Bachelor of Media and Communication majoring in Media Cultures

Undergraduate

Mode

On campus

Campus

Adelaide City Campus

Duration

3 year(s) full-time

Program code

BMECO

Study as

Full time or part time

Indicative annual fees

Commonwealth supported

Non-tuition fees

SATAC code

ABP166

Prerequisite

None

Assumed knowledge

None

Entry scores

2025 CUT-OFFS Guaranteed entry score (Grades-based):B,B,B Guaranteed entry score (ATAR-based):70

Entry requirements

Admission criteria

To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

Work and life experience

Completion of an Adelaide University approved enabling, pathway or bridging program; OR
A competitive result in the Skills for Tertiary Admissions Test (STAT); OR
Qualify for special entry.

Note:

Please note that entry requirements for this degree are provisional and subject to change.

Degree Structure: Bachelor of Media and Communication majoring in Media Cultures

Program code: BMECO

Complete 144 units comprising:

78 units for Core courses, and
Either:
48 units for one Major from Majors, or
48 units from Discipline courses, and
6 units for all Work integrated learning, and
6 units for Electives

Study plan

A study plan sets out the courses you will need to complete and the recommended timing for each one. This will help to guide your enrolment in each study period, alongside any additional information provided below. If you have received a personalised plan or alternative advice from your Program Director, please refer to that guidance in the first instance, or seek help from your Program Director or Student Assist if you are unsure.

Choose your course type

Year 1

Semester 1

Units 6

MDIA1018 | Key Concepts in Media and Communication (6 units) ¹

Course type

1 Core courses - Program core

Units 6

MDIA1001 | Digital Platforms (6 units) ¹

Course type

1 Core courses - Program core

Units 6

MDIA1014 | Popular Media and Society (6 units) ¹

Course type

1 Majors - MEDCBMECO - Media Cultures - Major courses

Units 6

Common core ¹

Course type

1 Common core

Semester 2

Units 6

MDIA1016 | Media and Communication Professional Identities (6 units) ¹

Course type

1 Core courses - Program core

Units 6

MDIA2101 | Creating Content for Media (6 units) ¹

Course type

1 Core courses - Program core

Units 6

MDIA1015 | Media Cultures in Context (6 units) ¹

Course type

1 Majors - MEDCBMECO - Media Cultures - Major courses

Units 6

University-wide electives ¹

Course type

1 University-wide electives

Year 2

Semester 1

Units 6

MDIA2022 | Media Law, Policy and Ethics (6 units) ¹

Course type

1 Core courses - Program core

Units 6

MDIA2021 | Research Methods in Media and Communication (6 units) ¹

Course type

1 Core courses - Program core

Units 6

Common core ¹

Course type

1 Common core

Units 6

MDIA2006 | Social Media and Online Personas (6 units) ¹

Course type

1 Majors - MEDCBMECO - Media Cultures - Major courses

Semester 2

Units 6

MDIA2102 | Promotional Culture (6 units) ¹

Course type

1 Core courses - Program core

Units 6

MDIA2901 | Media and Communication Project (6 units) ¹

Course type

1 Work integrated learning

Units 6

MDIA2020 | Superheroes: Cinema and Comics (6 units) ¹

Course type

1 Majors - MEDCBMECO - Media Cultures - Major courses

Units 6

MDIA2008 | Media, Politics and Activism (6 units) ¹

Course type

1 Majors - MEDCBMECO - Media Cultures - Major courses

Year 3

Semester 1

Units 6

MDIA3015 | Media Industries in Transition (6 units) ¹

Course type

1 Core courses - Program core

Units 6

MDIA3017 | Strategic Planning for Media and Communication (6 units) ¹

Course type

1 Core courses - Program core

Units 6

MDIA3004 | Digital Youth Cultures (6 units) ¹

Course type

1 Majors - MEDCBMECO - Media Cultures - Major courses

Units 6

Common core ¹

Course type

1 Common core

Semester 2

Units 6

MDIA3023 | Advanced Concepts in Media and Communication (6 units) ¹

Course type

1 Core courses - Program core

Units 6

MDIA3905 | Media and Communication Professional Experience (6 units) ¹

Course type

1 Core courses - Program core

Units 6

MDIA2007 | Media On Demand (6 units) ¹

Course type

1 Majors - MEDCBMECO - Media Cultures - Major courses

Units 6

MDIA3005 | Data Cultures (6 units) ¹

Course type

1 Majors - MEDCBMECO - Media Cultures - Major courses

Enrolment information

Find details about the rules and notes that apply to your program, along with other essential information required for successful enrolment. Supplementary supporting resources may also be provided where applicable.

Some programs include additional enrolment advice. If available for your program, it will be displayed here.

Useful links

Mid-Year Entry Study Plan

Courses

Listed here are all the courses that contribute to your program, including elective options that can be chosen. These courses come together to form your study plan. Courses fall into different categories, each of which have specific unit values that need to be met under the program rules.

What courses you'll study

Complete 144 units comprising:

78 units for Core courses, and
Either:
48 units for one Major from Majors, or
48 units from Discipline courses, and
6 units for all Work integrated learning, and
6 units for Electives

Complete 78 units comprising:

66 units for all Program core, and
18 units from Common core

	Course code	Units
Course name Digital Platforms	Course code MDIA1001	Units 6
Course name Key Concepts in Media and Communication	Course code MDIA1018	Units 6
Course name Media and Communication Professional Identities	Course code MDIA1016	Units 6
Course name Creating Content for Media	Course code MDIA2101	Units 6
Course name Media Law, Policy and Ethics	Course code MDIA2022	Units 6
Course name Research Methods in Media and Communication	Course code MDIA2021	Units 6
Course name Promotional Culture	Course code MDIA2102	Units 6
Course name Media Industries in Transition	Course code MDIA3015	Units 6
Course name Media and Communication Professional Experience	Course code MDIA3905	Units 6
Course name Strategic Planning for Media and Communication	Course code MDIA3017	Units 6
Course name Advanced Concepts in Media and Communication	Course code MDIA3023	Units 6

Common core description

Common core courses are interdisciplinary courses that build key graduate capabilities.

	Course code	Units
Course name An Ethically Rich Life	Course code COREX001	Units 6
Course name Fact or Fiction: Data for Everyone	Course code COREX002	Units 6
Course name Igniting Change: Ideas to Action	Course code COREX003	Units 6
Course name Transforming Learning through First Nations Knowledges	Course code COREX004	Units 6
Course name Responsible AI: Bridging Ethics, Education and Industry	Course code COREX005	Units 6
Course name Building Belonging: Navigating Cultural Complexities	Course code COREX006	Units 6

Complete 48 units for ALL of the following:

	Course code	Units
Course name Social Media and Online Personas	Course code MDIA2006	Units 6
Course name Media On Demand	Course code MDIA2007	Units 6
Course name Media, Politics and Activism	Course code MDIA2008	Units 6
Course name Digital Youth Cultures	Course code MDIA3004	Units 6
Course name Data Cultures	Course code MDIA3005	Units 6
Course name Media Cultures in Context	Course code MDIA1015	Units 6
Course name Popular Media and Society	Course code MDIA1014	Units 6
Course name Superheroes: Cinema and Comics	Course code MDIA2020	Units 6