About this project
Working with Aboriginal tourism stakeholders to develop marketing knowledge
For thousands of years, Aboriginal people traded in local and intercontinental economies. Today, many Aboriginal tourism operators in Australia are ready for tourists. Yet, while many Australians are keen to engage in Aboriginal tourism, not many are doing it.
This project will use a collaborative community participatory research approach with Aboriginal tourism stakeholders to address this issue. Guided by a steering committee of stakeholders, first the project will determine a collaborative approach to marketing that works for Aboriginal tourism operators in remote areas. Next it will work with operators to develop and implement marketing strategies aimed to increase marketplace trust and encourage participation in Aboriginal tourism.
Finally, the project will develop a way to evaluate when collaborative trust marketing strategies have been impactful. Research shows that Aboriginal businesses employ more Aboriginal people, therefore, supporting Aboriginal tourism operators in their work will support Aboriginal people and communities working towards self-determined economies. The processes and outcomes of this work will be communicated through local gatherings, national conferences, engagements with policy makers, and in academic journals.
These outcomes align with Australia’s Closing the Gap targets, commitments to Sustainable Development Goals, and United Nations Declaration on the Rights of Indigenous Peoples.
