Course overview
This course uses a lifecycle perspective of the firm to develop students' understanding of the interrelated nature of the different business disciplines required to start-up and grow a business successfully. Using an online business simulation game, student groups compete with each other in growing a business in a virtual world while learning about the role of entrepreneurship, strategy, marketing, finance, business structures, management, accounting, taxation, and exit and succession planning. The course will appeal to those who are interested in starting up and/or owning a business managing a business, as well as those intending to become business advisors, leaders or policymakers.
- Business Entry Pathways & Strategic Positioning
- Financial Performance, Funding & Legal Structure Decisions
- Strategies for Growth, Renewal & Transition
Course learning outcomes
- Analyse business data and market trends within the simulated environment, and make informed decisions and recommendations.
- Develop strategic plans, anticipating market dynamics, comprehend competitive forces and assess long-term business performance.
- Solve problems and develop creative solutions in response to changing market conditions and competition.
- Effectively collaborate within a team environment, and communicate strategies clearly and succinctly
Availability
Class details
Adelaide City Campus East
Group 1
Class number 61020
Section WS01
Size 40
Available 7
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