Degree Structure: Bachelor of Commerce (Marketing)
Program code: YBCMM
Complete 144 units comprising:
- 144 units for one Major from Majors
Study plan
A study plan sets out the courses you will need to complete and the recommended timing for each one. This will help to guide your enrolment in each study period, alongside any additional information provided below. If you have received a personalised plan or alternative advice from your Program Director, please refer to that guidance in the first instance, or seek help from your Program Director or Student Assist if you are unsure.
Courses
Listed here are all the courses that contribute to your program, including elective options that can be chosen. These courses come together to form your study plan. Courses fall into different categories, each of which have specific unit values that need to be met under the program rules.
Accreditation
This program is accredited by the Australian Marketing Institute (AMI).
What courses you'll study
Complete 144 units comprising:
- 144 units for one Major from Majors
Complete 12 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
Course name
Entrepreneurial Foundations and Mindset
|
Course code
BUSI1026
|
Units
6
|
|
|
Course name
Data Analytics
|
Course code
ECON1012
|
Units
6
|
Complete 48 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Marketing to the World
|
Course code
AERO3017
|
Units
6
|
|
|
Course name
Business Law
|
Course code
BUSI1001
|
Units
6
|
|
|
Course name
Marketing Principles
|
Course code
MARK1000
|
Units
6
|
|
|
Course name
Consumer Behaviour
|
Course code
MARK1001
|
Units
6
|
|
|
Course name
Marketing Analytics
|
Course code
MARK2000
|
Units
6
|
|
|
Course name
Service Design and Marketing (UoA)
|
Course code
MARK2035
|
Units
6
|
|
|
Course name
Market Research and Customer Insights
|
Course code
MARK3000
|
Units
6
|
|
|
Course name
Marketing Planning
|
Course code
MARK3005
|
Units
6
|
Work Integrated Learning description
WIL courses give you real‑world experience as part of your degree.
Complete 6 units for ALL of the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Integrated Marketing
|
Course code
MARK3900
|
Units
6
|
Electives description
A flexible course choice within your degree.
Complete 66 units comprising:
- 66 units from University-wide electives
Complete exactly 6 units from the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Business Lifecycles
|
Course code
BUSI2007
|
Units
6
|
|
|
Course name
Personal Professional Development
|
Course code
AGRI1006
|
Units
6
|
Complete exactly 6 units from the following:
| Course name | Course code | Units | |
|---|---|---|---|
|
|
Course name
Business Practicum
|
Course code
BUSI1900
|
Units
6
|
|
|
Course name
Business Clinic
|
Course code
BUSI2902
|
Units
6
|