Course overview
This course aims to equip students with the essential theories and practical knowledge required for designing marketing strategies tailored for different international markets. The knowledge shall enable students to critically appraise the principles, theories, and practices of global marketing across diverse cultural contexts. Students shall also apply tools and frameworks to assess global market potential and formulate marketing strategies that align with organisational objectives and international market demands.
- Foundations Of Global Marketing
- Research And Planning In Global Marketing
- Global Marketing Mix
Course learning outcomes
- Acquire and critically evaluate knowledge of theoretical and practice-based principles concerning the role and impact of global marketing on management decision-making
- Evaluate principles of global marketing strategy design and implementation, including the influence of environmental factors and market dynamics on international markets
- Apply principles of global rationalisation to develop marketing activities and achieve sustainable growth worldwide
- Evaluate the impacts of global marketing strategies on ethics, sustainability and cultural diversity
- Develop and demonstrate teamwork and individual skills in creating effective global marketing strategies
Availability
Class details
Online
Group 1
Class number 25054
Section 01OL
Size 50
Available 50
Adelaide City Campus West
Group 1
Class number 32423
Section WS02
Size 30
Available 30
Class number 32424
Section WS01
Size 30
Available 30
Class details
Adelaide City Campus West
Group 1
Class number 67294
Section WS02
Size 30
Available 30
Class number 67295
Section WS01
Size 30
Available 30
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