Course overview
The course aims to develop students ability to identify and analyse strategic marketing issues, and to develop strategies to address marketing problems and capitalise on opportunities. The course builds on students previous understanding of a range of core marketing concepts and aims to support the synthesis of this understanding as they learn the processes involved in the development of marketing plans. The course builds students skills in critical- and creative-thinking in strategic contexts, both of which are becoming increasingly demanded in industry.
- Understanding the Current Situation
- Formulating objectives, strategy, implementation
- Strategy Knowledge base
Course learning outcomes
- Construct a comprehensive marketing plan
- Analyse data in order to develop informed strategies as part of a marketing plan
- Apply marketing planning principles and frameworks to develop a marketing plan
- Identify and evaluate appropriate strategic courses of action for an organisation.
- Contribute to strategic thinking and decision making within an organisation
- Solve marketing strategy problems to achieve business objectives.
Availability
Class details
Adelaide City Campus West
Group 1
Class number 33751
Section LE01
Size 200
Available 109
Class number 33752
Section TU04
Size 30
Available 0
Class number 33753
Section TU03
Size 30
Available 9
Class number 33754
Section TU02
Size 30
Available 19
Class number 33755
Section TU01
Size 30
Available 1
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