Units 6
Year 3
Course name BUSI3033 - UO Strategic Management	Units 6
Course name MARK3010 - UO Branding	Units 6
Course name MARK3011 - UO Essentials of Marketing Planning	Units 6
Course name Program electives - Business Level 3	Units 6
Course name IBUS3008 - UO International Business Environments	Units 6
Course name MARK3012 - UO Integrated Marketing	Units 6
Course name Program electives - Business Level 3	Units 6
Course name Program electives - Business Level 3	Units 6

Complete 30 units comprising:

6 units from Program electives, and
6 units from Program electives - Business, and
18 units from Program electives - Business Level 3

Course name		Course code	Units
	Course name UO Critical Approaches to Online Learning	Course code SOCI3014	Units 6
	Course name Elective 1	Course code AUXX1011	Units 6

	Course code	Units
Course name UO Accounting for Business	Course code ACCT1005	Units 6
Course name UO Financial Accounting 1	Course code ACCT1006	Units 6
Course name UO Financial Accounting 2	Course code ACCT2003	Units 6
Course name UO Management Accounting	Course code ACCT2004	Units 6
Course name UO Auditing Theory and Practice	Course code ACCT3003	Units 6
Course name UO Contemporary Issues in Accounting	Course code ACCT3004	Units 6
Course name UO Financial Accounting 3	Course code ACCT3005	Units 6
Course name UO Sustainability Accounting and Reporting	Course code ACCT3006	Units 6
Course name UO Financial Markets and Institutions	Course code BAFI1003	Units 6
Course name UO Personal Finance	Course code BAFI1004	Units 6
Course name UO Introduction to Financial Planning	Course code BAFI2016	Units 6
Course name UO Business Finance	Course code BAFI2025	Units 6
Course name UO Applied Financial Planning	Course code BAFI3008	Units 6
Course name UO Estate Planning	Course code BAFI3009	Units 6
Course name UO Portfolio and Fund Management	Course code BAFI3010	Units 6
Course name UO Risk Management and Insurance	Course code BAFI3011	Units 6
Course name UO Superannuation	Course code BAFI3012	Units 6
Course name UO International Currency and Banking Markets	Course code BAFI3013	Units 6
Course name UO Business and Society	Course code BUSI1018	Units 6
Course name UO Exploring Digital Technology in Business	Course code BUSI1019	Units 6
Course name UO Introduction to Digital Disruption in Business	Course code BUSI1020	Units 6
Course name UO Career Development in Business	Course code BUSI1030	Units 6
Course name UO Designing Digital Solutions	Course code BUSI2014	Units 6
Course name Business International Study Tour	Course code BUSI2016	Units 6
Course name UO Organisational Behaviour	Course code BUSI2017	Units 6
Course name UO Management and Organisation	Course code BUSI2019	Units 6
Course name UO Project Management: Principles and Strategies	Course code BUSI2020	Units 6
Course name UO Entrepreneurship for Social and Market Impact	Course code BUSI2021	Units 6
Course name UO Digital Solution Methodologies	Course code BUSI2023	Units 6
Course name UO Digital Business Solutions	Course code BUSI3025	Units 6
Course name UO Digital Business Value	Course code BUSI3026	Units 6
Course name UO Managing the Employment Relationship	Course code BUSI3028	Units 6
Course name UO Strategic Human Resource Management	Course code BUSI3029	Units 6
Course name UO International Management Ethics and Values	Course code BUSI3030	Units 6
Course name UO Managing Decision Making	Course code BUSI3031	Units 6
Course name UO Organisational Leadership	Course code BUSI3032	Units 6
Course name UO Strategic Management	Course code BUSI3033	Units 6
Course name UO Strategic Financial Analysis	Course code BUSI3034	Units 6
Course name UO Organisational Entrepreneurship	Course code BUSI3035	Units 6
Course name UO Business Internship 30 Days	Course code BUSI3036	Units 12
Course name UO Business Practicum	Course code BUSI3037	Units 6
Course name UO Solving Business Challenges	Course code BUSI3040	Units 6
Course name UO Virtual Industry Internship	Course code BUSI3041	Units 6
Course name UO Applying Digital Technologies in Business	Course code BUSI5065	Units 6
Course name UO Delivering Digital Transformation	Course code BUSI5066	Units 6
Course name UO Leading Digital Innovation	Course code BUSI5067	Units 6
Course name UO Prototyping a Digital Solution	Course code BUSI5068	Units 6
Course name UO Principles of Economics	Course code ECON1010	Units 6
Course name UO Macroeconomics	Course code ECON1011	Units 6
Course name UO Economic Analysis of Business Decisions	Course code ECON2007	Units 6
Course name UO Empirical Business Analysis	Course code ECON2008	Units 6
Course name UO Growth Development and the Macroeconomy	Course code ECON2009	Units 6
Course name UO Economics of Public Policy	Course code ECON3007	Units 6
Course name UO International Economics	Course code ECON3008	Units 6
Course name UO Fundamentals of Global Tourism & Hospitality	Course code HOSP1003	Units 6
Course name UO Eventful Cities and Event Leveraging	Course code HOSP2006	Units 6
Course name UO Experiential Product Design for Tourism, Events and Hospitality	Course code HOSP2007	Units 6
Course name UO Foundations of Event Management	Course code HOSP2008	Units 6
Course name UO Managing Hospitality Operations	Course code HOSP2009	Units 6
Course name UO Digital Technologies in Tourism, Events and Hospitality	Course code HOSP3006	Units 6
Course name UO Sustainable Tourism Destination Management	Course code HOSP3007	Units 6
Course name UO Tourism, Events and Hospitality Industry Research Project	Course code HOSP3008	Units 6
Course name UO Consumer Behaviour	Course code MARK1011	Units 6
Course name UO Professional Development in Marketing	Course code MARK1012	Units 6
Course name UO Marketing Principles: Trading and Exchange	Course code MARK1013	Units 6
Course name UO Public Relations: Theory and Practice	Course code MARK1014	Units 6
Course name UO Advertising	Course code MARK2008	Units 6
Course name UO Marketing Analytics	Course code MARK2009	Units 6
Course name UO Market Research	Course code MARK2010	Units 6
Course name UO Retailing	Course code MARK2011	Units 6
Course name UO Marketing for Health and Wellbeing	Course code MARK2012	Units 6
Course name UO Branding	Course code MARK3010	Units 6
Course name UO Essentials of Marketing Planning	Course code MARK3011	Units 6
Course name UO Integrated Marketing	Course code MARK3012	Units 6
Course name UO Digital Marketing	Course code MARK3013	Units 6

	Course code	Units
Course name UO Auditing Theory and Practice	Course code ACCT3003	Units 6
Course name UO Contemporary Issues in Accounting	Course code ACCT3004	Units 6
Course name UO Financial Accounting 3	Course code ACCT3005	Units 6
Course name UO Sustainability Accounting and Reporting	Course code ACCT3006	Units 6
Course name UO Applied Financial Planning	Course code BAFI3008	Units 6
Course name UO Estate Planning	Course code BAFI3009	Units 6
Course name UO Portfolio and Fund Management	Course code BAFI3010	Units 6
Course name UO Risk Management and Insurance	Course code BAFI3011	Units 6
Course name UO Superannuation	Course code BAFI3012	Units 6
Course name UO International Currency and Banking Markets	Course code BAFI3013	Units 6
Course name UO Digital Business Solutions	Course code BUSI3025	Units 6
Course name UO Digital Business Value	Course code BUSI3026	Units 6
Course name UO Managing the Employment Relationship	Course code BUSI3028	Units 6
Course name UO Strategic Human Resource Management	Course code BUSI3029	Units 6
Course name UO International Management Ethics and Values	Course code BUSI3030	Units 6
Course name UO Managing Decision Making	Course code BUSI3031	Units 6
Course name UO Organisational Leadership	Course code BUSI3032	Units 6
Course name UO Strategic Management	Course code BUSI3033	Units 6
Course name UO Strategic Financial Analysis	Course code BUSI3034	Units 6
Course name UO Organisational Entrepreneurship	Course code BUSI3035	Units 6
Course name UO Business Internship 30 Days	Course code BUSI3036	Units 12
Course name UO Business Practicum	Course code BUSI3037	Units 6
Course name UO Solving Business Challenges	Course code BUSI3040	Units 6
Course name UO Virtual Industry Internship	Course code BUSI3041	Units 6
Course name UO Economics of Public Policy	Course code ECON3007	Units 6
Course name UO International Economics	Course code ECON3008	Units 6
Course name UO Digital Technologies in Tourism, Events and Hospitality	Course code HOSP3006	Units 6
Course name UO Sustainable Tourism Destination Management	Course code HOSP3007	Units 6
Course name UO Tourism, Events and Hospitality Industry Research Project	Course code HOSP3008	Units 6
Course name UO Branding	Course code MARK3010	Units 6
Course name UO Essentials of Marketing Planning	Course code MARK3011	Units 6
Course name UO Integrated Marketing	Course code MARK3012	Units 6
Course name UO Digital Marketing	Course code MARK3013	Units 6

Course name	Units
Year 1
Course name SOCI3014 - UO Critical Approaches to Online Learning Or program elective	Units 6
Course name LAWS1018 - UO Business Law	Units 6
Course name MARK1013 - UO Marketing Principles: Trading and Exchange	Units 6
Course name BUSI1018 - UO Business and Society Or program elective - Business	Units 6
Course name ECON1010 - UO Principles of Economics	Units 6
Course name MARK1011 - UO Consumer Behaviour	Units 6
Course name MARK2009 - UO Marketing Analytics	Units 6
Course name Core selective courses	Units 6
Year 2
Course name MARK1012 - UO Professional Development in Marketing	Units 6
Course name MARK2010 - UO Market Research	Units 6
Course name MARK2011 - UO Retailing	Units 6
Course name Core selective courses - Marketing	Units 6
Course name BUSI2019 - UO Management and Organisation	Units 6
Course name BUSI2021 - UO Entrepreneurship for Social and Market Impact	Units 6
Course name INFO2022 - UO Business Intelligence	Units 6
Course name MARK2008 - UO Advertising	Units 6
Year 3
Course name BUSI3033 - UO Strategic Management	Units 6
Course name MARK3010 - UO Branding	Units 6
Course name MARK3011 - UO Essentials of Marketing Planning	Units 6
Course name Program electives - Business Level 3	Units 6
Course name IBUS3008 - UO International Business Environments	Units 6
Course name MARK3012 - UO Integrated Marketing	Units 6
Course name Program electives - Business Level 3	Units 6
Course name Program electives - Business Level 3	Units 6

Career outcomes

With our Bachelor of Business (Marketing) you can pursue all sorts of exciting careers in business and marketing. You could be a brand manager, advising businesses on how to boost their growth. You might be a marketing analyst marketing coordinator, taking charge to make sure company’s reach their goals. Perhaps you’ll be a market researcher, identifying consumer trends and audience data to inform cutting-edge marketing strategy.

Or, you could pursue the following careers:

Account manager
Business development manager
Fundraising and development officer
International marketer
Marketing insights analyst
Media planner or campaign manager
Sales and marketing manager.

Industry trends

The demand for marketing professionals is skyrocketing, driven by digitalisation and the need for data-driven strategies (Marketing Hire, 2024). Employment for marketing managers is expected to grow by 10% by 2030 – faster than any other occupation (BLS, 2023). Key roles employers are looking for include marketing managers, data analysts and social media managers (Marketing Hire, 2024). As businesses continue to build their online platforms, your skills as a qualified marketing professional will be highly sought after.

Accreditation

This program is accredited by the Australian Marketing Institute (AMI). Graduates are eligible to apply for membership of AMI.

How to apply

Applications are open for Australian students to study at Adelaide University in 2026.

Not sure if you'll meet the entry requirements? Adelaide University offers a range of pathway options to help you start your study journey.

Explore Pathways

100% online

Fit study around your life

From 24/7 access to specialised support, discover the benefits of studying 100% online with Adelaide University.

Learn more Check your eligibility

Ask Adelaide University

How does 100% online study work?

Can I study some of my 100% online degree or courses on-campus?

What are the tech requirements for studying online?

Do I need to be online at set times, or can I study when it suits me?

View all FAQs

Your study experience and support

Studying 100% online with Adelaide University means joining a dynamic community of learners – all supported by dedicated teams committed to your success. From day one to graduation, you’ll have access to comprehensive academic, student and technical support teams to ensure you get the most out of your online learning journey.

Student support services

Need help with enrolments, managing your study load, or setting your academic goals? Our student support team is here to assist. They’re your first point of contact for advice and are available seven days a week, including out-of-hours and on weekends. Get the help you need – when it suits you.

As an online student, you’ll also have access to our specialised on-campus student support services. Whether you’re looking for career advice, health and wellbeing support, international student assistance, accessibility services, or something else, we’ve got you covered. Visit the Support webpage to explore the services available.

Online academic support

From understanding course content to tackling assignments, writing, and referencing, our expert academics are here to guide you. Available seven days a week, they’ll provide personalised support to help you progress through your studies.

Tech support

We’ve got your back when it comes to technology. Our IT support team is available 24/7 to resolve any tech challenges you might face. With fast response times and tailored solutions, we’ll ensure nothing stands in your way. You’ll also enjoy free access to software downloads required for your program.

Study hours

Adelaide University’s 100% online programs offer the flexibility to fit your lifestyle. You can engage with course materials at any time that works for you – there’s no need to log in at set times. To stay on track, we recommend setting aside 10 to 15 hours per week for each course, but you can adapt your schedule and your study load to suit your needs.

Assessment

All assessments, including exams (if required) are conducted 100% online – so you’ll never need to travel to submit an assignment or sit an exam. Depending on your program, your assessments might include:

An industry-relevant project or case study
An online presentation
Essays and reports.

Bachelor of Business (Marketing)