With more than 10 years of experience in digital marketing, digital strategy, and web operations, Kate has led digital initiatives and high-performing teams across higher education, hospitality, and the private sector. Throughout her career, she has managed a broad range of functions, including digital marketing, branding, CRM, marketing automation, SEO and SEM, email marketing, paid social advertising, customer data and analytics, front-end web development, and UX. This experience enables her to bridge strategy, technology, and user experience to deliver evidence-based digital solutions that enhance engagement, improve organisational capability, and support strategic outcomes. Kate is also passionate about mentoring emerging digital professionals and fostering a culture of continuous improvement and innovation.