Empowering Sustainable and Innovative Street Food Entrepreneurship in Indonesia

Empowering Sustainable and Innovative Street Food Entrepreneurship in Indonesia

About this project

This collaborative international research project investigates the economic, social, and environmental dimensions of street food vending in Indonesia. Focusing on street food vendors as hospitality micro-enterprises, the project explores how entrepreneurship, innovation, social capital, human capital, and sustainability practices influence business performance, community development, and tourism outcomes.

Conducted primarily in Bandung, Indonesia, a globally recognised culinary tourism destination, the project examines the everyday realities of street food vendors operating within resource-constrained and often informal business environments. Through large-scale quantitative surveys and in-depth qualitative interviews, the research investigates how vendors adopt innovative marketing practices, build business networks, develop entrepreneurial capabilities, and implement environmentally sustainable operating practices.

The project seeks to advance understanding of how street food vendors contribute not only to local livelihoods and economic resilience but also to destination identity, cultural heritage, and sustainable tourism development. By examining both business success factors and environmental challenges, the research provides evidence-based insights that can support policy development, business formalisation initiatives, entrepreneurship training, and sustainability programs. Ultimately, the project aims to strengthen the capacity of street food vendors to operate as successful, innovative, and environmentally responsible micro-enterprises while contributing to inclusive economic development and tourism growth in Indonesia and other emerging economies.

Outcomes

  • Demonstrated that street food vendors are active entrepreneurs rather than merely subsistence operators.
  • Found that business performance is enhanced through marketing innovation, including digital marketing, online ordering platforms, and electronic payment systems.
  • Identified social capital (relationships with suppliers, customers, industry networks, and local stakeholders) as a critical resource supporting innovation and business success.
  • Identified a range of sustainability practices adopted by vendors, including waste minimisation, food waste reduction, recycling, sustainable sourcing, hydroponic ingredients, composting, and reduced plastic use.
  • Revealed significant barriers to sustainability adoption, including limited infrastructure, inadequate knowledge, cost pressures, heavy workloads, and weak institutional support.
  • Demonstrated that many sustainability practices emerge from practical business needs rather than formal environmental awareness.
  • Governments can support vendor formalisation through training, business development services, and entrepreneurship programs.
  • Tourism authorities can recognise street food vendors as important contributors to destination branding, culinary tourism, and cultural heritage.
  • Environmental agencies and local governments can improve waste infrastructure, recycling systems, and sustainability education programs.
  • Industry support organisations can help vendors adopt digital technologies, sustainable operating practices, and stronger business networks.
  • Policymakers can design targeted interventions that balance livelihood objectives with sustainability outcomes.

Publications

Project partners and funding

Research team:

  • Associate Professor Craig Lee, C-EDGE, School of Management, Adelaide University
  • Associate Professor Rob Hallak, C-EDGE, School of Management, Adelaide University
  • Taufik Abdullah, Tourism Marketing Management Program, Universitas Pendidikan Indonesia, Indonesia
  • Andreas Kallmuenzer, Excelia Business School, France

Contact information

Project Lead Associate Professor Craig Lee

Contact us

Centre for Enterprise Dynamics in Global Economies

If you would like to find out more about our research, contact us via email at cedge@adelaide.edu.au

Location

Location
Centre for Enterprise Dynamics in Global Economies
Adelaide University
Nexus Building, Adelaide SA 5000

Email

Email: cedge@adelaide.edu.au