Degree Structure: Master of Marketing
Program code: MAMKT
Complete 96 units comprising:
- 78 units for all Core courses, and
- 12 units for all Work integrated learning, and
- 6 units for Electives
Study plan
A study plan sets out the courses you will need to complete and the recommended timing for each one. This will help to guide your enrolment in each study period, alongside any additional information provided below. If you have received a personalised plan or alternative advice from your Program Director, please refer to that guidance in the first instance, or seek help from your Program Director or Student Assist if you are unsure.
Enrolment information
Find details about the rules and notes that apply to your program, along with other essential information required for successful enrolment. Supplementary supporting resources may also be provided where applicable.
Courses
Listed here are all the courses that contribute to your program, including elective options that can be chosen. These courses come together to form your study plan. Courses fall into different categories, each of which have specific unit values that need to be met under the program rules.
What courses you'll study
Complete 96 units comprising:
- 78 units for all Core courses, and
- 12 units for all Work integrated learning, and
- 6 units for Electives
Complete 78 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
Accounting Principles for Decision Makers
|
Course code
ACCT5007
|
Units
6
|
|
|
Course name
Entrepreneurial Thinking
|
Course code
BUSI5014
|
Units
6
|
|
|
Course name
People, Leadership and Organisational Performance
|
Course code
HRES5002
|
Units
6
|
|
|
Course name
Marketing
|
Course code
MARK5000
|
Units
6
|
|
|
Course name
Advanced Digital Marketing
|
Course code
MARK5003
|
Units
6
|
|
|
Course name
Advertising: Theory and Practice
|
Course code
MARK5004
|
Units
6
|
|
|
Course name
Consumer Behaviour and Insights
|
Course code
MARK5005
|
Units
6
|
|
|
Course name
Advanced Marketing Analytics
|
Course code
MARK5006
|
Units
6
|
|
|
Course name
Strategic Brand Management
|
Course code
MARK6001
|
Units
6
|
|
|
Course name
Global Marketing
|
Course code
MARK6002
|
Units
6
|
|
|
Course name
Marketing Strategy and Planning
|
Course code
MARK6003
|
Units
6
|
|
|
Course name
Services Marketing
|
Course code
MARK6004
|
Units
6
|
|
|
Course name
Marketing for Society
|
Course code
MARK6006
|
Units
6
|
Work Integrated Learning description
WIL courses give you real‑world experience as part of your degree.
Complete 12 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Marketing Research Project Part A
|
Course code
MARK6005
|
Units
6
|
|
|
Course name
Marketing Research Project Part B
|
Course code
MARK6010
|
Units
6
|
Electives description
A flexible course choice within your degree.
Complete 6 units comprising:
- 6 units from University-wide electives
A full list of university-wide elective options can be accessed below.
University-wide elective options
