Promotional Culture

Undergraduate

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area/catalogue icon
Area/Catalogue
MARK 2102
Course ID icon
Course ID
207686
Level of study
Level of study
Undergraduate
Unit value icon
Unit value
6
Course level icon
Course level
2
Work Integrated Learning course
Work Integrated Learning course
No
Study abroad and student exchange icon
Inbound study abroad and exchange
Inbound study abroad and exchange
The fee you pay will depend on the number and type of courses you study.
No
University-wide elective icon
University-wide elective course
No
Single course enrollment
Single course enrolment
No

Course overview

This course enables students to examine the role of promotional culture in contemporary society. Students will have the opportunity to analyse and apply key theoretical concepts to contemporary promotional culture, examine how promotional messages and texts are constructed using persuasive communication devices, and critically analyse the social impacts of promotional culture in shaping media and communication industries, consumer culture, and everyday life. 

  • Foundational Concepts 
  • Techniques 
  • Applications and Case Studies 

Course learning outcomes

  • Analyse the development, use and role of promotional culture in society.
  • Explain, analyse and critique how promotional texts are constructed to position or influence audiences.
  • Apply theoretical concepts and textual analysis techniques to a range of promotional materials.
  • Evaluate and critique the individual and social impacts of promotional communication.

Prerequisite(s)

N/A

Corequisite(s)

N/A

Antirequisite(s)

N/A

Assumed knowledge

N/A

Textbook(s)

N/A

Inherent requirements

N/A

Other resources

N/A

Assessment

  • Multiple Choice Questions – 10%
  • Professional Simulation, Critical Analysis – 40%
  • Case Study – 50%