Consumer Behaviour

Undergraduate

Course page banner
Mode icon
Mode
Mode
Your studies will be on-campus, and may include some online delivery
On campus
area/catalogue icon
Area/Catalogue
MARK 1001
Course ID icon
Course ID
200184
Campus icon
Campus
Adelaide City Campus East, Adelaide City Campus West
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course owner
Course owner
School of Marketing
Course coordinator
Course coordinator
Monica Orlovic
Course level icon
Course level
1
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
Yes
Discipline group A
University-wide elective icon
University-wide elective course
Yes
Single course enrollment
Single course enrolment
Yes

Course overview

This course will cover fundamental knowledge about human behaviour and how this relates to buying behaviour. Students will gain an understanding of evidence-based theories to explain and predict consumer behaviour. Students will learn about well-established descriptive knowledge on patterns in buying behaviour that generalise over known conditions and how this fundamental knowledge can be applied to inform marketing decisions. Psychological, social, cultural and individual factors will also be investigated and how these influence buying behaviour.

  • Buyer Behaviour Patterns
  • Consumers As Individuals
  • Socio-Cultural Impacts On Consumption

Course learning outcomes

  • Describe key aspects of consumer behaviour and market segmentation
  • Describe the complexities of consumer decision making processes
  • Demonstrate how well-established descriptive knowledge of consumer behaviour can be applied to marketing
  • Assess the value of scientific investigation of consumer behaviour issues
  • Display critical thinking and problem-solving skills
  • In a team, work effectively to address consumer behaviour issues within a specific context

Prerequisite(s)

N/A

Corequisite(s)

  • Must be enrolled in 1 of MARK1000 Marketing Principles/MARK1008 Introduction to Marketing

Antirequisite(s)

N/A

Assumed knowledge

N/A

Textbook(s)

N/A

Inherent requirements

N/A

Other resources

N/A

Assessment

  • Short Response Questions – 20%
  • Critical Analysis, Report – 40%
  • Exam – 40%

Availability

Enrol by date
Enrol by date
Fri 13/08/2027
Census date Icon
Census date
Fri 03/09/2027
Last day to W
Last day to W
Fri 17/09/2027
Last day to WF
Last day to WF
Fri 15/10/2027

Class details

Adelaide City Campus East

Group 1

Class number
Class number 67218
Section
Section LE01
Size
Size 240
Available
Available 233
Dates Days Time Campus Location Instructor
3 Aug - 21 Sep Tuesday 2:10pm - 4pm Adelaide City Campus East Barr Smith South, 3029
12 Oct - 2 Nov Tuesday 2:10pm - 4pm Adelaide City Campus East Barr Smith South, 3029
Class number
Class number 67219
Section
Section TU09
Size
Size 28
Available
Available 25
Dates Days Time Campus Location Instructor
13 Oct - 3 Nov Wednesday 12:10pm - 1pm Adelaide City Campus East Napier, LG15
4 Aug - 22 Sep Wednesday 12:10pm - 1pm Adelaide City Campus East Napier, LG15
Class number
Class number 67220
Section
Section TU08
Size
Size 28
Available
Available 28
Dates Days Time Campus Location Instructor
2 Aug - 20 Sep Monday 12:10pm - 1pm Adelaide City Campus East Nexus10, 706
11 Oct - 1 Nov Monday 12:10pm - 1pm Adelaide City Campus East Nexus10, 706
Class number
Class number 67221
Section
Section TU07
Size
Size 28
Available
Available 28
Dates Days Time Campus Location Instructor
5 Aug - 23 Sep Thursday 9:10am - 10am Adelaide City Campus East Barr Smith South, 510
14 Oct - 4 Nov Thursday 9:10am - 10am Adelaide City Campus East Barr Smith South, 510
Class number
Class number 67222
Section
Section TU06
Size
Size 28
Available
Available 27
Dates Days Time Campus Location Instructor
4 Aug - 22 Sep Wednesday 11:10am - 12pm Adelaide City Campus East Napier, LG15
13 Oct - 3 Nov Wednesday 11:10am - 12pm Adelaide City Campus East Napier, LG15
Class number
Class number 67223
Section
Section TU05
Size
Size 28
Available
Available 28
Dates Days Time Campus Location Instructor
5 Aug - 23 Sep Thursday 10:10am - 11am Adelaide City Campus East Napier, LG15
14 Oct - 4 Nov Thursday 10:10am - 11am Adelaide City Campus East Napier, LG15
Class number
Class number 67224
Section
Section TU04
Size
Size 28
Available
Available 27
Dates Days Time Campus Location Instructor
5 Aug - 23 Sep Thursday 11:10am - 12pm Adelaide City Campus East Napier, LG15
14 Oct - 4 Nov Thursday 11:10am - 12pm Adelaide City Campus East Napier, LG15
Class number
Class number 67225
Section
Section TU03
Size
Size 28
Available
Available 28
Dates Days Time Campus Location Instructor
4 Aug - 22 Sep Wednesday 5:10pm - 6pm Adelaide City Campus East Engin and Maths Sciences, 324
13 Oct - 3 Nov Wednesday 5:10pm - 6pm Adelaide City Campus East Engin and Maths Sciences, 324
Class number
Class number 67226
Section
Section TU02
Size
Size 28
Available
Available 28
Dates Days Time Campus Location Instructor
6 Aug - 24 Sep Friday 10:10am - 11am Adelaide City Campus East Napier, LG15
15 Oct - 5 Nov Friday 10:10am - 11am Adelaide City Campus East Napier, LG15
Class number
Class number 67227
Section
Section TU01
Size
Size 28
Available
Available 26
Dates Days Time Campus Location Instructor
4 Aug - 22 Sep Wednesday 1:10pm - 2pm Adelaide City Campus East Napier, LG15
13 Oct - 3 Nov Wednesday 1:10pm - 2pm Adelaide City Campus East Napier, LG15

Enrol by date
Enrol by date
Fri 05/03/2027
Census date Icon
Census date
Fri 26/03/2027
Last day to W
Last day to W
Fri 09/04/2027
Last day to WF
Last day to WF
Fri 07/05/2027

Class details

Adelaide City Campus East

Group 1

Class number
Class number 32380
Section
Section LE01
Size
Size 250
Available
Available 225
Dates Days Time Campus Location Instructor
26 Feb - 16 Apr Friday 2:10pm - 4pm Adelaide City Campus East Horace Lamb, 1022
7 May - 28 May Friday 2:10pm - 4pm Adelaide City Campus East Horace Lamb, 1022
Class number
Class number 32381
Section
Section TU06
Size
Size 28
Available
Available 23
Dates Days Time Campus Location Instructor
23 Feb - 13 Apr Tuesday 4:10pm - 5pm Adelaide City Campus East Nexus10, 706
4 May - 25 May Tuesday 4:10pm - 5pm Adelaide City Campus East Nexus10, 706
Class number
Class number 32382
Section
Section TU05
Size
Size 28
Available
Available 26
Dates Days Time Campus Location Instructor
25 Feb - 15 Apr Thursday 12:10pm - 1pm Adelaide City Campus East Nexus10, 706
6 May - 27 May Thursday 12:10pm - 1pm Adelaide City Campus East Nexus10, 706
Class number
Class number 32383
Section
Section TU04
Size
Size 28
Available
Available 19
Dates Days Time Campus Location Instructor
23 Feb - 13 Apr Tuesday 12:10pm - 1pm Adelaide City Campus East Napier, LG15
4 May - 25 May Tuesday 12:10pm - 1pm Adelaide City Campus East Napier, LG15
Class number
Class number 32384
Section
Section TU03
Size
Size 28
Available
Available 25
Dates Days Time Campus Location Instructor
25 Feb - 15 Apr Thursday 1:10pm - 2pm Adelaide City Campus East Marjoribanks, 1.29
6 May - 27 May Thursday 1:10pm - 2pm Adelaide City Campus East Marjoribanks, 1.29
Class number
Class number 32385
Section
Section TU02
Size
Size 28
Available
Available 26
Dates Days Time Campus Location Instructor
23 Feb - 13 Apr Tuesday 11:10am - 12pm Adelaide City Campus East Bonython Jubilee, BJ3-54
4 May - 25 May Tuesday 11:10am - 12pm Adelaide City Campus East Bonython Jubilee, BJ3-54
Class number
Class number 32386
Section
Section TU01
Size
Size 28
Available
Available 24
Dates Days Time Campus Location Instructor
24 Feb - 14 Apr Wednesday 4:10pm - 5pm Adelaide City Campus East Ligertwood, 111
5 May - 26 May Wednesday 4:10pm - 5pm Adelaide City Campus East Ligertwood, 111

Fee calculator

To display course fees for 2027, select your status and program below:

Study Abroad student tuition fees are available here.

Only some Postgraduate Coursework programs are available as Commonwealth Supported. Please check your program for specific fee information.

If you are studying in a Professional Pathway Psychology, Clinical Psychology or Social Work program, please refer to the Student Contributions amounts published here.

The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.

Degree list
The following degrees include this course
Bachelor of Pharmaceutical Science
Bachelor of Business majoring in Marketing and Design
Bachelor of Laws (Honours), Bachelor of Business
Bachelor of Business majoring in Marketing and Communication
Bachelor of Business majoring in Marketing
Bachelor of Viticulture and Oenology