Why Bachelor of Digital Media?
Digital media professionals don’t just follow trends, they set them.
Want to make an impact through visual storytelling? Or shape how people engage with technology and media? In this fast-moving field, staying ahead of digital trends is essential. Explore cutting-edge practices and technologies that influence how we communicate through digital media.
You’ll need to be bold, flexible and collaborative. Learn to work in diverse teams with other creative roles. Bring ideas to life in ways that challenge, inspire and connect. Create motion graphics that captivate, videos and digital designs that inspire action, or social media campaigns that go viral.
Digital media is where ideas take shape. The future is yours to design.
Overview
The Bachelor of Digital Media at Adelaide University prepares you to create captivating visual content for a range of platforms.
You’ll develop essential skills in areas like:
- Graphic and web design
- Content creation
- Video and audio production
- Motion graphics
- Digital storytelling.
This degree emphasises hands-on projects, giving you practical experience with industry-standard software. You’ll have the opportunity to build an impressive portfolio to showcase your experience.
You'll also explore the impact of digital media on the Galleries, Libraries, Archives and Museums (GLAM) sector. Examine how technology connects cultural institutions with global audiences.
By the end of the program, you’ll be well-equipped for diverse careers in digital design, social media, and digital communications.
Step into the future of media and make your mark in a field that is constantly evolving.
Key features
Develop practical skills in video production, motion graphics and digital design. - Enjoy the flexibility of studying 100% online.
- Gain hands-on experience with Adobe Creative Cloud.
- Explore the impact of digital media on industries like GLAM (Galleries, Libraries, Archives, Museums).
- Enhance your digital media skills with electives in business, marketing, IT, data analytics and communication.
- Graduate ready to thrive in roles across animation, social media and digital storytelling.
What you'll learn
The Bachelor of Digital Media at Adelaide University is an engaging three-year, 100% online program designed to equip you with essential skills in digital design, video production and social media management.
This dynamic degree prepares you to create compelling digital content that engages audiences and communicates messages effectively across various platforms.
In your first year, you’ll explore core subjects that lay the groundwork for your understanding of digital media principles and techniques.
You’ll build a solid foundation in topics such as:
- Video production
- Intercultural communication
- Digital graphics and imaging.
These subjects are crucial for developing the skills necessary to navigate the digital landscape and tell stories that resonate with diverse audiences.
As you progress into your second year, the emphasis shifts to the development of storytelling techniques and the creation of visually engaging content.
You will explore topics such as:
- Motion graphics
- Writing for digital media
- Design for digital technologies
- Digital media projects.
This year challenges you to think creatively while enhancing your technical abilities, preparing you to produce content that stands out.
In your third year, you’ll refine your expertise with a focus on advanced topics, including:
- Web design
- Digital documentary creation
- Digital exhibition design
- Digital mediascapes.
Additionally, you’ll engage in hands-on projects that allow you to apply your knowledge in real-world scenarios. You’ll collaborate with peers and industry professionals as you develop your own portfolio.
By graduation, you’ll be well-prepared for diverse roles in the digital media industry.
What courses you'll study
Complete 144 units comprising:
- 114 units from Core courses, and
- 30 units for Electives
Complete exactly 114 units from the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
UO Intercultural Communication
|
Course code
COMM1006
|
Units
6
|
|
|
Course name
UO Introduction to Social Media
|
Course code
COMM1009
|
Units
6
|
|
|
Course name
UO Design for Digital Technologies
|
Course code
COMM2003
|
Units
6
|
|
|
Course name
UO Writing for Digital Media
|
Course code
COMM2004
|
Units
6
|
|
|
Course name
UO Digital Documentary
|
Course code
COMM3000
|
Units
6
|
|
|
Course name
UO Integrated Communication Planning
|
Course code
COMM3003
|
Units
6
|
|
|
Course name
UO Digital Graphics and Imaging
|
Course code
GRAP1017
|
Units
6
|
|
|
Course name
UO Digital Media Project 1
|
Course code
GRAP1018
|
Units
6
|
|
|
Course name
UO Digital Media Project 2
|
Course code
GRAP2015
|
Units
6
|
|
|
Course name
UO Digital Media Project 3
|
Course code
GRAP3008
|
Units
6
|
|
|
Course name
UO Introduction to Video Production
|
Course code
INFO1024
|
Units
6
|
|
|
Course name
UO Digital Photography
|
Course code
JOUR1008
|
Units
6
|
|
|
Course name
UO Introduction to the GLAM sector - Galleries, Libraries, Archives and Museums
|
Course code
LIBR1000
|
Units
6
|
|
|
Course name
UO Archives and the Digital World
|
Course code
LIBR2000
|
Units
6
|
|
|
Course name
UO Narrating Objects, Art and Archives
|
Course code
LIBR3000
|
Units
6
|
|
|
Course name
UO Introduction to Digital Media
|
Course code
MDIA1013
|
Units
6
|
|
|
Course name
UO Web Design
|
Course code
MDIA3011
|
Units
6
|
|
|
Course name
UO Digital Mediascapes
|
Course code
MDIA3012
|
Units
6
|
|
|
Course name
UO Animation Design
|
Course code
VISU2004
|
Units
6
|
| Course name | Units |
|---|---|
| Year 1 | |
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
Or program elective |
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
| Year 2 | |
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
Any AU Online elective available (excluding SOCI3014), subject to requirements being met. |
Units
6
|
|
Course name
|
Units
6
|
|
Course name
Any AU Online elective available (excluding SOCI3014), subject to requirements being met. |
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
| Year 3 | |
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
Any AU Online elective available (excluding SOCI3014), subject to requirements being met. |
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
Any AU Online elective available (excluding SOCI3014), subject to requirements being met. |
Units
6
|
Complete 30 units comprising:
- 30 units from Program electives
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
UO Critical Approaches to Online Learning
|
Course code
SOCI3014
|
Units
6
|
|
|
Course name
Elective 1
|
Course code
AUXX1011
|
Units
6
|
|
|
Course name
Elective 2
|
Course code
AUXX1012
|
Units
6
|
|
|
Course name
Elective 3
|
Course code
AUXX1013
|
Units
6
|
|
|
Course name
Elective 4
|
Course code
AUXX1014
|
Units
6
|
|
|
Course name
Elective 5
|
Course code
AUXX1015
|
Units
6
|
Notes
-
Program electives - Students can choose AU Online courses as electives
| Course name | Units |
|---|---|
| Year 1 | |
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
Or program elective |
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
| Year 2 | |
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
Any AU Online elective available (excluding SOCI3014), subject to requirements being met. |
Units
6
|
|
Course name
|
Units
6
|
|
Course name
Any AU Online elective available (excluding SOCI3014), subject to requirements being met. |
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
| Year 3 | |
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
Any AU Online elective available (excluding SOCI3014), subject to requirements being met. |
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
|
Units
6
|
|
Course name
Any AU Online elective available (excluding SOCI3014), subject to requirements being met. |
Units
6
|
Career outcomes
Express your creativity and play a role in influencing everything from marketing strategies to community engagement.
You could work as a digital content creator, crafting engaging videos and content that captivate audiences. You might work as a social media manager, shaping a brand's online presence and connecting with followers. Perhaps you'll become a graphic designer, transforming ideas into stunning visuals that tell compelling stories.
Whether you’re developing content for businesses, managing online campaigns or designing digital experiences for cultural institutions, a degree in digital media opens the door to a variety of fulfilling careers.
You’ll have the skills and knowledge to make a significant impact on how people interact with brands and businesses.
Industry trends
The digital media field is expected to continue expanding, driven by technological advancements and increasing digitalisation across industries.
As a graduate of Adelaide University, your diverse skillset will ensure you’re able to adapt to different roles and emerging trends in the industry (Digital Career Trends).
Your combination of technical skills, creative abilities, industry knowledge and adaptable thinking, will help you navigate and thrive in the constantly evolving digital media landscape.
Your study experience and support
Studying 100% online with Adelaide University means joining a dynamic community of learners – all supported by dedicated teams committed to your success. From day one to graduation, you’ll have access to comprehensive academic, student and technical support teams to ensure you get the most out of your online learning journey.
Student support services
Need help with enrolments, managing your study load, or setting your academic goals? Our student support team is here to assist. They’re your first point of contact for advice and are available seven days a week, including out-of-hours and on weekends. Get the help you need – when it suits you.
As an online student, you’ll also have access to our specialised on-campus student support services. Whether you’re looking for career advice, health and wellbeing support, international student assistance, accessibility services, or something else, we’ve got you covered. Visit the Support webpage to explore the services available.
Online academic support
From understanding course content to tackling assignments, writing, and referencing, our expert academics are here to guide you. Available seven days a week, they’ll provide personalised support to help you progress through your studies.
Tech support
We’ve got your back when it comes to technology. Our IT support team is available 24/7 to resolve any tech challenges you might face. With fast response times and tailored solutions, we’ll ensure nothing stands in your way. You’ll also enjoy free access to software downloads required for your program.
Study hours
Adelaide University’s 100% online programs offer the flexibility to fit your lifestyle. You can engage with course materials at any time that works for you – there’s no need to log in at set times. To stay on track, we recommend setting aside 10 to 15 hours per week for each course, but you can adapt your schedule and your study load to suit your needs.
Assessment
All assessments, including exams (if required) are conducted 100% online – so you’ll never need to travel to submit an assignment or sit an exam. Depending on your program, your assessments might include:
- An industry-relevant project or case study
- An online presentation
- Essays and reports.
