Bachelor of Business majoring in Marketing and Communication

Undergraduate

Mode

On campus

Campus

Adelaide City Campus

Duration

3 year(s) full-time

Program code

BBUSI

Study as

Full time or part time

Indicative annual fees

Commonwealth Supported

Non-tuition fees

SATAC code

ABP137

Prerequisite

None

Assumed knowledge

None

Entry scores

2025 CUT-OFFS Guaranteed entry score (Grades-based):B,B,B Guaranteed entry score (ATAR-based):70

Entry requirements

Admission criteria

To be eligible, an applicant must have achieved at least one of the following minimum entry requirements and demonstrate they fulfil any prerequisite and essential criteria for admission. In cases where there are more eligible applicants than available places, admission will be competitive with ranks based on the entry criteria.

Secondary education (Year 12)

Completion of a secondary education qualification equivalent to the South Australian Certificate of Education (SACE).

Vocational Education and Training (VET)

Completion of an award from a registered training organisation (RTO) at Certificate IV (AQF level 4) or higher.

Higher education study

Successful completion of at least 6 months full-time study (or equivalent part-time) in a higher education award program.

Work and life experience

Completion of an Adelaide University approved enabling, pathway or bridging program; OR
A competitive result in the Skills for Tertiary Admissions Test (STAT); OR
Qualify for special entry

Note:

Please note that entry requirements for this degree are provisional and subject to change.

Additional Enrolment Information – FAQs | Adelaide University

Degree Structure: Bachelor of Business majoring in Marketing and Communication

Program code: BBUSI

Complete 144 units comprising:

66 to 72 units for Core courses, and
48 units for one Major from Major, and
6 to 12 units from Work integrated learning, and
12 to 24 units for Electives

Study plan

A study plan sets out the courses you will need to complete and the recommended timing for each one. This will help to guide your enrolment in each study period, alongside any additional information provided below. If you have received a personalised plan or alternative advice from your Program Director, please refer to that guidance in the first instance, or seek help from your Program Director or Student Assist if you are unsure.

Choose your course type

Year 1

Semester 1

Units 6

ACCT1000 | Accounting for Decision Makers (6 units) ¹

Course type

1 Core courses - Program core

Units 6

BUSI1002 | Management, Organisations and Leadership (6 units) ¹

Course type

1 Core courses - Program core

Units 6

MARK1000 | Marketing Principles (6 units) ¹

Course type

1 Core courses - Program core

Units 6

Major selective ¹

Course type

1 Major selective

Semester 2

Units 6

University-wide electives ¹

Course type

1 University-wide electives

Units 6

Major selective ¹

Course type

1 Major selective

Units 6

Major selective ¹

Course type

1 Major selective

Units 6

Common core ¹

Course type

1 Common core

Year 2

Semester 1

Units 6

BUSI2001 | Emerging Technologies, Data and Business Analytics (6 units) ¹

Course type

1 Core courses - Program core

Units 6

MDIA2022 | Media Law, Policy and Ethics (6 units) ¹

Course type

1 Core courses - Program core selectives

Units 6

Major selective ¹

Course type

1 Major selective

Units 6

MDIA2021 | Research Methods in Media and Communication (6 units) ¹

Course type

1 Core courses - Program core selectives

Semester 2

Units 6

MDIA2102 | Promotional Culture (6 units) ¹

Course type

1 Core courses - Program core selectives

Units 6

University-wide electives ¹

Course type

1 University-wide electives

Units 6

Major selective ¹

Course type

1 Major selective

Units 6

Common core ¹

Course type

1 Common core

Year 3

Semester 1

Units 6

MDIA3017 | Strategic Planning for Media and Communication (6 units) ¹

Course type

1 Core courses - Program core selectives

Units 6

Major selective ¹

Course type

1 Major selective

Units 6

Major selective ¹

Course type

1 Major selective

Units 6

Major selective ¹

Course type

1 Major selective

Semester 2

Units 6

University-wide electives²

MARK3023|Service Design and Marketing (6 units)¹

Course type

1 Progam electives - Marketing and Communication major

2 University-wide electives

Units 6

MARK3900 | Integrated Marketing (6 units) ¹

Course type

1 Work integrated learning

Units 6

MDIA3016 | Strategic Communication in Practice (6 units) ¹

Course type

1 Work integrated learning

Units 6

Common core ¹

Course type

1 Common core

Enrolment information

Find details about the rules and notes that apply to your program, along with other essential information required for successful enrolment. Supplementary supporting resources may also be provided where applicable.

Some programs include additional enrolment advice. If available for your program, it will be displayed here.

Useful links

Mid-Year Entry Study Plan

Courses

Listed here are all the courses that contribute to your program, including elective options that can be chosen. These courses come together to form your study plan. Courses fall into different categories, each of which have specific unit values that need to be met under the program rules.

What courses you'll study

Complete 144 units comprising:

66 to 72 units for Core courses, and
48 units for one Major from Major, and
6 to 12 units from Work integrated learning, and
12 to 24 units for Electives

Complete 66 to 72 units comprising:

18 units for all Common core, and
24 units for all Program core, and
24 to 30 units from Program core selectives

Common core description

Common core courses are interdisciplinary courses that build key graduate capabilities.

	Course code	Units
Course name An Ethically Rich Life	Course code COREX001	Units 6
Course name Fact or Fiction: Data for Everyone	Course code COREX002	Units 6
Course name Igniting Change: Ideas to Action	Course code COREX003	Units 6
Course name Transforming Learning through First Nations Knowledges	Course code COREX004	Units 6
Course name Responsible AI: Bridging Ethics, Education and Industry	Course code COREX005	Units 6
Course name Building Belonging: Navigating Cultural Complexities	Course code COREX006	Units 6

	Course code	Units
Course name Accounting for Decision Makers	Course code ACCT1000	Units 6
Course name Management, Organisations and Leadership	Course code BUSI1002	Units 6
Course name Emerging Technologies, Data and Business Analytics	Course code BUSI2001	Units 6
Course name Marketing Principles	Course code MARK1000	Units 6

	Course code	Units
Course name Business Law	Course code BUSI1001	Units 6
Course name Negotiation, Conflict Management and Resolution	Course code BUSI2002	Units 6
Course name Strategic Management	Course code BUSI3013	Units 6
Course name Principles of Economics	Course code ECON1000	Units 6
Course name Research Methods in Media and Communication	Course code MDIA2021	Units 6
Course name Media Law, Policy and Ethics	Course code MDIA2022	Units 6
Course name Promotional Culture	Course code MDIA2102	Units 6
Course name Strategic Planning for Media and Communication	Course code MDIA3017	Units 6
Course name Digital Design Principles and Methods	Course code GRAP1004	Units 6
Course name Foundations of Project Management	Course code PROJ1000	Units 6
Course name Scheduling and Cost Management	Course code PROJ1001	Units 6
Course name Project Logistics and Supply Chains	Course code PROJ3006	Units 6

Notes

Program core selectives - Please note, Major plan determines Program core selectives choice

Work Integrated Learning description

WIL courses give you real‑world experience as part of your degree.

Complete 6 to 12 units from the following:

	Course code	Units
Course name eChallenge	Course code BUSI1005	Units 6
Course name WIL/ Profession	Course code BUSI2900	Units 6
Course name WIL / Profession	Course code BUSI2901	Units 6
Course name Business Lifecycles	Course code BUSI2007	Units 6
Course name WIL (Procurement and Supply Chain Management)	Course code BUSI2390	Units 6
Course name Sport Practicum 1	Course code SPOR2900	Units 6
Course name Sport Practicum 2	Course code SPOR3900	Units 6
Course name Integrated Marketing	Course code MARK3900	Units 6
Course name Strategic Communication in Practice	Course code MDIA3016	Units 6
Course name WIL	Course code PROJ2900	Units 6
Course name Project Management Professional Practice	Course code PROJ3000	Units 12

Notes

Please note Major plan determines WIL choice

Electives description

A flexible course choice within your degree.

Complete 12 to 24 units comprising:

0 to 24 units from University-wide electives, and
0 to 12 units from Program electives - Procurement and Supply Chain Management major, and
0 to 12 units from Program electives - Project Management major, and
0 to 6 units from Progam electives - Marketing and Communication major, and
0 to 6 units from Program electives - Marketing and Design major

A full list of university-wide elective options can be accessed below.

University-wide elective options

	Course code	Units
Course name Negotiated Project in the Bachelor of Business (P and SCM)	Course code BUSI3009	Units 6
Course name International Business Environment	Course code IBUS2000	Units 6
Course name International Human Resource Management	Course code IBUS2002	Units 6

Course name		Course code	Units
	Course name Project Procurement and Resourcing	Course code PROJ3001	Units 6
	Course name Leadership in Stakeholder Management	Course code PROJ3004	Units 6

Course name		Course code	Units
	Course name Service Design and Marketing	Course code MARK3023	Units 6

Course name		Course code	Units
	Course name Service Design and Marketing	Course code MARK3023	Units 6

Rules

Program electives - Procurement and Supply Chain Management major - A student completing Bachelor of Business (V1.24) null in Procurement and Supply Chain Management (V1.8) must complete the requirements from .

Complete exactly 48 units from the following:

	Course code	Units
Course name Consumer Behaviour	Course code MARK1001	Units 6
Course name Marketing Analytics	Course code MARK2000	Units 6
Course name Advertising	Course code MARK2001	Units 6
Course name Branding	Course code MARK3001	Units 6
Course name Digital Marketing	Course code MARK3003	Units 6
Course name Marketing Planning	Course code MARK3005	Units 6
Course name Social Media Audiences and Algorithmic Cultures	Course code MDIA1017	Units 6
Course name Introduction to Strategic Communication	Course code MDIA1026	Units 6
Course name Digital and Social Media Management	Course code MDIA2005	Units 6
Course name Creating Content for Media	Course code MDIA2101	Units 6

Dr Sarah Chua

Program Director

College of Business and Law

School of Management

sarah.chua@adelaide.edu.au

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Bachelor of Business majoring in Marketing and Communication