Google replacing current version of Analytics

Google has announced they will be replacing the current version of Google Analytics (Universal Analytics) with Google Analytics 4 (GA4). The aim of this change is to implement next-generation measurement standards. The Universal Analytics platform will discontinue data processing on 1 July 2023, and then likely become unavailable in early 2024.

Marketing and ITDS have been working with the areas which use the University instance of Google Analytics. However, if you have a locally held licence, you will need to manage this process yourself to ensure that you continue to be able to evaluate/analyse your website user data, and to ensure you maintain as much historical data as you can.

If you require any assistance, please reach out via this contact form.