CERM Performance Indicators

Adelaide city skyline

About CERM PI

Customer Experience Research Metrics and Performance Indicators (CERM PI) supports organisations to understand and improve performance in customer service quality and operational management through evidence-based research and robust measurement, with a strong focus on sport, leisure, tourism, and community-based facilities.

Central to this is the CERM PI National Benchmarks, enabling organisations to compare performance against industry standards and gain clear, actionable insight into their performance.

Beyond service performance, CERM PI brings expertise in organisational culture and placemaking, recognising the role these play in shaping customer experience, workforce engagement, and community connection. Our work helps organisations understand both how they are performing and the underlying drivers of that performance.

Drawing on more than 30 years of applied research experience, our surveys are continuously refined in consultation with industry and informed by current research, ensuring data remains relevant, comparable, and practical. Alongside our core programs, we deliver tailored research solutions designed to meet specific client needs, combining academic rigour with applied insight.

City building icon

Evidence‑based performance measurement across customer service, operations, organisational culture, and placemaking

Rating star choice benchmark icon

National benchmarking that enables meaningful comparison across facilities, sectors, and organisational contexts

Form icon

Collaborative, research‑driven project design with customisable survey tools tailored to organisational needs

Work meeting icon

Specialist expertise in organisational culture, psychosocial safety climate, and workforce experience analysis

Law governance icon

Strong foundations in management, governance, and sport industry research, including ARC‑funded projects

Team icon

A multidisciplinary team delivering rigorous, actionable insights grounded in contemporary academic research


Explore CERM PI


CERM PI's Operational Management Indicators survey covers key aspects of operational management including finance, services, marketing, human resources, utilities, safety and facilities. Used as a management tool, these indicators support managers by monitoring annual operational performance in key areas identified in consultation with the industry. CERM PI publishes annual operational management benchmarks for industry partners allowing them the opportunity to compare their own facility’s results with well-established industry relevant benchmarks. These benchmarks are reported within specific categories to enable comparison with similar facilities or organisations.

To encourage a robust and reliable benchmarking service, there is no cost to sport, leisure and aquatic centre management who participate in the survey and they are provided with their own facility’s results immediately. For a small fee, subscribers receive exclusive access to the CERM PI National Benchmarks consisting of results and information from the annual survey across all categories of centres.

How it works

Write form fill icon
Manager inputs operational management data

Managers of facilities are provided with a link to a data input form to enter data related to a number of specific operational management indicators. For some managers, the answers to these questions may be readily available. For others, it may require some background work to ensure the data provided is accurate, which of course allows us to present a true depiction of your facility’s operational management performance and ensures the reliability of our CERM PI National Benchmarks.

Time reload icon
Custom results and comparison data provided

Following completion of the survey you will receive your facility’s results. For best results we suggest combining the customer service quality and operational management indicators surveys which we can then combine into a single report allowing for a detailed analysis of both areas and their impact on overall organisational performance.

Column chart icon
Compare your results with CERM PI National Benchmarks

Following completion of the annual Operational Management Indicators Survey cycle, participating facilities receive access to the CERM PI National Benchmarking Report, providing a true and accurate sense of how their facility is performing against industry benchmarks.

The CERM PI National Benchmarks are generated through responses submitted by participating facilities each year and include comparative benchmarking across facilities of varying size, category and scope. The published report provides sector-wide insight into operational performance, trends and emerging industry indicators.

CERM PI's Visitor Experience Surveys have been helping botanic gardens in Australia and New Zealand for over ten years as part of our ongoing research into outdoor spaces.

Although gardens play critical roles in the conservation of plants, increasingly they are being used as places for recreation and tourism as well as playing important roles in wellbeing, and it is important to know what creates memorable experiences and what keeps people coming back.

The survey provides management with a comprehensive view of their garden in terms of customer satisfaction and is an excellent source of feedback for gardens wanting to understand how well they are meeting their visitor’s expectations and achieving social benefits.

How it works

Puzzle teamwork icon
Bespoke surveys in consultation with CERM PI

Prior to the survey launch, we work with you to customise the standardised survey, where necessary, to ensure we're asking the right questions to achieve the best outcomes. When it's ready to go, visitors complete either an online or face-to-face survey answering pre-programmed questions relating to the service quality of your garden.

Chart people icon
Face-to-face or online data collection

Some gardens use their own volunteers or staff for the face-to-face data collection but we can also provide our own data collectors (at an additional cost) if preferred. Regarding timing, most gardens try to survey over their busier periods to get the best amount of responses. This can be done intensively, or stretched out longer if preferred.

Forest plants trees icon
Custom reports and industry benchmarking

At survey completion, we analyse the data and compile a detailed report outlining your visitors’ perceptions of service quality at your garden which includes an indication of how your garden is performing against other gardens through the industry benchmarks that we produce.

Value and benefits of participating

  • Identify areas to improve visitor experience
  • Understand tourist profiles and behaviours
  • Understand how your garden performs against others (through anonymous benchmarks)
  • Using community feedback in the planning and delivery of new or redeveloping facilities
  • Leveraging funding requests for budgets/master plans
  • Evidence-based data aids business planning to help set up targets for operations, programs, staff and training development and budget for the year ahead

CERM PI’s Customer Service Quality survey measures customers’ expectations alongside their perceptions of a facility or service’s actual performance across a comprehensive range of dimensions, including staff responsiveness, facility cleanliness, and value for money. By capturing both expectations and experiences, the methodology provides a far more robust and diagnostic assessment of service quality than single-item measures such as Net Promoter Score (NPS), enabling clients to understand not just overall sentiment, but the specific drivers underpinning performance.

In addition to these core measures, the survey captures overall satisfaction, loyalty, and perceived customer benefits, providing a well-rounded view of the customer experience. A largely standardised survey framework is applied across different facility types, allowing for the development of meaningful benchmarking comparisons. At the same time, we retain the flexibility to tailor surveys to meet the specific needs of our client partners.

Findings are presented in a detailed report, delivering clear, evidence-based insights that support informed decision-making and targeted performance improvement.

How it works

Ipad tablet icon
Survey shared with customers

Customers complete an online questionnaire answering a set of pre-programmed questions relating to service quality at your facility. This questionnaire can be accessed via a smartphone or a computer, or you can even use an existing tablet or set one up at your facility. Paper-based surveys can be organised where necessary.

Time reload icon
Survey open for optimal time period with real-time tracking

The survey remains open for an agreed period at which time you have the option of a user log-in to access our system and track the real-time progress and level of responses to the survey.

Analytics database icon
Reporting, benchmarking and interactive insights

At survey completion, we analyse the data and compile a detailed report outlining your customers’ perceptions of service quality at your facility which includes an indication of how your facility is performing against others in similar operating environments. You can also view this report through your optional user log-in or we can organise for a copy of the report to be sent to you.

In addition, an interactive dashboard is provided to help manipulate and explore the data by different user groups and demographics, allowing you to better understand how various segments of your community experience the service. This supports more targeted service improvements, communication and marketing opportunities, and helps identify strengths, emerging issues and areas for further investigation.

Libraries

CERM PI's Library Surveys are a powerful tool that quantify the role and significance of libraries to local communities. They measure the quality of service and satisfaction customers have with their libraries, and the benefits they experience from attending such as connectiveness and wellbeing. The survey measures customers’ expectations compared to their perceptions of the library's actual performance in a range of dimensions such as resources, programs and events, staff responsiveness, facility cleanliness, patron behaviour and social impacts. Any identified gaps between expectations and performance are opportunities to target specific areas to raise the overall service delivery and impact of the library service.

We employ a relatively standardised survey across libraries to allow for benchmarking criteria to be developed. However, we can also cater surveys to the specific needs of our partners. For instance, some councils not only consider the experiences of their current users but also broaden their research scope by including the perspectives of non-current users. We facilitate this by tailoring surveys and organising focus groups to gain deeper insights and understanding. Additionally, we provide extra support to councils that require assistance with forward-looking strategic planning and decision-making, which includes services like document and policy analysis and strategic consultation.

How it works

Ipad touch icon
Survey shared with customers

Customers complete an online questionnaire answering a set of pre-programmed questions relating to their experiences of service quality and social impact at your facility. This questionnaire can be accessed via a smartphone or a computer at home or at the library. We also provide paper copies for any customers preferring to participate this way.

Time reload icon
Survey open for optimal time period with real-time tracking

The survey remains open for an agreed period to obtain the optimal number of respondents. Should you experience any shortfalls we work with each partner, implementing strategies, to ensure the best result.

Analytics search icon
Reporting, benchmarking and community insights

At survey completion, we analyse the data and compile a detailed report outlining your customers’ perceptions of service quality and social impact at your facility which includes an indication of how your facility is performing against others in similar operating environments.

In addition, an interactive dashboard is provided to help explore and manipulate the data by different user groups, demographics and library branches, allowing deeper insight into how various segments of the community experience the service. This supports evidence-based planning and decision-making by helping identify key strengths, opportunities and emerging trends, while also informing service improvements, strategic planning, advocacy, funding discussions and targeted community engagement initiatives.

Theatres

A new approach to council facility research for CERM PI, Theatre Audience Service Quality (TASQ) research, is led by an expert and experienced team including Professor Ruth Rentschler and Dr. Boram Lee. Expanding upon their research that has explored audience development, TASQ projects can be approached in diverse contexts and methodological ways. For instance, utilising surveys, policy analysis, and/or focus groups, TASQs can assist in building an understanding of the demands from the audiences of the theatre services from a multicultural, gender and LGBTQIA+, and disability perspective in metropolitan, regional, and shire theatres.

To shape workplace culture effectively, leaders must first understand it. Our research-led approach delivers deep, evidence-based insights into how employees experience their workplace, how they feel, and how those perceptions influence behaviour, performance, and overall satisfaction.

While every organisation’s culture is unique, it can be systematically profiled to bring clarity to what is often a complex and intangible environment. Some cultures are characterised by agility, flexibility, and responsiveness to change, while others emphasise consistency, structure, and clear behavioural expectations. Understanding these dynamics enables organisations to identify strengths, uncover areas for development, and implement targeted strategies that genuinely engage and support their workforce.

A key component of our approach is the measurement of Psychosocial Safety Climate (PSC), which is increasingly recognised as a critical factor in organisational performance and employee wellbeing. PSC reflects the extent to which leadership prioritises psychological health and safety through policies, practices, and communication. With growing focus across industries and regulatory environments, understanding PSC provides valuable insight into risk, engagement, and the sustainability of workplace practices.

Our approach also examines organisational values alignment, assessing the degree of congruence between the values an organisation seeks to promote and those that are perceived, experienced, and enacted by employees in practice. This provides valuable insight into whether organisational values are being meaningfully embedded within day-to-day behaviours, leadership approaches, decision-making, and workplace culture. Strong values alignment is associated with greater trust, engagement, authenticity, and organisational cohesion, while misalignment can contribute to cynicism, disengagement, and cultural inconsistency.

Beyond culture alone, we examine organisational climate, mindset, and behaviour. We measure key drivers such as trust, fairness, innovation, resilience, optimism, and organisational citizenship behaviours, alongside PSC, providing a comprehensive view of how your people both experience and shape the workplace. These insights equip leaders with the knowledge to foster a high-performing, aligned, and sustainable organisational culture. 

How it works

Ipad tablet touch icon
Customised surveys

We work closely with your leadership team to customise the survey based on your organisation’s needs. Some partners prefer a comprehensive overview, while others focus on key areas. Our tools are flexible, scalable, and designed to fit your context.

Time reload icon
Live survey period with real time tracking

The survey stays open for an agreed period to maximise participation. Real-time participation tracking enables us to support you with strategies to maximise response rates and representativeness to ensure the best result.

Analytics search icon
Clear reporting and actionable insights

Once closed, we analyse your data and prepare a clear and detailed report that outlines your organisation's culture, climate and benchmarks (where feasible). We include practical recommendations and can present key findings to your executive team to support understanding and implementation. Additionally, we can generate a concise report for staff that is easy to digest, reduces administrative workload and highlights leadership’s commitment to taking action on key findings.

Whistle coach icon
Optional add-ons: focus groups and coaching

For organisations wanting to explore their cultural insights and themes in more depth, we offer focus groups and tailored coaching workshops delivered by our experience and qualified organisational facilitators.

For more information, refer to the organisational culture project overview.

Values alignment study

As an extension of CERM PI’s successful research into organisational culture, this project offers organisations the opportunity to explore how well their organisational values are understood, enacted, and experienced by staff. While many organisations articulate values in strategic plans, this research explores whether organisational values are clearly understood and consistently expressed across the workforce and aligned with employee expectations.

Key features:

  • Survey tools assessing how well your organisation’s values are understood and enacted across the workforce.
  • A detailed report highlighting strengths and gaps in value alignment.
  • Actionable outputs, including:
    • Staff-informed value maps showing how values are perceived across teams.
    • 'Values in Action' behavioural frameworks to translate value into daily practice.
    • Practical recommendations for embedding values into recruitment, onboarding, and performance management systems.

Founded in 2024, CERM PI’s Placemaking Benchmark Survey provides local governments with a reliable tool for both strategic and operational planning, offering actionable feedback to support more effective placemaking strategies.

The survey focuses on the operational aspects of local government placemaking, which are key to delivering and managing high-quality public spaces. The placemaking indicators were developed based on council input gathered in 2023 through interviews and surveys, alongside insights from the literature, as part of a project supported by the Local Government Research & Development Scheme administered by the Local Government Association of South Australia.

How it works

Write form fill icon
Manager inputs operational management data

Representatives within the councils are provided with a link to a data input form to enter information related to a number of specific operational management indicators. For some councils, the answers to these questions may be readily available, while others may require some background work to ensure the data provided is accurate.

Analytics data icon
Comparison data provided with CERM PI Placemaking Benchmarks

CERM PI Placemaking Benchmarks are generated based on the responses to the placemaking survey. Each year we publish a report detailing industry benchmarks across councils of varying size. You will receive a detailed analysis of how your council manages placemaking against the industry standard.  The benchmarks are reported within specific categories, enabling comparison with similar types of councils. This benchmark helps identify operational areas that could benefit from improvement and make evidence-based decisions for strategic and operational planning.

In addition to CERM PI's flagship customer service quality and operational management indicators surveys, we facilitate customised research projects with a number of industry partners. These projects normally involve adapting our current expertise in customer service quality and operational management to suit the individual needs of our clients. Our goal with all customised projects is to help organisations understand and solve problems through evidence-based research.

For more information please contact:

Dr Ian O'Boyle
Director of CERM PI
Email: ian.oboyle@adelaide.edu.au
Phone: +61 8 8302 5159

Our leadership team

  • Director: Professor Ian O’Boyle
  • Business Manager: Olly Townson
  • Senior Lecturer, Sport and Leisure: Dr Duncan Murray
  • Senior Lecturer and Bachelor of Business Program Director: Dr Sarah Chua
  • Academic Lead: Students, School of Management: Associate Professor Sunny Son

Why partner with us?

  • Independent and research-driven – underpinned by academic rigour, ethical protocols, and 30+ years of cultural benchmarking experience.
  • No additional training required – our reports are designed to be clear, actionable, accessible and ready to use. No certification or proprietary frameworks are required to interpret your results.
  • Continuously evolving – our approach is refined through ongoing research, client feedback, and the University's commitment to continuous improvement and lifelong learning.
  • Customised and collaborative – every project is tailored around your organisation’s needs, values, strategy, and people.
  • Benchmarking where available – see how you compare to similar organisations to uncover strengths and prioritise action.
  • A practical alternative to commercial consultancy – our model delivers credible, cost-effective insights grounded in both academic and real-world application.

Our partners include:

  • Botanic Gardens of Australia and New Zealand
  • Belgravia Leisure
  • YMCA
  • Royal Life Saving Society Australia
  • SA Aquatic & Leisure Centre
  • Local Government Professionals SA
  • Various local governments throughout Australia 

Our history

Gary Howat and Gary Crilley founded CERM PI over 30 years ago and steadily grew the venture to what is now – a leading performance measurement and benchmarking entity servicing a variety of industries. The acronym was born out of the original Performance Indicators project at the Centre for Environmental and Recreation Management. We have changed the meaning of the acronym to represent Customer Experience Research Metrics and Performance Indicators. However, we are widely referred to in industry, and will continue to be known as simply CERM PI.

Contact us

CERM Performance Indicators

Location

Location
CERM PI
Adelaide University
Elton Mayo Building, City Campus West, Adelaide SA 5000

Telephone

Phone: +61 8 8302 5389

Email

Phone: Email: cermpi@adelaide.edu.au