Exploring consumer perceptions and preferences for wines with varying alcohol levels
About the study
Researchers from Adelaide University's School of Marketing and School of Agriculture, Food and Wine are seeking participants for a wine tasting study exploring consumer responses to wines with varying alcohol levels.
The findings will help researchers better understand consumer preferences and support the development of wines that align with evolving tastes, lifestyles, and expectations.
Participants will attend a single 45-60 minute tasting session at Waite Campus, sample five wines, complete a short questionnaire, and receive a $20 gift voucher as thanks for their time and contribution to the research.
Eligibility requirements
You may be eligible if you:
- Are aged 18 years or over
- Live in Australia
- Are proficient in English
- Purchase and consume white and/or red wine
- Are not pregnant
- Have no known food allergies or intolerances.
Recruitment timeline
Session dates
White wine tastings
1, 2, 3, 8, 9 and 10 September 2026
Red wine tastings
6, 7, 8, 13, 14 and 15 October 2026
Available session times:
- 10:00 am
- 12:00 pm
- 2:00 pm
- 4:00 pm
- 6:00 pm
Participants are invited to attend one session only.
Benefits
The knowledge gained from this project may help the wine industry develop lower-alcohol wines that meet consumer needs and preferences. This work contributes to a larger effort to shape the future of wine in a way that balances enjoyment, wellbeing, and informed choice. To thank you for your time, you will receive a $20 gift voucher upon completion of the study.
Contact details
For any questions, please contact:
Lead investigator: Dr Hannah Ford: hannah.ford@adelaide.edu.au
Session leads: Jacob Long: jacob.long@adelaide.edu.au and Adam Douch: adam.douch@adelaide.edu.au
For more information, please read the participant information sheet.
Interested participants can complete a short screening questionnaire and indicate their preferred session.