Course overview
This course will familiarise students with the principles and theories involved in the marketing of goods and services internationally. The rationale of international marketing; consumer behaviour under the influence of environmental factors; researching and screening overseas markets; planning for international marketing; market entry strategy; modifying product and service for international markets; international pricing and promotion; international distribution management; and marketing in emerging markets.
Course learning outcomes
- Apply marketing principles and theoretical frameworks to analyse the business environment and market situation from an international perspective.
- Undertake research to collect information and market intelligence for particular markets with the objective of determining and implementing marketing entry strategies and tactics.
- Assess the significant impact of country-specific factors (e.g. cultural, political and economic etc) on international marketing practices.
- Develop international marketing strategies for consumer products, industrial products and services.
- Appraise marketing strategies tailored for different markets.
- Demonstrate Business Enterprise Skills in the context of the Marketing discipline: i) Problem Solving (advanced level); ii) Ethical Awareness (advanced level); and iii) International Perspective (advanced level).
Availability
Class details
Adelaide City Campus West
Group 1
Class number 65405
Section LE01
Size 100
Available 100
Class number 65406
Section TU04
Size 30
Available 30
Class number 65407
Section TU03
Size 30
Available 30
Class number 65408
Section TU02
Size 30
Available 30
Class number 65409
Section TU01
Size 30
Available 30
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