Course overview
This course aims to equip students with the skills to maximise the benefits derived from hosting events, while also providing them with a comprehensive understanding of utilising events as effective strategies for driving change. By expanding upon foundational concepts of event management, this course delves into approaches used by various sectors to leverage events, and the diverse ways in which they engage with them. Designed to master critical thinking, organisational skills and creativity essential for the strategic use of events, the course prepares students to excel in any field related to event management or involvement.
- Eventful Cities
- Event Leveraging
- Event Impacts and Legacies
Course learning outcomes
- Analyse how different sectors strategically leverage events to achieve economic, social, cultural, or environmental objectives.
- Evaluate the roles and interests of key stakeholders in the planning and leveraging of events across different sectoral contexts.
- Critically evaluate sustainability and ethical considerations in event planning, delivery, and post event leveraging.
- Analyse real world case studies and assess their effectiveness in driving intended change.
- Design evidence informed events leveraging strategies that justify how events can deliver sustainable and measurable outcomes.