Course overview
To provide students with an understanding of how government, not-for-profit and commercial organisations can apply marketing and consumer behaviour principles to promote behaviour change for improved health and wellbeing.
- Introduction to Health and Wellbeing and Health Marketing
- Partnerships and Theories of Behaviour Change
- Communication and PromotionEvaluating Effectiveness
Course learning outcomes
- Understand and analyse the basic principles of marketing and consumer behaviour.
- Identify the situations when these principles can be applied in the context of health.
- Choose and apply the appropriate strategies and methods for promoting healthy behaviours.
- Identify, describe and present a health promotion intervention strategy and evaluate its success.