Degree Structure: Master of Business Administration in Hong Kong (Marketing)
Program code: ZMBAH
Complete 72 units comprising:
- 60 units for Core courses, and
- 12 units for one Specialisation from Specialisation
Study plan
A study plan sets out the courses you will need to complete and the recommended timing for each one. This will help to guide your enrolment in each study period, alongside any additional information provided below. If you have received a personalised plan or alternative advice from your Program Director, please refer to that guidance in the first instance, or seek help from your Program Director or Student Assist if you are unsure.
Enrolment information
Find details about the rules and notes that apply to your program, along with other essential information required for successful enrolment. Supplementary supporting resources may also be provided where applicable.
Courses
Listed here are all the courses that contribute to your program, including elective options that can be chosen. These courses come together to form your study plan. Courses fall into different categories, each of which have specific unit values that need to be met under the program rules.
What courses you'll study
Complete 72 units comprising:
- 60 units for Core courses, and
- 12 units for one Specialisation from Specialisation
Complete 60 units comprising:
- 60 units for all Program core courses
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
Accounting for Decision Making
|
Course code
ACCT5008
|
Units
6
|
|
|
Course name
Leadership and Influencing
|
Course code
BUSI5091
|
Units
6
|
|
|
Course name
Marketing for Managers
|
Course code
BUSI5092
|
Units
6
|
|
|
Course name
Entrepreneurial Mindset
|
Course code
BUSI5093
|
Units
6
|
|
|
Course name
Accounting and Financial Management
|
Course code
BUSI5094
|
Units
6
|
|
|
Course name
International Business
|
Course code
BUSI5150
|
Units
6
|
|
|
Course name
Ethics, Governance and Sustainability
|
Course code
BUSI5153
|
Units
6
|
|
|
Course name
Managing People and Organisations
|
Course code
BUSI6049
|
Units
6
|
|
|
Course name
Strategic Alignments
|
Course code
BUSI6050
|
Units
6
|
|
|
Course name
Strategic Industry Project (UniSA)
|
Course code
BUSI6067
|
Units
6
|
Complete 12 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Brand Management
|
Course code
MARK5017
|
Units
6
|
|
|
Course name
Advanced Marketing Analytics (UniSA)
|
Course code
MARK5020
|
Units
6
|
