Real Serious Games

When your business specialises in creating high-end virtual, augmented and mixed reality solutions, like Brisbane’s Real Serious Games, you get used to the idea anything’s possible.

But even for this emerging future-tech powerhouse, the opportunity for European expansion presented by the new France site of the University of Adelaide’s ThincLab entrepreneurial incubator exceeds all expectations.

Launched in 2009, Real Serious Games has rapidly established itself as a national leader in the use of advanced, interactive visual technologies to help organisations and industries plan, communicate and train complex or high-risk processes. The growing team has completed hundreds of domestic projects in multiple sectors, for blue-chip clients such as Rio Tinto, Lend Lease, Baulderstone, and the governments of Queensland and South Australia.

According to Director Karen Sanders, however, they’ve had their sights set on foreign shores from day one; and through ThincLab France they’re now in an ideal position to make a decisive push.

We’ve built our business around large, enterprise-wide virtual, augmented and mixed reality solutions, and the biggest markets for these are in Europe and the USKaren Sanders, Director

“Consequently, we set up an office in Abu Dhabi (United Arab Emirates) 12 months ago with the intention of ‘fanning out’ from there. But when we became aware of the ThincLab opportunity in France we couldn’t pass it up.

“The structure it provides for expanding businesses is the best we’ve seen.”

Based in Chalons, capital of France’s world-renowned Champagne wine region and just an hour outside Paris, the ThincLab incubator provides a range of attractive benefits for businesses wishing to enter the European market. These include: a full corporate tax exemption for five years; exclusive access to a range of local and international business experts and mentors; state-of-the-art office and IT facilities; and regular networking events and opportunities to explore connections with other tenants.

“It’s still the early stages for us,” says Karen. “But with our presence in Chalons we feel ready to take on the world.

“We’re currently in negotiations with a potential UK partner, and have a number of European opportunities in the pipeline, so we’re hoping to establish a sales team over there in January 2018.”

Although certainly offering tenants access to highly advanced technology, non-tech-focused businesses should not feel ThincLab isn’t for them, she adds.

“Any young business considering European expansion would do well to have a very close look at ThincLab Chalons.

“Whatever your industry, their team will know what you need.”