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Bachelor of Business (Marketing)

Undergraduate

Mode

100% online

Duration

3 year(s) full-time

Program code

XBBMK

Study as

Full time or part time

Indicative annual fees

Commonwealth supported

Non-tuition fees

Prerequisite

None

Assumed knowledge

None

Time commitment

10-15 hours per week per course

Check your eligibility

Answer a few short questions to determine your eligibility

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Entry requirements

Admission criteria

To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

Work and life experience

Completion of an Adelaide University approved enabling, pathway or bridging program; OR
A competitive result in the Skills for Tertiary Admissions Test (STAT); OR
Successful completion of an Adelaide University online literacy and numeracy test and have relevant work experience; OR
Qualify for special entry.

Note:

Please note that entry requirements for this degree are provisional and subject to change.

Additional Enrolment Information – FAQs | Adelaide University

Degree Structure: Bachelor of Business (Marketing)

Program code: XBBMK

Complete 144 units comprising:

114 units for Core courses, and
30 units for Electives

Study plan

A study plan sets out the courses you will need to complete and the recommended timing for each one. This will help to guide your enrolment in each study period, alongside any additional information provided below. If you have received a personalised plan or alternative advice from your Program Director, please refer to that guidance in the first instance, or seek help from your Program Director or Student Assist if you are unsure.

Choose your course type

Year 1

Units 6

SOCI3014 | UO Critical Approaches to Online Learning (6 units) ¹

Course type

1 Electives - Program electives

Notes

Or program elective

Units 6

LAWS1018 | UO Business Law (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

MARK1013 | UO Marketing Principles: Trading and Exchange (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

BUSI1018 | UO Business and Society (6 units) ¹

Course type

1 Electives - Program electives - Business

Notes

Or program elective - Business

Units 6

ECON1010 | UO Principles of Economics (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

MARK1011 | UO Consumer Behaviour (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

MARK2009 | UO Marketing Analytics (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

Core selective courses ¹

Course type

1 Core selective courses

Year 2

Units 6

MARK1012 | UO Professional Development in Marketing (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

MARK2010 | UO Market Research (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

MARK2011 | UO Retailing (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

Core selective courses - Marketing ¹

Course type

1 Core selective courses - Marketing

Units 6

BUSI2019 | UO Management and Organisation (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

BUSI2021 | UO Entrepreneurship for Social and Market Impact (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

INFO2022 | UO Business Intelligence (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

MARK2008 | UO Advertising (6 units) ¹

Course type

1 Core courses - Program core courses

Year 3

Units 6

BUSI3033 | UO Strategic Management (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

MARK3010 | UO Branding (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

MARK3011 | UO Essentials of Marketing Planning (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

Program electives - Business Level 3 ¹

Course type

1 Program electives - Business Level 3

Units 6

IBUS3008 | UO International Business Environments (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

MARK3012 | UO Integrated Marketing (6 units) ¹

Course type

1 Core courses - Program core courses

Units 6

Program electives - Business Level 3 ¹

Course type

1 Program electives - Business Level 3

Units 6

Program electives - Business Level 3 ¹

Course type

1 Program electives - Business Level 3

Courses

Listed here are all the courses that contribute to your program, including elective options that can be chosen. These courses come together to form your study plan. Courses fall into different categories, each of which have specific unit values that need to be met under the program rules.

What courses you'll study

Complete 144 units comprising:

114 units for Core courses, and
30 units for Electives

Complete 114 units comprising:

102 units for all Program core courses, and
6 units from Core selective courses, and
6 units from Core selective courses - Marketing

	Course code	Units
Course name UO Management and Organisation	Course code BUSI2019	Units 6
Course name UO Entrepreneurship for Social and Market Impact	Course code BUSI2021	Units 6
Course name UO Strategic Management	Course code BUSI3033	Units 6
Course name UO Principles of Economics	Course code ECON1010	Units 6
Course name UO International Business Environments	Course code IBUS3008	Units 6
Course name UO Business Intelligence	Course code INFO2022	Units 6
Course name UO Business Law	Course code LAWS1018	Units 6
Course name UO Consumer Behaviour	Course code MARK1011	Units 6
Course name UO Professional Development in Marketing	Course code MARK1012	Units 6
Course name UO Marketing Principles: Trading and Exchange	Course code MARK1013	Units 6
Course name UO Advertising	Course code MARK2008	Units 6
Course name UO Marketing Analytics	Course code MARK2009	Units 6
Course name UO Market Research	Course code MARK2010	Units 6
Course name UO Retailing	Course code MARK2011	Units 6
Course name UO Branding	Course code MARK3010	Units 6
Course name UO Essentials of Marketing Planning	Course code MARK3011	Units 6
Course name UO Integrated Marketing	Course code MARK3012	Units 6

Course name		Course code	Units
	Course name UO Accounting for Business	Course code ACCT1005	Units 6
	Course name UO Quantitative Methods for Business	Course code MATH1028	Units 6

	Course code	Units
Course name UO Marketing for Health and Wellbeing	Course code MARK2012	Units 6
Course name Business International Study Tour	Course code BUSI2016	Units 6
Course name UO Digital Marketing	Course code MARK3013	Units 6
Course name UO Virtual Industry Internship	Course code BUSI3041	Units 6
Course name UO Business Practicum	Course code BUSI3037	Units 6

Electives description

A flexible course choice within your degree.

Complete 30 units comprising:

6 units from Program electives, and
6 units from Program electives - Business, and
18 units from Program electives - Business Level 3

Course name		Course code	Units
	Course name UO Critical Approaches to Online Learning	Course code SOCI3014	Units 6
	Course name Elective 1	Course code AUXX1011	Units 6

	Course code	Units
Course name UO Accounting for Business	Course code ACCT1005	Units 6
Course name UO Financial Accounting 1	Course code ACCT1006	Units 6
Course name UO Financial Accounting 2	Course code ACCT2003	Units 6
Course name UO Management Accounting	Course code ACCT2004	Units 6
Course name UO Auditing Theory and Practice	Course code ACCT3003	Units 6
Course name UO Contemporary Issues in Accounting	Course code ACCT3004	Units 6
Course name UO Financial Accounting 3	Course code ACCT3005	Units 6
Course name UO Sustainability Accounting and Reporting	Course code ACCT3006	Units 6
Course name UO Financial Markets and Institutions	Course code BAFI1003	Units 6
Course name UO Personal Finance	Course code BAFI1004	Units 6
Course name UO Introduction to Financial Planning	Course code BAFI2016	Units 6
Course name UO Business Finance	Course code BAFI2025	Units 6
Course name UO Applied Financial Planning	Course code BAFI3008	Units 6
Course name UO Estate Planning	Course code BAFI3009	Units 6
Course name UO Portfolio and Fund Management	Course code BAFI3010	Units 6
Course name UO Risk Management and Insurance	Course code BAFI3011	Units 6
Course name UO Superannuation	Course code BAFI3012	Units 6
Course name UO International Currency and Banking Markets	Course code BAFI3013	Units 6
Course name UO Business and Society	Course code BUSI1018	Units 6
Course name UO Exploring Digital Technology in Business	Course code BUSI1019	Units 6
Course name UO Introduction to Digital Disruption in Business	Course code BUSI1020	Units 6
Course name UO Career Development in Business	Course code BUSI1030	Units 6
Course name UO Designing Digital Solutions	Course code BUSI2014	Units 6
Course name Business International Study Tour	Course code BUSI2016	Units 6
Course name UO Organisational Behaviour	Course code BUSI2017	Units 6
Course name UO Management and Organisation	Course code BUSI2019	Units 6
Course name UO Project Management: Principles and Strategies	Course code BUSI2020	Units 6
Course name UO Entrepreneurship for Social and Market Impact	Course code BUSI2021	Units 6
Course name UO Digital Solution Methodologies	Course code BUSI2023	Units 6
Course name UO Digital Business Solutions	Course code BUSI3025	Units 6
Course name UO Digital Business Value	Course code BUSI3026	Units 6
Course name UO Managing the Employment Relationship	Course code BUSI3028	Units 6
Course name UO Strategic Human Resource Management	Course code BUSI3029	Units 6
Course name UO International Management Ethics and Values	Course code BUSI3030	Units 6
Course name UO Managing Decision Making	Course code BUSI3031	Units 6
Course name UO Organisational Leadership	Course code BUSI3032	Units 6
Course name UO Strategic Management	Course code BUSI3033	Units 6
Course name UO Strategic Financial Analysis	Course code BUSI3034	Units 6
Course name UO Organisational Entrepreneurship	Course code BUSI3035	Units 6
Course name UO Business Internship 30 Days	Course code BUSI3036	Units 12
Course name UO Business Practicum	Course code BUSI3037	Units 6
Course name UO Solving Business Challenges	Course code BUSI3040	Units 6
Course name UO Virtual Industry Internship	Course code BUSI3041	Units 6
Course name UO Applying Digital Technologies in Business	Course code BUSI5065	Units 6
Course name UO Delivering Digital Transformation	Course code BUSI5066	Units 6
Course name UO Leading Digital Innovation	Course code BUSI5067	Units 6
Course name UO Prototyping a Digital Solution	Course code BUSI5068	Units 6
Course name UO Principles of Economics	Course code ECON1010	Units 6
Course name UO Macroeconomics	Course code ECON1011	Units 6
Course name UO Economic Analysis of Business Decisions	Course code ECON2007	Units 6
Course name UO Empirical Business Analysis	Course code ECON2008	Units 6
Course name UO Growth Development and the Macroeconomy	Course code ECON2009	Units 6
Course name UO Economics of Public Policy	Course code ECON3007	Units 6
Course name UO International Economics	Course code ECON3008	Units 6
Course name UO Fundamentals of Global Tourism & Hospitality	Course code HOSP1003	Units 6
Course name UO Eventful Cities and Event Leveraging	Course code HOSP2006	Units 6
Course name UO Experiential Product Design for Tourism, Events and Hospitality	Course code HOSP2007	Units 6
Course name UO Foundations of Event Management	Course code HOSP2008	Units 6
Course name UO Managing Hospitality Operations	Course code HOSP2009	Units 6
Course name UO Digital Technologies in Tourism, Events and Hospitality	Course code HOSP3006	Units 6
Course name UO Sustainable Tourism Destination Management	Course code HOSP3007	Units 6
Course name UO Tourism, Events and Hospitality Industry Research Project	Course code HOSP3008	Units 6
Course name UO Consumer Behaviour	Course code MARK1011	Units 6
Course name UO Professional Development in Marketing	Course code MARK1012	Units 6
Course name UO Marketing Principles: Trading and Exchange	Course code MARK1013	Units 6
Course name UO Public Relations: Theory and Practice	Course code MARK1014	Units 6
Course name UO Advertising	Course code MARK2008	Units 6
Course name UO Marketing Analytics	Course code MARK2009	Units 6
Course name UO Market Research	Course code MARK2010	Units 6
Course name UO Retailing	Course code MARK2011	Units 6
Course name UO Marketing for Health and Wellbeing	Course code MARK2012	Units 6
Course name UO Branding	Course code MARK3010	Units 6
Course name UO Essentials of Marketing Planning	Course code MARK3011	Units 6
Course name UO Integrated Marketing	Course code MARK3012	Units 6
Course name UO Digital Marketing	Course code MARK3013	Units 6

	Course code	Units
Course name UO Auditing Theory and Practice	Course code ACCT3003	Units 6
Course name UO Contemporary Issues in Accounting	Course code ACCT3004	Units 6
Course name UO Financial Accounting 3	Course code ACCT3005	Units 6
Course name UO Sustainability Accounting and Reporting	Course code ACCT3006	Units 6
Course name UO Applied Financial Planning	Course code BAFI3008	Units 6
Course name UO Estate Planning	Course code BAFI3009	Units 6
Course name UO Portfolio and Fund Management	Course code BAFI3010	Units 6
Course name UO Risk Management and Insurance	Course code BAFI3011	Units 6
Course name UO Superannuation	Course code BAFI3012	Units 6
Course name UO International Currency and Banking Markets	Course code BAFI3013	Units 6
Course name UO Digital Business Solutions	Course code BUSI3025	Units 6
Course name UO Digital Business Value	Course code BUSI3026	Units 6
Course name UO Managing the Employment Relationship	Course code BUSI3028	Units 6
Course name UO Strategic Human Resource Management	Course code BUSI3029	Units 6
Course name UO International Management Ethics and Values	Course code BUSI3030	Units 6
Course name UO Managing Decision Making	Course code BUSI3031	Units 6
Course name UO Organisational Leadership	Course code BUSI3032	Units 6
Course name UO Strategic Management	Course code BUSI3033	Units 6
Course name UO Strategic Financial Analysis	Course code BUSI3034	Units 6
Course name UO Organisational Entrepreneurship	Course code BUSI3035	Units 6
Course name UO Business Internship 30 Days	Course code BUSI3036	Units 12
Course name UO Business Practicum	Course code BUSI3037	Units 6
Course name UO Solving Business Challenges	Course code BUSI3040	Units 6
Course name UO Virtual Industry Internship	Course code BUSI3041	Units 6
Course name UO Economics of Public Policy	Course code ECON3007	Units 6
Course name UO International Economics	Course code ECON3008	Units 6
Course name UO Digital Technologies in Tourism, Events and Hospitality	Course code HOSP3006	Units 6
Course name UO Sustainable Tourism Destination Management	Course code HOSP3007	Units 6
Course name UO Tourism, Events and Hospitality Industry Research Project	Course code HOSP3008	Units 6
Course name UO Branding	Course code MARK3010	Units 6
Course name UO Essentials of Marketing Planning	Course code MARK3011	Units 6
Course name UO Integrated Marketing	Course code MARK3012	Units 6
Course name UO Digital Marketing	Course code MARK3013	Units 6