Degree Structure: Master of Management (Advertising and Brand Management)
Program code: ZMAMX
Complete 72 units comprising:
- 24 units for Core courses, and
- 48 units for Specialisation
Study plan
A study plan sets out the courses you will need to complete and the recommended timing for each one. This will help to guide your enrolment in each study period, alongside any additional information provided below. If you have received a personalised plan or alternative advice from your Program Director, please refer to that guidance in the first instance, or seek help from your Program Director or Student Assist if you are unsure.
Enrolment information
Find details about the rules and notes that apply to your program, along with other essential information required for successful enrolment. Supplementary supporting resources may also be provided where applicable.
Courses
Listed here are all the courses that contribute to your program, including elective options that can be chosen. These courses come together to form your study plan. Courses fall into different categories, each of which have specific unit values that need to be met under the program rules.
What courses you'll study
Complete 72 units comprising:
- 24 units for Core courses, and
- 48 units for Specialisation
Complete 24 units comprising:
- 24 units for all Core courses
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
Business Statistics
|
Course code
BAFI5015
|
Units
6
|
|
|
Course name
Strategic Concepts
|
Course code
BUSI5070
|
Units
6
|
|
|
Course name
Business Ethics
|
Course code
BUSI5080
|
Units
6
|
|
|
Course name
People, Leadership and Organisational Performance
|
Course code
HRES5002
|
Units
6
|
Complete 18 units comprising:
- 18 units for all Specialisation courses
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Advertising: Theory and Practice (UniSA)
|
Course code
MARK5015
|
Units
6
|
|
|
Course name
Brand Management
|
Course code
MARK5017
|
Units
6
|
|
|
Course name
eMarketing
|
Course code
MARK5022
|
Units
6
|
Complete 30 units comprising:
- 30 units from Specialisation electives
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Doing Business in Asia
|
Course code
BUSI5077
|
Units
6
|
|
|
Course name
Research for Business Decision Making
|
Course code
BUSI5082
|
Units
6
|
|
|
Course name
Business Virtual Study Tour - Postgraduate
|
Course code
BUSI5083
|
Units
6
|
|
|
Course name
Forecasting for Decision Making
|
Course code
BUSI5084
|
Units
6
|
|
|
Course name
Service Management
|
Course code
BUSI5085
|
Units
6
|
|
|
Course name
Virtual Industry Internship G
|
Course code
BUSI5088
|
Units
6
|
|
|
Course name
Enterprising Asia: Innovation, Strategy & Impact
|
Course code
BUSI5128
|
Units
6
|
|
|
Course name
Tourism and Indigenous People and Stakeholders
|
Course code
HOSP5005
|
Units
6
|
|
|
Course name
Integrated Learning
|
Course code
HRES6900
|
Units
6
|
|
|
Course name
Data Visualisation and Communication for Business Professionals
|
Course code
INFO5035
|
Units
6
|
|
|
Course name
Marketing Management
|
Course code
MARK5016
|
Units
6
|
|
|
Course name
Buyer Behaviour Insights
|
Course code
MARK5018
|
Units
6
|
|
|
Course name
Marketing Strategy and Planning (UniSA)
|
Course code
MARK5019
|
Units
6
|
|
|
Course name
Advanced Marketing Analytics (UniSA)
|
Course code
MARK5020
|
Units
6
|
|
|
Course name
Wine Marketing
|
Course code
MARK5023
|
Units
6
|
|
|
Course name
Global Marketing (UniSA)
|
Course code
MARK5024
|
Units
6
|
|
|
Course name
ABLE Internship Postgraduate
|
Course code
SOCI5900
|
Units
6
|
