Course overview
This course equips students with skills to work in the tourism, events and hospitality industry. It draws on the innovation, technology, business and sustainability in industry enabling students to critically reflect on these areas. Designed to enhance technical skills and promote critical thinking and analysis, the course provides students with an understanding of the importance of stakeholder engagement in understanding the business needs of, and developing relevant strategies for, an organisation.
- Introduction to Industry Research in Tourism, Hospitality, & Events
- The Role of Theory in Tourism, Hospitality, & Events Research
- Writing a Research Proposal: The Literature Review
- Qualitative Research
- Quantitative Research in Tourism, Hospitality, & Events
- CSR in the Tourism, Hospitality and Events Industry
- CSR, Employee Engagement and Employee Well-being and Quality-of-Life
- Stakeholder Engagement and its Relevance for the Tourism, Hospitality and Events Industry
- Role of the Local Community as an Important Stakeholder in the Tourism, Hospitality and Events Industry
- Reflections
Course learning outcomes
- Analyse environmental, social, and economic challenges experienced within the tourism, events and hospitality industry.
- Design an industry-focused research proposal to address a problem in the tourism, events and hospitality industry.
- Design an industry-focused research proposal to address a problem in the tourism, events and hospitality industry.
- Propose evidence-based strategies that support business growth and sustainability.
- Apply problem-solving techniques in the context of the Tourism, Event and Hospitality Management discipline
Degree list
The following degrees include this course