IMPORTANT INFORMATION
If you expect to take MDIA 3017 - Strategic Planning for Media and Communication in 2026, please take the 2026 substitute COMM 3015 - Integrated Communication Planning as a replacement.

Strategic Planning for Media and Communication

Undergraduate

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Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
MDIA 3017
Course ID icon
Course ID
208393
Campus icon
Campus
Magill, Adelaide City Campus West
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
School of Comm, Media and Jour
Course level icon
Course level
3
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes

Course overview

This course equips students with the theoretical and applied skills required to research, develop, implement and evaluate media and communication projects, campaigns and activities. The course consolidates foundational knowledge and professional competencies acquired through earlier courses in the media and communication core and majors, extending this to the planning and management of media and communication projects in a range of professional contexts. 

  • The Foundations 
  • The Plan
  • The Tools

Course learning outcomes

  • Apply the theoretical knowledge, frameworks and skills that underpin strategic communication planning.
  • Conduct and analyse research into an organisation and its situational context, and use this to create communication goals and objectives.
  • Identify and develop the scope of a strategic communication project, taking into account organisational goals, objectives and resources.
  • Implement communication project management techniques, including the development of budgets and schedules.

Prerequisite(s)

  • must have completed 1 of MDIA2101 Creating Content for Media/MDIA2102 Promotional Culture

Corequisite(s)

N/A

Antirequisite(s)

N/A

Assumed knowledge

N/A

Textbook(s)

N/A

Inherent requirements

N/A

Other resources

N/A

Assessment

  • Data Collection and/or Analysis, Proposal – 60%
  • Report – 40%
Degree list
The following degrees include this course
Bachelor of Media and Communication
Bachelor of Business