Course overview
This course introduces the theory of consumer behaviour and relates it to the practice of marketing. It will present relevant material drawn from psychology, anthropology, social and behavioural sciences within the framework of the consumer decision process and its main influencing factors.
- Understanding Buying Behaviour Patterns
- Consumers as Individuals
- Socio-Cultural Influences
Course learning outcomes
- Analyse and explain factors which influence consumer behaviour and how knowledge of consumer behaviour can be applied to marketing practice.
- Apply empirical generalisations and models that describe consumer behaviour patterns.
- Report on theoretical and practical aspects of consumer behaviour using real world examples.
- Synthesise information and existing knowledge from a number of sources and experiences while displaying critical thinking and problem-solving skills.
- Explain the nature and scope of consumer behaviour and address this through individual and team work.
Availability
Class details
Online
Group 1
Class number 60043
Section 01OL
Size 50
Available 49
Adelaide City Campus West
Group 1
Class number 67267
Section SE02
Size 60
Available 60
Class number 67268
Section SE01
Size 60
Available 60
Class details
Adelaide City Campus West
Group 1
Class number 32407
Section SE02
Size 60
Available 55
Class number 32408
Section SE01
Size 60
Available 46
Online
Group 1
Class number 25052
Section 01OL
Size 50
Available 50
Fee calculator
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If you are studying in a Professional Pathway Psychology, Clinical Psychology or Social Work program, please refer to the Student Contributions amounts published here.
The Student Contribution amount displayed below is for students commencing a new program from 2021 onwards. If you are continuing in a program you commenced prior to 1 January 2021, or are commencing an Honours degree relating to an undergraduate degree you commenced prior to 1 January 2021, you may be charged a different Student Contribution amount from the amount displayed below. Please check the Student Contribution bands for continuing students here. If you are an international student, or a domestic student studying in a full fee paying place, and are continuing study that you commenced in 2025 or earlier, your fees will be available here before enrolments open for 2026.