Course overview
This course explores the strategic communication function across various industry sectors, such as sports, arts, events, not-for-profits, finance, fashion, hospitality, defence, essential services, and agriculture. Strategic communication specialisations, such as internal communication, leadership communication, sponsorship, community engagement, and event management may also be covered. The course also enables students to apply the concepts and skills acquired throughout their program to real-life strategic communication scenarios, further strengthening their professional competencies and career readiness.
- Internal Communication
- Spotlight on industry sectors
- Community engagement and interpersonal communication
Course learning outcomes
- Evaluate the characteristics, opportunities and challenges of different specialisations and industry sectors within strategic communication.
- Apply the professional competencies and skills required of strategic communication practitioners.
- Demonstrate knowledge of different communication strategies and tactics and apply these to a strategic communication scenario.
- Analyse internal communications and leadership communication styles within an organisation and make recommendations for improvement.
Degree list
The following degrees include this course